Rascasse Audience Intelligence

Thrift Shop Audience in United States

A data profile of the people who buy, follow and care about Thrift Shop in United States — modelled from more than twelve digital signal sources. Thrift Shop has an estimated audience of 1,385,645 people in United States.

#248among Touchpoint in United States#326in Shopping

The average Thrift Shop fan in United States is 25.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Boho-chic, Rick and Morty, Josh Brolin, with strongest over-indexing on Boho-chic (12.9× the country average).

Demographically, the Thrift Shop audience skews more female with an average age of 25.9, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thrift Shop fan in United States is more female, around 25.9 years old, with strong Tradition tendencies and a notable affinity for Boho-chic.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thrift Shop profile in United States.

Audience size
1.4M
in United States
Gender
73.1%♀
26.9% male
Age
25.9
average years
Country rank
#18822
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thrift Shop fans

73.1% are female, 26.9% are male, average age 25.9.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for Thrift Shop audience in United States
MetricValue
Female73.1%
Male26.9%
Average age25.9
Estimated audience size1,385,645
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Thrift Shop audience in United States
Age bracketShare%
16-1963%
20-2919%
30-398%
40-496%
50+4%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Thrift Shop audience comes from United States.

Worldwide audience distribution share by country for Thrift Shop
CountryShare
United States19.4%
Italy4.2%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thrift Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Thrift Shop fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.96×
02New York~200K1.95×
03Vermont~3K1.38×
04Wyoming~3K1.34×
05New Hampshire~7K1.32×
06Montana~5K1.31×
07Wisconsin~30K1.26×
08Alaska~4K1.23×
09North Carolina~50K1.21×
10Utah~10K1.20×
11Massachusetts~30K1.16×
12Maine~6K1.16×
13New Mexico~8K1.14×
14Florida~100K1.13×
15New Jersey~40K1.12×
16Pennsylvania~50K1.10×
17Washington~30K1.10×
18Oregon~20K1.08×
19Delaware~4K1.07×
20California~200K1.04×
21Idaho~7K1.02×
22Rhode Island~4K1.01×
23Oklahoma~20K1.00×
24North Dakota~3K0.99×
25Nebraska~7K0.98×
26Colorado~20K0.94×
27Kansas~10K0.94×
28Washington, District of Columbia~4K0.93×
29Connecticut~10K0.92×
30Texas~100K0.91×
31Arizona~30K0.90×
32South Carolina~20K0.90×
33Maryland~20K0.85×
34Minnesota~20K0.85×
35Virginia~30K0.84×
36Arkansas~10K0.83×
37Michigan~30K0.80×
38Indiana~20K0.79×
39Louisiana~10K0.79×
40West Virginia~5K0.79×
41Missouri~20K0.78×
42Nevada~10K0.78×
43Iowa~9K0.78×
44Illinois~30K0.73×
45Kentucky~10K0.72×
46Ohio~30K0.70×
47Tennessee~20K0.69×
48Mississippi~8K0.67×
49Alabama~10K0.63×
50Georgia~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Thrift Shop, United States
0.59×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thrift Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thrift Shop audience
#·InterestCategoryAffinity×
01Josh BrolinMovies & TV20.00×
02HariboFood & Beverages18.25×
03International educationBusiness & Career15.21×
04Celebrity GossipNews14.91×
05Doctor StrangeLiterature14.67×
06Rick and MortyMovies & TV14.52×
07Gender studiesPolitics & Society13.59×
08Dungeons & DragonsGames13.24×
09Boho-chicFashion & Accessoires12.90×
10Toyota SupraCars & Mobility12.55×
11Guardians of the Galaxy (film)Movies & TV11.16×
12Folk musicMusic & Radio10.20×
13Museum of Modern ArtArts & Culture9.55×
14Hair ExtensionsBeauty & Wellness6.37×
15Google DriveTechnology & Electronics4.34×
16ClothingFashion & Accessoires3.43×
17CosmeticsBeauty & Wellness2.81×
18Consumer electronicsTechnology & Electronics2.70×
19TikTokInternet & Social Media2.55×
20Online shoppingShopping2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thrift Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thrift Shop audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.93×
SustainabilityBALANCE2.45×
PatriotismCONSERVATISM2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thrift Shop audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.79×
DIY MentalityTHRILL0.86×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thrift Shop have in United States?

Thrift Shop has an estimated audience of 1,385,645 people in United States, concentrated in California and New York.

02

What is the gender split and age of Thrift Shop fans?

73.1% of Thrift Shop fans are female, 26.9% are male, with an average age of 25.9 years.

03

Which brands do Thrift Shop fans like most?

Thrift Shop fans show strongest brand affinity for Boho-chic (12.9×), Rick and Morty (14.52×), and Josh Brolin (20×) over the country average.

04

Where do Thrift Shop fans live in United States?

Thrift Shop fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Thrift Shop fans also like?

Beyond Thrift Shop itself, the audience over-indexes on Rick and Morty (14.52×), Josh Brolin (20×), Folk music (10.2×), and Clothing (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Thrift Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrift Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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