Rascasse Audience Intelligence

Met Gala Audience in United States

A data profile of the people who buy, follow and care about Met Gala in United States — modelled from more than twelve digital signal sources. Met Gala has an estimated audience of 1,443,097 people in United States.

#213among Event in United States#3037in Movies & TV

The average Met Gala fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Drake & Josh, Lily Collins, Kurt Geiger, with strongest over-indexing on Drake & Josh (71.06× the country average).

Demographically, the Met Gala audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Met Gala fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Drake & Josh.

Category: Movies & TV · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Met Gala profile in United States.

Audience size
1.4M
in United States
Gender
73.5%♀
26.5% male
Age
39.2
average years
Country rank
#18273
Event in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Met Gala fans

73.5% are female, 26.5% are male, average age 39.2.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Met Gala audience in United States
MetricValue
Female73.5%
Male26.5%
Average age39.2
Estimated audience size1,443,097
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Met Gala audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Met Gala audience comes from United States.

Worldwide audience distribution share by country for Met Gala
CountryShare
United States34.9%
Italy6.2%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Met Gala audience in United States is strongest.

Fig. 05

Top regions by affinity

Met Gala fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.08×
02Washington, District of Columbia~7K1.58×
03New Jersey~50K1.39×
04Massachusetts~40K1.36×
05Connecticut~20K1.35×
06California~200K1.24×
07Rhode Island~6K1.20×
08Maryland~30K1.19×
09Georgia~50K1.12×
10Pennsylvania~50K1.11×
11Washington~30K1.11×
12Virginia~40K1.10×
13Oregon~20K1.09×
14Vermont~3K1.07×
15Utah~10K1.06×
16Illinois~50K1.05×
17Nevada~10K1.01×
18North Carolina~40K1.00×
19New Hampshire~6K1.00×
20Minnesota~20K0.99×
21Hawaii~6K0.99×
22Florida~100K0.98×
23Louisiana~20K0.98×
24Delaware~4K0.96×
25Kansas~10K0.95×
26Colorado~20K0.94×
27Wisconsin~20K0.94×
28Texas~100K0.93×
29Maine~5K0.93×
30South Carolina~20K0.92×
31Arizona~30K0.91×
32Missouri~20K0.90×
33Ohio~40K0.89×
34Indiana~20K0.89×
35Nebraska~6K0.89×
36Tennessee~30K0.88×
37Michigan~30K0.87×
38New Mexico~6K0.86×
39Kentucky~20K0.85×
40Montana~3K0.85×
41Iowa~10K0.84×
42Idaho~6K0.84×
43West Virginia~6K0.84×
44Alaska~3K0.82×
45North Dakota~2K0.81×
46Alabama~20K0.80×
47Oklahoma~10K0.80×
48Mississippi~9K0.79×
49Arkansas~9K0.78×
50South Dakota~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Met Gala, United States
0.78×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Met Gala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Met Gala audience
#·InterestCategoryAffinity×
01Drake & JoshMovies & TV71.06×
02Top BoyMovies & TV41.88×
03Lily CollinsMovies & TV33.73×
04Pat PerezSports33.06×
05Kurt GeigerFashion & Accessoires20.24×
06Blake LivelyMovies & TV10.27×
07Margot RobbieMovies & TV9.83×
08Philip RiversSports6.73×
09Charlize TheronMovies & TV6.49×
10Hair StylistsBeauty & Wellness4.73×
11ZendayaMovies & TV4.35×
12Make-up artistBeauty & Wellness3.04×
13QueensTravel & Leisure2.40×
14Macy'sShopping2.24×
15Family (biology)Kids & Family2.24×
16Taylor SwiftMusic & Radio2.04×
17Nordstrom rackFashion & Accessoires1.97×
18TMZInternet & Social Media1.93×
19GodPolitics & Society1.79×
20Fashion designBusiness & Career1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Met Gala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Met Gala audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.41×
Design AffinityPREMIUM1.41×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Met Gala audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
DIY MentalityTHRILL0.96×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Met Gala have in United States?

Met Gala has an estimated audience of 1,443,097 people in United States, concentrated in California and New York.

02

What is the gender split and age of Met Gala fans?

73.5% of Met Gala fans are female, 26.5% are male, with an average age of 39.2 years.

03

Which brands do Met Gala fans like most?

Met Gala fans show strongest brand affinity for Drake & Josh (71.06×), Lily Collins (33.73×), and Kurt Geiger (20.24×) over the country average.

04

Where do Met Gala fans live in United States?

Met Gala fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Met Gala fans also like?

Beyond Met Gala itself, the audience over-indexes on Lily Collins (33.73×), Kurt Geiger (20.24×), Margot Robbie (9.83×), and Blake Lively (10.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Met Gala audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Met Gala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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