Make-up artist Audience in United States

Make-up artist has an estimated audience of 16,886,251 people in United States. 83.2% are female, 16.8% are male, average age 32.6. Top brand affinities: Google Maps, Indeed.com, Capital One, Long hair, Do it yourself (DIY).

Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (3.58× the country average). Demographically, the Make-up artist audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Make-up artist fans

Demographic split for Make-up artist audience in United States
MetricValue
Female83.2%
Male16.8%
Average age32.6
Estimated audience size16,886,251

Audience persona

The typical Make-up artist fan in United States is more female, around 32.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Make-up artist audience
BrandAffinityCategory
Google Maps3.58×Internet & Social Media
Indeed.com3.4×Business & Career
Capital OneBusiness & Career
Long hair4.56×Beauty & Wellness
Do it yourself (DIY)2.13×Home & Garden
Skin care2.71×Beauty & Wellness
Eyelash extensions4.27×Beauty & Wellness
Lace wig3.44×Beauty & Wellness
Kendra Scott6.38×Fashion & Accessoires
Google News3.49×News
Hair straightening3.7×Beauty & Wellness
Horoscope4.99×Health
Manicure3.51×Beauty & Wellness
Personal care2.35×Health
Enterprise Rent-A-Car3.17×Cars & Mobility
TikTok1.59×Internet & Social Media
Nail salon3.77×Beauty & Wellness
Artificial nails4.09×Beauty & Wellness
ULTA Beauty2.58×Beauty & Wellness
Circle K3.4×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Make-up artist audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
LGBTQ+ IdentityOPEN1.54
ExtroversionTHRILL1.4
Design AffinityPREMIUM1.3
MindfulnessBALANCE1.23
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Make-up artist
CountryShare
United States16.2%
Japan7.8%
China5.7%

See Make-up artist audiences in other countries

More Cosmetics audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Make-up artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.