Rascasse Audience Intelligence

Joe Montana Audience in United States

A data profile of the people who buy, follow and care about Joe Montana in United States — modelled from more than twelve digital signal sources. Joe Montana has an estimated audience of 2,227,061 people in United States.

#204among American football in United States#2294among Person in United States#1170in Sports

The average Joe Montana fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jerry Rice, Philip Rivers, Steve Young, with strongest over-indexing on Jerry Rice (81.5× the country average).

Demographically, the Joe Montana audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Montana fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Jerry Rice.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Montana profile in United States.

Audience size
2.2M
in United States
Gender
21.9%♀
78.1% male
Age
43.3
average years
Country rank
#13063
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Montana fans

21.9% are female, 78.1% are male, average age 43.3.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for Joe Montana audience in United States
MetricValue
Female21.9%
Male78.1%
Average age43.3
Estimated audience size2,227,061
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Joe Montana audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

81.0%

of the worldwide Joe Montana audience comes from United States.

Worldwide audience distribution share by country for Joe Montana
CountryShare
United States81.0%
Canada4.2%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Montana audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Montana fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.57×
02California~400K1.47×
03Kansas~20K1.36×
04Arizona~60K1.30×
05Pennsylvania~100K1.27×
06Idaho~10K1.25×
07Missouri~40K1.24×
08Nevada~30K1.21×
09Iowa~20K1.18×
10Hawaii~10K1.15×
11Oregon~30K1.13×
12Indiana~50K1.11×
13West Virginia~10K1.11×
14South Dakota~6K1.11×
15Alabama~30K1.05×
16Nebraska~10K1.05×
17North Dakota~5K1.03×
18Ohio~70K1.02×
19Washington~40K0.99×
20Illinois~70K0.98×
21Delaware~6K0.97×
22New Mexico~10K0.96×
23New Hampshire~8K0.96×
24Alaska~5K0.96×
25Wyoming~3K0.96×
26New Jersey~50K0.95×
27Oklahoma~20K0.94×
28Connecticut~20K0.93×
29Mississippi~20K0.93×
30Michigan~50K0.92×
31Colorado~30K0.92×
32South Carolina~30K0.92×
33Arkansas~20K0.92×
34Tennessee~40K0.91×
35Louisiana~30K0.91×
36Massachusetts~40K0.90×
37Wisconsin~30K0.90×
38Rhode Island~6K0.90×
39Kentucky~20K0.89×
40Virginia~50K0.88×
41Maryland~30K0.88×
42Utah~20K0.88×
43North Carolina~60K0.87×
44Maine~7K0.87×
45New York~100K0.84×
46Texas~200K0.83×
47Minnesota~30K0.83×
48Washington, District of Columbia~6K0.82×
49Florida~100K0.80×
50Georgia~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Joe Montana, United States
0.78×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Montana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Montana audience
#·InterestCategoryAffinity×
01Innis & GunnFood & Beverages243.50×
02Scottish Rugby UnionSports168.08×
03Jerry RiceSports81.50×
04Teddy BridgewaterSports72.69×
05Steve YoungSports62.49×
06Patrick WillisSports59.82×
07Ronnie LottSports39.49×
08Victor Cruz (American football)Sports36.29×
09Terrell OwensSports31.90×
10Philip RiversSports31.62×
11StoutFood & Beverages29.57×
12Baby StuffTopic28.00×
13Bowl gameSports24.68×
14Joe FlaccoSports17.95×
15SentencedMusic & Radio15.02×
16San Francisco GiantsSports8.22×
17Green Bay PackersSports3.80×
18Chicago BearsSports3.57×
19Rugby leagueSports3.08×
20NFLSports2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Montana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Montana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.19×
SpiritualityBALANCE1.13×
Need for SecurityCONSERVATISM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Montana audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Design AffinityPREMIUM0.82×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Montana have in United States?

Joe Montana has an estimated audience of 2,227,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joe Montana fans?

21.9% of Joe Montana fans are female, 78.1% are male, with an average age of 43.3 years.

03

Which brands do Joe Montana fans like most?

Joe Montana fans show strongest brand affinity for Jerry Rice (81.5×), Philip Rivers (31.62×), and Steve Young (62.49×) over the country average.

04

Where do Joe Montana fans live in United States?

Joe Montana fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Montana fans also like?

Beyond Joe Montana itself, the audience over-indexes on Philip Rivers (31.62×), Steve Young (62.49×), Scottish Rugby Union (168.08×), and Teddy Bridgewater (72.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Joe Montana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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