Thrift Shop Audience in United States

Thrift Shop logo

Thrift Shop has an estimated audience of 1,385,645 people in United States. 73.1% are female, 26.9% are male, average age 25.9. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, UK garage, Mathcore, Jezebel (film), Product design.

The average Thrift Shop fan in United States is 25.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, UK garage, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Thrift Shop audience skews more female with an average age of 25.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint · Subtype: Video game

Demographics of Thrift Shop fans

Demographic split for Thrift Shop audience in United States
MetricValue
Female73.1%
Male26.9%
Average age25.9
Estimated audience size1,385,645

Audience persona

The typical Thrift Shop fan in United States is more female, around 25.9 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Thrift Shop in United States
RegionReachAffinity
California176,7881.16×
New York142,5661.84×
Florida111,2471.19×
Texas107,5900.9×
Pennsylvania51,2351.1×
North Carolina49,4871.19×
New Jersey43,4071.23×
Illinois37,5070.81×
Washington33,7521.21×
Massachusetts32,2711.18×
Virginia31,0660.92×
Ohio31,0050.73×
Michigan30,5740.84×
Georgia27,0920.63×
Arizona25,5210.9×
Wisconsin23,7491.14×
Colorado21,6900.99×
Maryland19,8990.84×
Indiana19,8040.78×
Tennessee19,2960.69×
Missouri18,2610.82×
Oregon17,9011.13×
South Carolina17,3430.83×
Utah16,7341.35×
Minnesota16,6130.84×
Oklahoma14,3010.93×
Connecticut13,2060.95×
Louisiana12,9050.72×
Alabama12,0470.62×
Kentucky11,8610.68×
Hawaii11,0981.86×
Nevada10,9950.82×
Kansas9,7410.89×
Arkansas9,3440.82×
Iowa8,4230.74×
New Mexico8,2861.19×
New Hampshire7,2671.33×
Idaho6,8980.99×
Mississippi6,5430.57×
Nebraska6,5370.94×
Maine5,8171.17×
Montana5,0851.32×
Rhode Island4,6371.05×
West Virginia4,4270.69×
Delaware4,2021.1×
Washington, District of Columbia4,0540.97×
Alaska3,6331.23×
Vermont3,4111.4×
North Dakota2,7870.98×
South Dakota2,3480.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thrift Shop audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
UK garage13.05×Music & Radio
Mathcore18.06×Music & Radio
Jezebel (film)13.93×Movies & TV
Product design3.95×Business & Career
Google Home11.64×Technology & Electronics
Pro-Ject5.59×Music & Radio
Isometric exercise11.19×Sports
JDSU3.81×Business & Career
Home equity2.26×Home & Garden
Bank account2.74×Business & Career
The Historian16.48×Literature
Staycation2.82×Home & Garden
Stamp collecting4.04×Home & Garden
Cachorro4.61×Pets & Animals
Hamden, Connecticut14.73×Travel & Leisure
Historic site3.26×Arts & Culture
Eurail16.57×Cars & Mobility
Ludo (board game)8.27×Games
3D printing1.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thrift Shop audience
TraitClusterScore
SustainabilityBALANCE2.28
LGBTQ+ IdentityOPEN2.21
TraditionCONSERVATISM2
Design AffinityPREMIUM1.79
Luxury OrientationPREMIUM1.55
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Thrift Shop
CountryShare
United States19.4%
Italy4.2%
Canada3.0%

See Thrift Shop audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Thrift Shop have in United States?

Thrift Shop has an estimated audience of 1,385,645 people in United States, concentrated in California and New York.

What is the gender split and age of Thrift Shop fans?

73.1% of Thrift Shop fans are female, 26.9% are male, with an average age of 25.9 years.

Which brands do Thrift Shop fans like most?

Thrift Shop fans show strongest brand affinity for Keene, New Hampshire (675×), UK garage (13.05×), and Mathcore (18.06×) over the country average.

Where do Thrift Shop fans live in United States?

Thrift Shop fans in United States are most concentrated in California (reach 176,788), New York (reach 142,566), and Florida (reach 111,247). These three regions account for the largest share of the active audience.

What other brands do Thrift Shop fans also like?

Beyond Thrift Shop itself, the audience over-indexes on UK garage (13.05×), Mathcore (18.06×), Jezebel (film) (13.93×), and Product design (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrift Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.