Rascasse Audience Intelligence

Baby Stuff Audience in United States

A data profile of the people who buy, follow and care about Baby Stuff in United States — modelled from more than twelve digital signal sources. Baby Stuff has an estimated audience of 1,257,327 people in United States.

#7902among Topic in United States

The average Baby Stuff fan in United States is 34.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Maggiano's Little Italy, Joe Montana, Claire's, with strongest over-indexing on Maggiano's Little Italy (52.1× the country average).

Demographically, the Baby Stuff audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baby Stuff fan in United States is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Maggiano's Little Italy.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby Stuff profile in United States.

Audience size
1.3M
in United States
Gender
89.3%♀
10.7% male
Age
34.3
average years
Country rank
#20179
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baby Stuff fans

89.3% are female, 10.7% are male, average age 34.3.

Fig. 02

Gender split

89.3%
Female
10.7%
Male
Demographic split for Baby Stuff audience in United States
MetricValue
Female89.3%
Male10.7%
Average age34.3
Estimated audience size1,257,327
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Baby Stuff audience in United States
Age bracketShare%
16-1921%
20-2934%
30-3925%
40-4911%
50+9%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Baby Stuff audience comes from United States.

Worldwide audience distribution share by country for Baby Stuff
CountryShare
United States27.8%
Germany9.6%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby Stuff audience in United States is strongest.

Fig. 05

Top regions by affinity

Baby Stuff fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.78×
02Kentucky~30K1.62×
03Mississippi~20K1.50×
04Arkansas~20K1.46×
05Alabama~20K1.39×
06Oklahoma~20K1.33×
07Louisiana~20K1.29×
08Tennessee~30K1.22×
09Indiana~30K1.22×
10Missouri~20K1.19×
11Ohio~40K1.15×
12New Mexico~7K1.12×
13South Carolina~20K1.11×
14Iowa~10K1.11×
15Kansas~10K1.10×
16Washington~30K1.09×
17Montana~4K1.09×
18Michigan~40K1.08×
19Georgia~40K1.06×
20Texas~100K1.05×
21Pennsylvania~40K1.05×
22North Carolina~40K1.04×
23Nebraska~6K1.02×
24Idaho~6K1.02×
25South Dakota~3K0.99×
26North Dakota~3K0.99×
27Minnesota~20K0.97×
28Arizona~20K0.93×
29Vermont~2K0.92×
30Delaware~3K0.90×
31Alaska~2K0.90×
32Wisconsin~20K0.89×
33Illinois~40K0.87×
34Nevada~10K0.87×
35Maine~4K0.87×
36Virginia~30K0.84×
37Utah~9K0.84×
38New Hampshire~4K0.81×
39Maryland~20K0.80×
40Rhode Island~3K0.80×
41Oregon~10K0.79×
42Florida~70K0.78×
43Colorado~20K0.78×
44Hawaii~4K0.78×
45California~100K0.76×
46Connecticut~10K0.76×
47New York~50K0.74×
48New Jersey~20K0.72×
49Massachusetts~20K0.68×
50Washington, District of Columbia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Baby Stuff, United States
0.68×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby Stuff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby Stuff audience
#·InterestCategoryAffinity×
01Maggiano's Little ItalyFood & Beverages52.10×
02Joe MontanaSports28.00×
03Claire'sFashion & Accessoires19.35×
04BodrumTravel & Leisure18.31×
05Carrabba's Italian GrillFood & Beverages16.63×
06Christina RicciMovies & TV14.23×
07Maternity clothingFashion & Accessoires12.15×
08Disneyland ParisTravel & Leisure11.53×
09Dave ChappelleMovies & TV11.25×
10MothercareKids & Family10.57×
11Comedy clubMovies & TV8.82×
12Child developmentBusiness & Career8.27×
13Cloth diaperKids & Family8.19×
14Afro-textured hairBeauty & Wellness8.14×
15TrivagoTravel & Leisure8.06×
16Winona RyderMovies & TV7.70×
17WaxingBeauty & Wellness5.00×
18Diane KeatonMovies & TV4.53×
19SupermanMovies & TV2.98×
20Planet FitnessSports2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby Stuff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby Stuff audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.43×
Design AffinityPREMIUM2.13×
Sports ActivityPOWER1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby Stuff audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.69×
DIY MentalityTHRILL0.70×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baby Stuff have in United States?

Baby Stuff has an estimated audience of 1,257,327 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Baby Stuff fans?

89.3% of Baby Stuff fans are female, 10.7% are male, with an average age of 34.3 years.

03

Which brands do Baby Stuff fans like most?

Baby Stuff fans show strongest brand affinity for Maggiano's Little Italy (52.1×), Joe Montana (28×), and Claire's (19.35×) over the country average.

04

Where do Baby Stuff fans live in United States?

Baby Stuff fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Baby Stuff fans also like?

Beyond Baby Stuff itself, the audience over-indexes on Joe Montana (28×), Claire's (19.35×), Christina Ricci (14.23×), and Carrabba's Italian Grill (16.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Baby Stuff audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby Stuff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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