Philip Rivers Audience in United States

Philip Rivers has an estimated audience of 6,280,993 people in United States. 19.6% are female, 80.4% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Zachary Levi, Apache (rapper), Cam Newton, Peyton Manning, Nebraska Cornhuskers football.

The average Philip Rivers fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zachary Levi, Apache (rapper), Cam Newton, with strongest over-indexing on Zachary Levi (160.86× the country average). Demographically, the Philip Rivers audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Philip Rivers fans

Demographic split for Philip Rivers audience in United States
MetricValue
Female19.6%
Male80.4%
Average age33.0
Estimated audience size6,280,993

Audience persona

The typical Philip Rivers fan in United States is more male, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Zachary Levi.

Top regions in United States

Top regions ranked by reach for Philip Rivers in United States
RegionReachAffinity
California879,5631.27×
Texas449,4240.83×
Florida345,2300.81×
North Carolina335,4441.77×
New York321,6230.92×
Alabama261,9582.99×
Pennsylvania260,7011.23×
Ohio203,1281.05×
Illinois201,8430.96×
Georgia180,2610.93×
Virginia165,0071.08×
New Jersey163,3991.02×
Michigan150,7120.92×
Tennessee130,1301.03×
Indiana126,6441.1×
Arizona124,6070.97×
Missouri124,5671.23×
Maryland121,3441.12×
Massachusetts113,3090.92×
Colorado109,8191.11×
Washington108,4400.86×
Wisconsin96,1711.02×
Louisiana93,3331.15×
Minnesota91,2871.01×
South Carolina90,9240.96×
Kentucky67,0600.85×
Kansas65,2831.32×
Connecticut60,7880.96×
Nevada59,7080.98×
Iowa56,0531.08×
Mississippi55,2801.07×
Oregon54,9120.76×
Oklahoma54,7890.79×
Utah41,2620.73×
Arkansas39,5360.76×
Nebraska30,0420.95×
Idaho26,4720.84×
West Virginia24,5480.84×
New Mexico23,9340.76×
Hawaii20,7830.77×
New Hampshire19,5480.79×
Washington, District of Columbia19,0711.01×
Rhode Island17,4340.87×
Delaware16,6690.96×
Maine16,3750.73×
Montana15,3350.88×
South Dakota15,1371.04×
North Dakota12,1210.94×
Alaska7,8920.59×
Wyoming7,5970.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philip Rivers audience
BrandAffinityCategory
Zachary Levi160.86×Movies & TV
Apache (rapper)142.16×Music & Radio
Cam Newton42.01×Sports
Peyton Manning27.94×Sports
Nebraska Cornhuskers football21.62×Sports
Dak Prescott19.44×Sports
Dennis Quaid22.65×Movies & TV
Joe Montana31.73×Sports
ASAP Rocky17.97×Music & Radio
Lil Uzi Vert30.41×Music & Radio
Tennessee Volunteers football12.6×Sports
Baker Mayfield16.56×Sports
Florida State Seminoles football11.83×Sports
Los Angeles Rams7.95×Sports
Onitsuka Tiger20.96×Fashion & Accessoires
Washington Huskies football22.45×Sports
Oregon Ducks football14.15×Sports
Auburn Tigers football11.02×Sports
Jack Nicholson12.36×Movies & TV
MSN3.43×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philip Rivers audience
TraitClusterScore
Luxury OrientationPREMIUM3.03
IndulgenceJOY1.55
Risk AppetiteTHRILL1.26
PatriotismCONSERVATISM1.26
Early Adopter MentalityPOWER1.12
Career OrientationPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Philip Rivers
CountryShare
United States93.5%
Mexico1.5%
Germany1.3%

See Philip Rivers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Philip Rivers have in United States?

Philip Rivers has an estimated audience of 6,280,993 people in United States, concentrated in California and Texas.

What is the gender split and age of Philip Rivers fans?

19.6% of Philip Rivers fans are female, 80.4% are male, with an average age of 33.0 years.

Which brands do Philip Rivers fans like most?

Philip Rivers fans show strongest brand affinity for Zachary Levi (160.86×), Apache (rapper) (142.16×), and Cam Newton (42.01×) over the country average.

Where do Philip Rivers fans live in United States?

Philip Rivers fans in United States are most concentrated in California (reach 879,563), Texas (reach 449,424), and Florida (reach 345,230). These three regions account for the largest share of the active audience.

What other brands do Philip Rivers fans also like?

Beyond Philip Rivers itself, the audience over-indexes on Apache (rapper) (142.16×), Cam Newton (42.01×), Peyton Manning (27.94×), and Nebraska Cornhuskers football (21.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philip Rivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.