Rascasse Audience Intelligence

Make-up artist Audience in United States

A data profile of the people who buy, follow and care about Make-up artist in United States — modelled from more than twelve digital signal sources. Make-up artist has an estimated audience of 16,886,251 people in United States.

#7among Cosmetics in United States#1391among Topic in United States#53in Beauty & Wellness

The average Make-up artist fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Moisturizer, Do it yourself (DIY), Skin care, with strongest over-indexing on Moisturizer (3.65× the country average).

Demographically, the Make-up artist audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Make-up artist fan in United States is more female, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Moisturizer.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Make-up artist profile in United States.

Audience size
16.9M
in United States
Gender
83.2%♀
16.8% male
Age
32.6
average years
Country rank
#2032
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Make-up artist fans

83.2% are female, 16.8% are male, average age 32.6.

Fig. 02

Gender split

83.2%
Female
16.8%
Male
Demographic split for Make-up artist audience in United States
MetricValue
Female83.2%
Male16.8%
Average age32.6
Estimated audience size16,886,251
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Make-up artist audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Make-up artist audience comes from United States.

Worldwide audience distribution share by country for Make-up artist
CountryShare
United States16.2%
Japan7.8%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Make-up artist audience in United States is strongest.

Fig. 05

Top regions by affinity

Make-up artist fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.58×
02New York~1.5M1.48×
03Texas~2M1.36×
04New Jersey~500K1.20×
05Colorado~300K1.19×
06Maryland~300K1.15×
07Arizona~400K1.12×
08Florida~1M1.09×
09Illinois~600K1.09×
10Pennsylvania~600K1.06×
11Ohio~600K1.06×
12Massachusetts~400K1.06×
13Alaska~40K1.06×
14Georgia~500K1.05×
15Utah~200K1.05×
16Kansas~100K1.05×
17Connecticut~200K1.04×
18Louisiana~200K1.02×
19Hawaii~70K1.02×
20Rhode Island~50K1.02×
21Washington, District of Columbia~50K1.02×
22Washington~300K1.00×
23Virginia~400K0.99×
24Iowa~100K0.99×
25North Dakota~30K0.99×
26Vermont~30K0.99×
27North Carolina~500K0.98×
28Michigan~400K0.98×
29Delaware~50K0.98×
30South Dakota~40K0.98×
31Tennessee~300K0.97×
32South Carolina~200K0.97×
33Nebraska~80K0.97×
34New Mexico~80K0.97×
35Montana~50K0.97×
36Minnesota~200K0.96×
37Kentucky~200K0.96×
38Maine~60K0.96×
39Arkansas~100K0.95×
40West Virginia~70K0.95×
41Missouri~300K0.94×
42Oklahoma~200K0.94×
43Mississippi~100K0.94×
44New Hampshire~60K0.94×
45Oregon~200K0.93×
46Idaho~80K0.93×
47Alabama~200K0.91×
48Indiana~300K0.90×
49Wisconsin~200K0.90×
50Nevada~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Make-up artist, United States
0.90×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Make-up artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Make-up artist audience
#·InterestCategoryAffinity×
01BB creamBeauty & Wellness5.14×
02PandoraFashion & Accessoires4.99×
03Eyelash extensionsBeauty & Wellness3.95×
04MascaraBeauty & Wellness3.88×
05MoisturizerHome & Garden3.65×
06PedicureBeauty & Wellness3.62×
07Bath and BodyworksShopping3.19×
08ManicureBeauty & Wellness3.10×
09Natural skin careBeauty & Wellness3.04×
10Long hairBeauty & Wellness2.98×
11Makeup TutorialsBeauty & Wellness2.95×
12Hair straighteningBeauty & Wellness2.71×
13Skin careBeauty & Wellness2.52×
14ULTA BeautyBeauty & Wellness2.47×
15Personal careHealth2.21×
16SephoraShopping2.19×
17Do it yourself (DIY)Home & Garden2.03×
18TikTokInternet & Social Media1.76×
19Beauty salonsBeauty & Wellness1.72×
20Hair productsBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Make-up artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Make-up artist audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.54×
Design AffinityPREMIUM1.52×
ExtroversionTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Make-up artist audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.90×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Make-up artist have in United States?

Make-up artist has an estimated audience of 16,886,251 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Make-up artist fans?

83.2% of Make-up artist fans are female, 16.8% are male, with an average age of 32.6 years.

03

Which brands do Make-up artist fans like most?

Make-up artist fans show strongest brand affinity for Moisturizer (3.65×), Do it yourself (DIY) (2.03×), and Skin care (2.52×) over the country average.

04

Where do Make-up artist fans live in United States?

Make-up artist fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Make-up artist fans also like?

Beyond Make-up artist itself, the audience over-indexes on Do it yourself (DIY) (2.03×), Skin care (2.52×), Eyelash extensions (3.95×), and TikTok (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Make-up artist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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