Rascasse Audience Intelligence

Lily Collins Audience in United States

A data profile of the people who buy, follow and care about Lily Collins in United States — modelled from more than twelve digital signal sources. Lily Collins has an estimated audience of 4,232,201 people in United States.

#317among Actor Actress or TV Star in United States#929among Person in United States#829in Movies & TV

The average Lily Collins fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paul Bettany, Camille Razat, Margot Robbie, with strongest over-indexing on Paul Bettany (54.39× the country average).

Demographically, the Lily Collins audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lily Collins fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Paul Bettany.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lily Collins profile in United States.

Audience size
4.2M
in United States
Gender
76.9%♀
23.1% male
Age
36.2
average years
Country rank
#7664
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lily Collins fans

76.9% are female, 23.1% are male, average age 36.2.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Lily Collins audience in United States
MetricValue
Female76.9%
Male23.1%
Average age36.2
Estimated audience size4,232,201
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Lily Collins audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3915%
40-4916%
50+19%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Lily Collins audience comes from United States.

Worldwide audience distribution share by country for Lily Collins
CountryShare
United States20.3%
Brazil10.9%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lily Collins audience in United States is strongest.

Fig. 05

Top regions by affinity

Lily Collins fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.36×
02California~600K1.27×
03Massachusetts~100K1.23×
04New Jersey~100K1.20×
05Washington~100K1.18×
06Colorado~80K1.17×
07Connecticut~50K1.17×
08Oregon~60K1.15×
09Idaho~20K1.15×
10New York~300K1.14×
11Hawaii~20K1.09×
12Illinois~200K1.08×
13New Hampshire~20K1.08×
14Texas~400K1.07×
15Minnesota~70K1.07×
16Florida~300K1.06×
17Arizona~90K1.06×
18Pennsylvania~200K1.05×
19Nevada~40K1.04×
20Rhode Island~10K1.04×
21New Mexico~20K1.03×
22Washington, District of Columbia~10K1.03×
23Michigan~100K1.00×
24Virginia~100K1.00×
25Vermont~7K0.99×
26Wisconsin~60K0.97×
27Tennessee~80K0.96×
28Missouri~70K0.96×
29Kansas~30K0.96×
30Maine~10K0.96×
31Ohio~100K0.95×
32Montana~10K0.95×
33North Carolina~100K0.94×
34Oklahoma~40K0.94×
35Maryland~70K0.93×
36Kentucky~50K0.93×
37Indiana~70K0.92×
38Arkansas~30K0.92×
39Georgia~100K0.91×
40Nebraska~20K0.90×
41Iowa~30K0.89×
42South Carolina~60K0.87×
43Alaska~8K0.87×
44Louisiana~50K0.85×
45Delaware~10K0.85×
46North Dakota~7K0.85×
47South Dakota~8K0.82×
48West Virginia~20K0.80×
49Alabama~50K0.77×
50Mississippi~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Lily Collins, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lily Collins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lily Collins audience
#·InterestCategoryAffinity×
01Camille RazatMovies & TV61.23×
02Paul BettanyMovies & TV54.39×
03The VerveMusic & Radio26.37×
048x8Technology & Electronics24.32×
05Michael OherSports21.00×
06Kathy BatesMovies & TV12.51×
07Margot RobbieMovies & TV9.52×
08Tatiana MaslanyMovies & TV7.63×
09Tom HollandMovies & TV6.29×
10MangakaLiterature5.70×
11Shōnen mangaLiterature5.56×
12Apocalyptic and post-apocalyptic fictionLiterature4.92×
13Elle FanningMovies & TV4.88×
14Dakota FanningMovies & TV4.43×
15Margaret QualleyMovies & TV3.86×
16CutenessBeauty & Wellness3.65×
17Scooby-DooMovies & TV2.43×
18MangaLiterature1.95×
19Game consolesTechnology & Electronics1.89×
20Taylor SwiftMusic & Radio1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lily Collins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lily Collins audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.18×
Social Media UsageJOY0.95×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lily Collins audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.64×
Sports ActivityPOWER0.68×
TravellingTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lily Collins have in United States?

Lily Collins has an estimated audience of 4,232,201 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lily Collins fans?

76.9% of Lily Collins fans are female, 23.1% are male, with an average age of 36.2 years.

03

Which brands do Lily Collins fans like most?

Lily Collins fans show strongest brand affinity for Paul Bettany (54.39×), Camille Razat (61.23×), and Margot Robbie (9.52×) over the country average.

04

Where do Lily Collins fans live in United States?

Lily Collins fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lily Collins fans also like?

Beyond Lily Collins itself, the audience over-indexes on Camille Razat (61.23×), Margot Robbie (9.52×), Kathy Bates (12.51×), and 8x8 (24.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Lily Collins audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lily Collins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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