Rascasse Audience Intelligence

Boho-chic Audience in United States

A data profile of the people who buy, follow and care about Boho-chic in United States — modelled from more than twelve digital signal sources. Boho-chic has an estimated audience of 21,895,281 people in United States.

#997among Topic in United States#70in Fashion & Accessoires

The average Boho-chic fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Flower child, Women's clothing, Anthropologie, with strongest over-indexing on Flower child (11.11× the country average).

Demographically, the Boho-chic audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boho-chic fan in United States is more female, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Flower child.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boho-chic profile in United States.

Audience size
21.9M
in United States
Gender
77.7%♀
22.3% male
Age
37.6
average years
Country rank
#1458
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boho-chic fans

77.7% are female, 22.3% are male, average age 37.6.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Boho-chic audience in United States
MetricValue
Female77.7%
Male22.3%
Average age37.6
Estimated audience size21,895,281
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Boho-chic audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Boho-chic audience comes from United States.

Worldwide audience distribution share by country for Boho-chic
CountryShare
United States30.9%
China6.5%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boho-chic audience in United States is strongest.

Fig. 05

Top regions by affinity

Boho-chic fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.41×
02California~3M1.27×
03New Jersey~700K1.24×
04Florida~1.5M1.17×
05Washington~500K1.16×
06Virginia~600K1.15×
07Connecticut~300K1.15×
08Massachusetts~500K1.13×
09Hawaii~100K1.13×
10Georgia~800K1.12×
11Texas~2M1.11×
12Nevada~200K1.09×
13Maryland~400K1.07×
14Oregon~300K1.07×
15Utah~200K1.07×
16Washington, District of Columbia~70K1.06×
17Montana~60K1.06×
18North Carolina~700K1.04×
19Minnesota~300K1.03×
20Arizona~500K1.02×
21Colorado~300K1.01×
22Maine~80K1.01×
23Vermont~40K1.01×
24Illinois~700K1.00×
25Alaska~50K1.00×
26South Carolina~300K0.99×
27Kansas~200K0.99×
28Idaho~100K0.99×
29Rhode Island~70K0.99×
30Tennessee~400K0.96×
31Wisconsin~300K0.96×
32New Mexico~100K0.96×
33Oklahoma~200K0.95×
34Delaware~60K0.95×
35Pennsylvania~700K0.94×
36Arkansas~200K0.94×
37Nebraska~100K0.94×
38South Dakota~50K0.94×
39North Dakota~40K0.94×
40Indiana~400K0.93×
41Missouri~300K0.93×
42West Virginia~100K0.93×
43New Hampshire~80K0.93×
44Alabama~300K0.92×
45Louisiana~300K0.92×
46Kentucky~300K0.92×
47Mississippi~200K0.92×
48Iowa~200K0.90×
49Michigan~500K0.89×
50Ohio~600K0.87×
Fig. 06

Affinity by region

Affinity by region — Boho-chic, United States
0.87×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boho-chic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boho-chic audience
#·InterestCategoryAffinity×
01Thrift ShopShopping12.90×
02Flower childKids & Family11.11×
03KombuchaFood & Beverages8.06×
04Princess PollyFashion & Accessoires6.96×
05Bohemian styleFashion & Accessoires5.12×
06Free PeopleFashion & Accessoires4.83×
07Succulent plantHome & Garden4.69×
08One-piece swimsuitFashion & Accessoires4.40×
09AnthropologieShopping4.31×
10Folk musicMusic & Radio4.20×
11Aerie (American Eagle Outfitters)Brand3.85×
12AerieShopping3.68×
13Nordstrom rackFashion & Accessoires2.72×
14Women's clothingFashion & Accessoires2.62×
15Fashion NovaShopping2.49×
16T.J.MaxxShopping2.29×
17Macy'sShopping2.08×
18ShoesFashion & Accessoires1.97×
19Hair productsBeauty & Wellness1.86×
20JewelryFashion & Accessoires1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boho-chic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boho-chic audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.79×
MindfulnessBALANCE1.58×
CreativityOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boho-chic audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Need for SecurityCONSERVATISM0.63×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boho-chic have in United States?

Boho-chic has an estimated audience of 21,895,281 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boho-chic fans?

77.7% of Boho-chic fans are female, 22.3% are male, with an average age of 37.6 years.

03

Which brands do Boho-chic fans like most?

Boho-chic fans show strongest brand affinity for Flower child (11.11×), Women's clothing (2.62×), and Anthropologie (4.31×) over the country average.

04

Where do Boho-chic fans live in United States?

Boho-chic fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Boho-chic fans also like?

Beyond Boho-chic itself, the audience over-indexes on Women's clothing (2.62×), Anthropologie (4.31×), Free People (4.83×), and Princess Polly (6.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Boho-chic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boho-chic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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