Baby Stuff Audience in United States

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Baby Stuff has an estimated audience of 1,257,327 people in United States. 89.3% are female, 10.7% are male, average age 34.3. Top regions: Texas, California, Florida. Top brand affinities: Hardik Pandya, Natural rubber, Voter registration, UK garage, Electrolyte.

The average Baby Stuff fan in United States is 34.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hardik Pandya, Natural rubber, Voter registration, with strongest over-indexing on Hardik Pandya (70.65× the country average). Demographically, the Baby Stuff audience skews more female with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Baby Stuff fans

Demographic split for Baby Stuff audience in United States
MetricValue
Female89.3%
Male10.7%
Average age34.3
Estimated audience size1,257,327

Audience persona

The typical Baby Stuff fan in United States is more female, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hardik Pandya.

Top regions in United States

Top regions ranked by reach for Baby Stuff in United States
RegionReachAffinity
Texas123,1101.14×
California111,7240.81×
Florida69,6280.82×
New York55,8670.8×
Pennsylvania45,1911.07×
Ohio44,4991.15×
North Carolina42,1381.11×
Georgia41,7961.08×
Illinois37,1450.89×
Michigan35,8231.09×
Washington32,0571.27×
Tennessee31,4781.25×
Indiana28,1611.23×
Kentucky27,0091.71×
Virginia26,1990.86×
Missouri24,9891.23×
Alabama24,9201.42×
Arizona24,0840.94×
New Jersey23,4840.73×
Louisiana21,1541.3×
South Carolina21,1161.12×
Oklahoma18,0631.29×
Maryland17,4830.81×
Massachusetts16,6000.67×
Wisconsin16,3270.86×
Mississippi15,2341.47×
Arkansas15,1261.46×
Minnesota15,0640.84×
Colorado14,2980.72×
Oregon11,3650.79×
Iowa11,2881.09×
Kansas10,7281.08×
Nevada10,7130.88×
West Virginia10,0981.72×
Connecticut9,3570.74×
Utah8,6830.77×
New Mexico6,9771.11×
Idaho6,5931.05×
Nebraska5,9990.95×
Montana4,2151.21×
New Hampshire3,6270.73×
Maine3,5880.8×
Hawaii3,4910.65×
Delaware2,8460.82×
South Dakota2,7310.94×
Rhode Island2,4130.6×
North Dakota2,3500.91×
Alaska2,1410.8×
Wyoming1,8851.01×
Washington, District of Columbia1,7510.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby Stuff audience
BrandAffinityCategory
Hardik Pandya70.65×Sports
Natural rubber7.55×Cars & Mobility
Voter registration17.1×Politics & Society
UK garage15.16×Music & Radio
Electrolyte9.78×Health
Hemnet27.53×Home & Garden
Stamp collecting6.14×Home & Garden
JDSU3.52×Business & Career
3D printing2.91×Technology & Electronics
Fairy godmother8.07×Literature
Collectable1.53×Kids & Family
Isometric exercise8.25×Sports
Hector (musician)10.64×Music & Radio
Home equity1.71×Home & Garden
Elsword12.89×Games
Janitor4.98×Home & Garden
Jesse Plemons2.48×Movies & TV
Staycation2.33×Home & Garden
Commercial mortgage4.46×Business & Career
Bank account1.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby Stuff audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.49
Pet OwnershipJOY2.28
Design AffinityPREMIUM2.04
MindfulnessBALANCE1.6
TravellingTHRILL1.6
Luxury OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Baby Stuff
CountryShare
United States27.8%
Germany9.6%
United Kingdom7.9%

See Baby Stuff audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Baby Stuff have in United States?

Baby Stuff has an estimated audience of 1,257,327 people in United States, concentrated in Texas and California.

What is the gender split and age of Baby Stuff fans?

89.3% of Baby Stuff fans are female, 10.7% are male, with an average age of 34.3 years.

Which brands do Baby Stuff fans like most?

Baby Stuff fans show strongest brand affinity for Hardik Pandya (70.65×), Natural rubber (7.55×), and Voter registration (17.1×) over the country average.

Where do Baby Stuff fans live in United States?

Baby Stuff fans in United States are most concentrated in Texas (reach 123,110), California (reach 111,724), and Florida (reach 69,628). These three regions account for the largest share of the active audience.

What other brands do Baby Stuff fans also like?

Beyond Baby Stuff itself, the audience over-indexes on Natural rubber (7.55×), Voter registration (17.1×), UK garage (15.16×), and Electrolyte (9.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby Stuff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.