Rascasse Audience Intelligence

Museum of Modern Art Audience in United States

Name: Museum of Modern Art — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Museum of Modern Art in United States — modelled from more than twelve digital signal sources. Museum of Modern Art has an estimated audience of 7,444,686 people in United States.

#1among Museum in United States #302among POI in United States #51in Arts & Culture

The average Museum of Modern Art fan in United States is 37.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Macy's, Art Basel, Pratt Institute, with strongest over-indexing on Macy's (5.6× the country average).

Demographically, the Museum of Modern Art audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Museum of Modern Art fan in United States is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Macy's.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Museum of Modern Art profile in United States.

Audience size

7.4M

in United States

Gender

56.6%♀

43.4% male

Age

37.8

average years

Country rank

#4759

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Museum of Modern Art fans

56.6% are female, 43.4% are male, average age 37.8.

Fig. 02

Gender split

56.6%

Female

43.4%

Male

Demographic split for Museum of Modern Art audience in United States
Metric	Value
Female	56.6%
Male	43.4%
Average age	37.8
Estimated audience size	7,444,686

Fig. 03

Age distribution

Age distribution of the Museum of Modern Art audience in United States
Age bracket	Share	%
16-19		24%
20-29		20%
30-39		18%
40-49		18%
50+		20%

Fig. 04

Worldwide distribution

19.4%

of the worldwide Museum of Modern Art audience comes from United States.

Worldwide audience distribution share by country for Museum of Modern Art
Country	Share
United States	19.4%
China	12.3%
Japan	11.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Museum of Modern Art audience in United States is strongest.

Fig. 05

Top regions by affinity

Museum of Modern Art fans by region: top regions in United States
#	Region	Reach	×
01	New York	~5.5M	21.80×
02	New Jersey	~800K	4.02×
03	Washington, District of Columbia	~40K	2.00×
04	Connecticut	~100K	1.83×
05	Massachusetts	~200K	1.09×
06	Vermont	~10K	0.96×
07	Rhode Island	~20K	0.92×
08	Maine	~20K	0.87×
09	Maryland	~100K	0.82×
10	Pennsylvania	~200K	0.81×
11	California	~600K	0.75×
12	New Hampshire	~20K	0.75×
13	Delaware	~20K	0.74×
14	Alaska	~10K	0.74×
15	North Dakota	~10K	0.72×
16	Virginia	~100K	0.71×
17	Hawaii	~20K	0.71×
18	South Dakota	~10K	0.71×
19	Montana	~10K	0.67×
20	Washington	~100K	0.65×
21	West Virginia	~20K	0.63×
22	Oregon	~50K	0.62×
23	Illinois	~200K	0.61×
24	New Mexico	~20K	0.59×
25	Utah	~40K	0.58×
26	Idaho	~20K	0.58×
27	North Carolina	~100K	0.57×
28	Colorado	~70K	0.57×
29	Nebraska	~20K	0.56×
30	Arkansas	~30K	0.55×
31	Louisiana	~50K	0.54×
32	Mississippi	~30K	0.54×
33	Kansas	~30K	0.53×
34	South Carolina	~60K	0.52×
35	Oklahoma	~40K	0.52×
36	Georgia	~100K	0.51×
37	Minnesota	~50K	0.51×
38	Iowa	~30K	0.51×
39	Kentucky	~50K	0.50×
40	Florida	~200K	0.49×
41	Arizona	~70K	0.48×
42	Nevada	~30K	0.48×
43	Ohio	~100K	0.47×
44	Tennessee	~70K	0.47×
45	Wisconsin	~50K	0.47×
46	Alabama	~50K	0.47×
47	Texas	~300K	0.45×
48	Michigan	~90K	0.45×
49	Indiana	~60K	0.45×
50	Missouri	~50K	0.45×

Affinity by region — Museum of Modern Art, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Museum of Modern Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Museum of Modern Art audience
#	Interest	Category	×
01	Pratt Institute	Business & Career	34.80×
02	Art Basel	Arts & Culture	20.69×
03	Met Gala	Movies & TV	20.46×
04	Gagosian Gallery	Arts & Culture	14.05×
05	Whitney Museum of American Art	Arts & Culture	13.54×
06	Beauty & Style	Beauty & Wellness	11.16×
07	Tate Modern	Arts & Culture	10.57×
08	Saatchi Gallery	Arts & Culture	9.31×
09	Art Collecting	Arts & Culture	9.03×
10	Fifth Avenue	Travel & Leisure	8.82×
11	Princess Polly	Fashion & Accessoires	7.76×
12	Beauty & Fashion	Beauty & Wellness	6.47×
13	Macy's	Shopping	5.60×
14	Midtown Manhattan	Travel & Leisure	5.43×
15	Madison Beer	Music & Radio	5.23×
16	Makeup Tutorials	Beauty & Wellness	5.10×
17	Health And Beauty	Beauty & Wellness	4.32×
18	Millie Bobby Brown	Movies & TV	3.73×
19	Healthy habits	Health	3.30×
20	Superman	Movies & TV	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Museum of Modern Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Museum of Modern Art audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	2.10×
Design Affinity	PREMIUM	1.93×
Indulgence	JOY	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Museum of Modern Art audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.46×
Patriotism	CONSERVATISM	0.54×
DIY Mentality	THRILL	0.59×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Museum of Modern Art have in United States?

Museum of Modern Art has an estimated audience of 7,444,686 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Museum of Modern Art fans?

56.6% of Museum of Modern Art fans are female, 43.4% are male, with an average age of 37.8 years.

Which brands do Museum of Modern Art fans like most?

Museum of Modern Art fans show strongest brand affinity for Macy's (5.6×), Art Basel (20.69×), and Pratt Institute (34.8×) over the country average.

Where do Museum of Modern Art fans live in United States?

Museum of Modern Art fans in United States are most concentrated in New York (reach ~5.5M), New Jersey (reach ~800K), and California (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Museum of Modern Art fans also like?

Beyond Museum of Modern Art itself, the audience over-indexes on Art Basel (20.69×), Pratt Institute (34.8×), Beauty & Fashion (6.47×), and Met Gala (20.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

British Museum (6,534,849)
Metropolitan Museum of Art (5,185,120)
Saatchi Gallery (3,737,632)
Children's museum (3,053,138)
Tate Modern (2,625,271)

See Museum of Modern Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Modern Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →