Rascasse Audience Intelligence

Philip Rivers Audience in United States

A data profile of the people who buy, follow and care about Philip Rivers in United States — modelled from more than twelve digital signal sources. Philip Rivers has an estimated audience of 6,281,066 people in United States.

#71among American football in United States#484among Person in United States#467in Sports

The average Philip Rivers fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zachary Levi, Peyton Manning, Cam Newton, with strongest over-indexing on Zachary Levi (158.08× the country average).

Demographically, the Philip Rivers audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philip Rivers fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Zachary Levi.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philip Rivers profile in United States.

Audience size
6.3M
in United States
Gender
19.6%♀
80.4% male
Age
33.0
average years
Country rank
#5519
Person in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philip Rivers fans

19.6% are female, 80.4% are male, average age 33.0.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Philip Rivers audience in United States
MetricValue
Female19.6%
Male80.4%
Average age33.0
Estimated audience size6,281,066
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Philip Rivers audience in United States
Age bracketShare%
16-1944%
20-2914%
30-3913%
40-4915%
50+14%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Philip Rivers audience comes from United States.

Worldwide audience distribution share by country for Philip Rivers
CountryShare
United States93.4%
Mexico1.5%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philip Rivers audience in United States is strongest.

Fig. 05

Top regions by affinity

Philip Rivers fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K1.58×
02Alabama~100K1.56×
03South Dakota~20K1.35×
04Iowa~70K1.28×
05North Dakota~20K1.24×
06Colorado~100K1.22×
07North Carolina~200K1.19×
08Missouri~100K1.19×
09Wisconsin~100K1.19×
10Kansas~60K1.18×
11Pennsylvania~200K1.16×
12Montana~20K1.16×
13Washington~100K1.12×
14Minnesota~100K1.11×
15Ohio~200K1.08×
16Nebraska~30K1.08×
17Illinois~200K1.04×
18Tennessee~100K1.04×
19Virginia~200K1.02×
20Michigan~200K1.01×
21Maryland~100K1.01×
22Idaho~30K1.00×
23West Virginia~30K1.00×
24Massachusetts~100K0.99×
25California~700K0.98×
26Kentucky~80K0.98×
27Maine~20K0.98×
28Connecticut~60K0.97×
29Delaware~20K0.97×
30New Jersey~200K0.95×
31New Hampshire~20K0.95×
32Wyoming~9K0.95×
33Rhode Island~20K0.94×
34South Carolina~90K0.93×
35Arizona~100K0.88×
36Louisiana~70K0.88×
37Mississippi~50K0.88×
38Texas~500K0.87×
39Arkansas~40K0.87×
40Utah~50K0.85×
41Nevada~50K0.84×
42Oregon~60K0.83×
43Washington, District of Columbia~20K0.83×
44New York~300K0.81×
45Florida~300K0.78×
46Hawaii~20K0.77×
47Oklahoma~50K0.76×
48New Mexico~20K0.76×
49Georgia~100K0.75×
50Alaska~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Philip Rivers, United States
0.70×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philip Rivers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philip Rivers audience
#·InterestCategoryAffinity×
01Zachary LeviMovies & TV158.08×
02Peyton ManningSports44.46×
03Cam NewtonSports34.74×
04Joe MontanaSports31.62×
05Dennis QuaidMovies & TV24.55×
06Washington Huskies footballSports19.81×
07Sean PaytonSports17.68×
08Dak PrescottSports15.91×
09Baker MayfieldSports14.74×
10Dennis RodmanSports13.83×
11Charles BarkleySports13.31×
12Nebraska Cornhuskers footballSports12.27×
13ASAP RockyMusic & Radio10.64×
14Florida Gators footballSports10.28×
15Winona RyderMovies & TV9.01×
16Tennessee Volunteers footballSports8.26×
17Florida State Seminoles footballSports8.25×
18San Francisco 49ersSports6.10×
19FedExBusiness & Career4.14×
20Pizza HutFood & Beverages3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philip Rivers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philip Rivers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
IndulgenceJOY1.64×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philip Rivers audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
MindfulnessBALANCE0.70×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philip Rivers have in United States?

Philip Rivers has an estimated audience of 6,281,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Philip Rivers fans?

19.6% of Philip Rivers fans are female, 80.4% are male, with an average age of 33.0 years.

03

Which brands do Philip Rivers fans like most?

Philip Rivers fans show strongest brand affinity for Zachary Levi (158.08×), Peyton Manning (44.46×), and Cam Newton (34.74×) over the country average.

04

Where do Philip Rivers fans live in United States?

Philip Rivers fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Philip Rivers fans also like?

Beyond Philip Rivers itself, the audience over-indexes on Peyton Manning (44.46×), Cam Newton (34.74×), Dennis Quaid (24.55×), and Joe Montana (31.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Philip Rivers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philip Rivers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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