Boho-chic Audience in United States
Boho-chic has an estimated audience of 21,895,281 people in United States. 77.7% are female, 22.3% are male, average age 37.6. Top brand affinities: Flower child, Women's clothing, Anthropologie, Free People, Princess Polly.
Top brand affinities include Flower child, Women's clothing, Anthropologie, with strongest over-indexing on Flower child (11.11× the country average). Demographically, the Boho-chic audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Fashion & Accessoires · Type: Topic
Demographics of Boho-chic fans
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 37.6 |
| Estimated audience size | 21,895,281 |
Audience persona
The typical Boho-chic fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Flower child.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flower child | 11.11× | Kids & Family |
| Women's clothing | 2.62× | Fashion & Accessoires |
| Anthropologie | 4.31× | Shopping |
| Free People | 4.83× | Fashion & Accessoires |
| Princess Polly | 6.96× | Fashion & Accessoires |
| Shoes | 1.97× | Fashion & Accessoires |
| Succulent plant | 4.69× | Home & Garden |
| Bohemian style | 5.12× | Fashion & Accessoires |
| Folk music | 4.2× | Music & Radio |
| Nordstrom rack | 2.72× | Fashion & Accessoires |
| Euphoria | 1.52× | Movies & TV |
| Hair products | 1.86× | Beauty & Wellness |
| Macy's | 2.08× | Shopping |
| Jewelry | 1.66× | Fashion & Accessoires |
| Kombucha | 8.06× | Food & Beverages |
| Aerie (American Eagle Outfitters) | 3.85× | |
| Thrift Shop | 12.9× | Shopping |
| Fashion Nova | 2.49× | Shopping |
| Hailee Steinfeld | 3.42× | Movies & TV |
| T.J.Maxx | 2.29× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.12 |
| Luxury Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.78 |
| DIY Mentality | THRILL | 1.63 |
| Creativity | OPEN | 1.59 |
| Mindfulness | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| China | 6.5% |
| Italy | 6.0% |
See Boho-chic audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.