Museum of Modern Art Audience in United States

Museum of Modern Art logo

Museum of Modern Art has an estimated audience of 7,444,686 people in United States. 56.6% are female, 43.4% are male, average age 37.8. Top regions: New York, New Jersey, California. Top brand affinities: Macy's, Art Basel, Pratt Institute, Beauty & Fashion, Met Gala.

The average Museum of Modern Art fan in United States is 37.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Macy's, Art Basel, Pratt Institute, with strongest over-indexing on Macy's (5.6× the country average). Demographically, the Museum of Modern Art audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Museum of Modern Art fans

Demographic split for Museum of Modern Art audience in United States
MetricValue
Female56.6%
Male43.4%
Average age37.8
Estimated audience size7,444,686

Audience persona

The typical Museum of Modern Art fan in United States is more female, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Museum of Modern Art in United States
RegionReachAffinity
New York5,583,51515.52×
New Jersey803,5424.24×
California728,4190.89×
Texas334,8270.52×
Florida281,9380.56×
Pennsylvania232,3810.93×
Massachusetts188,3301.28×
Illinois175,6210.71×
Connecticut159,5242.14×
Virginia148,2660.82×
North Carolina146,1200.65×
Georgia129,1510.56×
Maryland120,4810.94×
Ohio115,7170.5×
Washington111,9180.75×
Michigan92,5320.48×
Arizona75,5630.5×
Colorado71,9380.61×
Tennessee69,0780.46×
Indiana58,6740.43×
South Carolina57,0140.51×
Oregon56,3120.66×
Minnesota55,4160.52×
Washington, District of Columbia53,0912.37×
Missouri49,9840.42×
Wisconsin49,9430.45×
Louisiana48,9230.51×
Alabama43,0340.41×
Kentucky40,9570.44×
Oklahoma39,4510.48×
Utah37,9710.57×
Nevada28,5790.4×
Arkansas26,1020.43×
Kansas25,1200.43×
Maine24,1970.91×
Iowa23,9760.39×
Rhode Island23,1580.98×
Hawaii21,9160.68×
New Hampshire20,7130.71×
New Mexico17,8170.48×
Mississippi17,2730.28×
West Virginia15,8770.46×
Nebraska14,8260.4×
Delaware13,9310.68×
Idaho13,1680.35×
Vermont12,5390.96×
Montana8,8240.43×
Alaska5,8680.37×
North Dakota4,7930.31×
South Dakota4,2920.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Museum of Modern Art audience
BrandAffinityCategory
Macy's5.6×Shopping
Art Basel20.69×Arts & Culture
Pratt Institute34.8×Business & Career
Beauty & Fashion6.47×Beauty & Wellness
Met Gala20.46×Movies & TV
Makeup Tutorials5.1×Beauty & Wellness
Princess Polly7.76×Fashion & Accessoires
Fifth Avenue8.82×Travel & Leisure
Art Collecting9.03×Arts & Culture
Gagosian Gallery14.05×Arts & Culture
Whitney Museum of American Art13.54×Arts & Culture
Health And Beauty4.32×Beauty & Wellness
Midtown Manhattan5.43×Travel & Leisure
Beauty & Style11.16×Beauty & Wellness
Healthy habits3.3×Health
Saatchi Gallery9.31×Arts & Culture
Superman1.54×Movies & TV
Tate Modern10.57×Arts & Culture
Millie Bobby Brown3.73×Movies & TV
Nail art3.79×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Museum of Modern Art audience
TraitClusterScore
Community OrientationOPEN3.16
Design AffinityPREMIUM2.8
Luxury OrientationPREMIUM2.16
SustainabilityBALANCE2.15
LGBTQ+ IdentityOPEN2.12
Urban LifestyleOPEN2.08

Worldwide distribution

Worldwide audience distribution share by country for Museum of Modern Art
CountryShare
United States19.4%
China12.3%
Japan11.5%

See Museum of Modern Art audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Museum of Modern Art have in United States?

Museum of Modern Art has an estimated audience of 7,444,686 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Museum of Modern Art fans?

56.6% of Museum of Modern Art fans are female, 43.4% are male, with an average age of 37.8 years.

Which brands do Museum of Modern Art fans like most?

Museum of Modern Art fans show strongest brand affinity for Macy's (5.6×), Art Basel (20.69×), and Pratt Institute (34.8×) over the country average.

Where do Museum of Modern Art fans live in United States?

Museum of Modern Art fans in United States are most concentrated in New York (reach 5,583,515), New Jersey (reach 803,542), and California (reach 728,419). These three regions account for the largest share of the active audience.

What other brands do Museum of Modern Art fans also like?

Beyond Museum of Modern Art itself, the audience over-indexes on Art Basel (20.69×), Pratt Institute (34.8×), Beauty & Fashion (6.47×), and Met Gala (20.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Museum of Modern Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.