Joe Montana Audience in United States

Joe Montana logo

Joe Montana has an estimated audience of 2,236,057 people in United States. 21.9% are female, 78.1% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Jerry Rice, Philip Rivers, Steve Young, Teddy Bridgewater, Joe Flacco.

The average Joe Montana fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jerry Rice, Philip Rivers, Steve Young, with strongest over-indexing on Jerry Rice (81.5× the country average). Demographically, the Joe Montana audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Joe Montana fans

Demographic split for Joe Montana audience in United States
MetricValue
Female21.9%
Male78.1%
Average age43.3
Estimated audience size2,236,057

Audience persona

The typical Joe Montana fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Jerry Rice.

Top regions in United States

Top regions ranked by reach for Joe Montana in United States
RegionReachAffinity
California355,0621.44×
Texas174,8440.91×
Florida127,0370.84×
New York114,2070.91×
Pennsylvania99,6681.32×
Illinois74,3971×
Ohio73,5591.07×
Arizona71,7031.57×
Georgia60,2350.87×
Michigan58,5811×
North Carolina57,8100.86×
New Jersey54,0720.95×
Virginia48,8460.9×
Missouri47,8651.33×
Indiana44,3241.09×
Washington41,6060.93×
Massachusetts40,3950.92×
Tennessee40,1430.89×
Alabama39,4131.26×
Maryland35,0920.91×
Colorado32,3560.92×
South Carolina30,8780.92×
Wisconsin30,6810.91×
Louisiana26,8860.93×
Minnesota26,2560.82×
Oregon26,2221.02×
Kansas25,2341.43×
Nevada25,1341.16×
Kentucky24,5580.88×
Oklahoma24,3730.98×
Connecticut19,8030.88×
Iowa19,5631.06×
Utah17,9320.9×
Arkansas17,4300.95×
Mississippi17,1770.93×
Idaho12,6831.13×
West Virginia11,8241.14×
Nebraska11,6291.04×
Hawaii10,7301.12×
New Mexico10,2400.91×
Montana8,9561.44×
New Hampshire6,6460.75×
Washington, District of Columbia6,0280.9×
Maine5,9080.74×
Rhode Island5,8780.83×
Delaware5,5660.9×
Alaska5,1481.08×
South Dakota4,8670.94×
North Dakota4,3300.94×
Wyoming2,8680.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Montana audience
BrandAffinityCategory
Jerry Rice81.5×Sports
Philip Rivers31.62×Sports
Steve Young62.49×Sports
Teddy Bridgewater72.69×Sports
Joe Flacco17.95×Sports
Innis & Gunn243.5×Food & Beverages
Terrell Owens31.9×Sports
Patrick Willis59.82×Sports
Baby Stuff28×
NFL2.73×Sports
Bowl game24.68×Sports
Stout29.57×Food & Beverages
San Francisco Giants8.22×Sports
Sentenced15.02×Music & Radio
Ronnie Lott39.49×Sports
Aaron Rodgers4.34×Sports
Rugby league3.08×Sports
Green Bay Packers3.8×Sports
Chicago Bears3.57×Sports
Denver Broncos4.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Montana audience
TraitClusterScore
PatriotismCONSERVATISM1.35
Risk AppetiteTHRILL1.33
Need for SecurityCONSERVATISM1.26
Social Media UsageJOY1.17
TraditionCONSERVATISM1.14
Career OrientationPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Joe Montana
CountryShare
United States81.3%
Canada4.2%
Mexico3.7%

See Joe Montana audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Joe Montana have in United States?

Joe Montana has an estimated audience of 2,236,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Joe Montana fans?

21.9% of Joe Montana fans are female, 78.1% are male, with an average age of 43.3 years.

Which brands do Joe Montana fans like most?

Joe Montana fans show strongest brand affinity for Jerry Rice (81.5×), Philip Rivers (31.62×), and Steve Young (62.49×) over the country average.

Where do Joe Montana fans live in United States?

Joe Montana fans in United States are most concentrated in California (reach 355,062), Texas (reach 174,844), and Florida (reach 127,037). These three regions account for the largest share of the active audience.

What other brands do Joe Montana fans also like?

Beyond Joe Montana itself, the audience over-indexes on Philip Rivers (31.62×), Steve Young (62.49×), Teddy Bridgewater (72.69×), and Joe Flacco (17.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.