Met Gala Audience in United States

Met Gala logo

Met Gala has an estimated audience of 1,449,498 people in United States. 73.5% are female, 26.5% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Drake & Josh, Lily Collins, Kurt Geiger, Euphoria, Blake Lively.

The average Met Gala fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Drake & Josh, Lily Collins, Kurt Geiger, with strongest over-indexing on Drake & Josh (71.06× the country average). Demographically, the Met Gala audience skews more female with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Event

Demographics of Met Gala fans

Demographic split for Met Gala audience in United States
MetricValue
Female73.5%
Male26.5%
Average age39.2
Estimated audience size1,449,498

Audience persona

The typical Met Gala fan in United States is more female, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Drake & Josh.

Top regions in United States

Top regions ranked by reach for Met Gala in United States
RegionReachAffinity
California193,9731.22×
New York169,2762.09×
Texas122,6120.98×
Florida100,0981.02×
Pennsylvania55,2161.13×
Illinois52,9581.1×
New Jersey52,0331.41×
Georgia50,5661.13×
North Carolina42,7940.98×
Ohio41,1430.92×
Massachusetts38,8521.36×
Virginia36,7611.04×
Michigan33,8770.89×
Washington33,2971.15×
Maryland29,1321.17×
Arizona27,9430.94×
Tennessee25,8090.89×
Indiana24,1520.91×
Colorado22,0300.96×
Wisconsin20,8140.95×
South Carolina20,1250.92×
Missouri20,0720.86×
Minnesota19,6610.95×
Connecticut19,5241.34×
Oregon19,2471.16×
Louisiana18,6911×
Alabama15,9110.79×
Kentucky15,6100.86×
Nevada14,2781.02×
Utah13,9061.07×
Oklahoma13,1900.82×
Kansas10,8440.95×
Iowa9,8970.83×
Arkansas9,1660.77×
Mississippi8,9000.75×
Washington, District of Columbia6,5141.5×
New Mexico6,3950.88×
Nebraska6,3250.87×
Hawaii6,1150.98×
Idaho5,9640.82×
New Hampshire5,8111.02×
Rhode Island5,6421.22×
West Virginia5,5060.82×
Maine4,6570.9×
Delaware3,6720.92×
Montana3,3990.85×
South Dakota2,5370.76×
Alaska2,3990.77×
Vermont2,3670.93×
North Dakota2,2990.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Met Gala audience
BrandAffinityCategory
Drake & Josh71.06×Movies & TV
Lily Collins33.73×Movies & TV
Kurt Geiger20.24×Fashion & Accessoires
Euphoria2.9×Movies & TV
Blake Lively10.27×Movies & TV
Margot Robbie9.83×Movies & TV
Macy's2.24×Shopping
Philip Rivers6.73×Sports
Charlize Theron6.49×Movies & TV
Family (biology)2.24×Kids & Family
God1.79×Politics & Society
Zendaya4.35×Movies & TV
Taylor Swift2.04×Music & Radio
TMZ1.93×Internet & Social Media
Fashion design1.7×Business & Career
Nordstrom rack1.97×Fashion & Accessoires
Hair Stylists4.73×Beauty & Wellness
Queens2.4×Travel & Leisure
Make-up artist3.04×Beauty & Wellness
Instant messaging1.57×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Met Gala audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.4
IndulgenceJOY2.29
Quality AwarenessPREMIUM1.69
Family OrientationCONSERVATISM1.65
Design AffinityPREMIUM1.55
Luxury OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Met Gala
CountryShare
United States36.0%
Italy6.3%
United Kingdom5.7%

See Met Gala audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Met Gala have in United States?

Met Gala has an estimated audience of 1,449,498 people in United States, concentrated in California and New York.

What is the gender split and age of Met Gala fans?

73.5% of Met Gala fans are female, 26.5% are male, with an average age of 39.2 years.

Which brands do Met Gala fans like most?

Met Gala fans show strongest brand affinity for Drake & Josh (71.06×), Lily Collins (33.73×), and Kurt Geiger (20.24×) over the country average.

Where do Met Gala fans live in United States?

Met Gala fans in United States are most concentrated in California (reach 193,973), New York (reach 169,276), and Texas (reach 122,612). These three regions account for the largest share of the active audience.

What other brands do Met Gala fans also like?

Beyond Met Gala itself, the audience over-indexes on Lily Collins (33.73×), Kurt Geiger (20.24×), Euphoria (2.9×), and Blake Lively (10.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Met Gala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.