Make-up artist Audience in United States
Make-up artist has an estimated audience of 16,886,251 people in United States. 83.2% are female, 16.8% are male, average age 32.6. Top brand affinities: Google Maps, Indeed.com, Capital One, Long hair, Do it yourself (DIY).
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (3.58× the country average). Demographically, the Make-up artist audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Make-up artist fans
| Metric | Value |
|---|---|
| Female | 83.2% |
| Male | 16.8% |
| Average age | 32.6 |
| Estimated audience size | 16,886,251 |
Audience persona
The typical Make-up artist fan in United States is more female, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 3.58× | Internet & Social Media |
| Indeed.com | 3.4× | Business & Career |
| Capital One | 3× | Business & Career |
| Long hair | 4.56× | Beauty & Wellness |
| Do it yourself (DIY) | 2.13× | Home & Garden |
| Skin care | 2.71× | Beauty & Wellness |
| Eyelash extensions | 4.27× | Beauty & Wellness |
| Lace wig | 3.44× | Beauty & Wellness |
| Kendra Scott | 6.38× | Fashion & Accessoires |
| Google News | 3.49× | News |
| Hair straightening | 3.7× | Beauty & Wellness |
| Horoscope | 4.99× | Health |
| Manicure | 3.51× | Beauty & Wellness |
| Personal care | 2.35× | Health |
| Enterprise Rent-A-Car | 3.17× | Cars & Mobility |
| TikTok | 1.59× | Internet & Social Media |
| Nail salon | 3.77× | Beauty & Wellness |
| Artificial nails | 4.09× | Beauty & Wellness |
| ULTA Beauty | 2.58× | Beauty & Wellness |
| Circle K | 3.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.92 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Extroversion | THRILL | 1.4 |
| Design Affinity | PREMIUM | 1.3 |
| Mindfulness | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| China | 5.7% |
See Make-up artist audiences in other countries
More Cosmetics audiences in United States
- Cosmetics (106,705,540)
- ULTA Beauty (36,026,843)
- Eyelash (25,689,515)
- Eyebrow (21,699,631)
- Makeup Tutorials (21,577,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.