Baby Stuff Audience in Germany
Baby Stuff has an estimated audience of 434,830 people in Germany. 79.9% are female, 20.1% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hemnet, Saving, Ipekyol, Home Office, Progressive rock.
The average Baby Stuff fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hemnet, Saving, Ipekyol, with strongest over-indexing on Hemnet (70.43× the country average). Demographically, the Baby Stuff audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of Baby Stuff fans
| Metric | Value |
|---|---|
| Female | 79.9% |
| Male | 20.1% |
| Average age | 35.0 |
| Estimated audience size | 434,830 |
Audience persona
The typical Baby Stuff fan in Germany is more female, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Hemnet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,090 | 0.87× |
| Bayern | 50,372 | 0.72× |
| Baden-Württemberg | 43,919 | 0.74× |
| Hessen | 29,706 | 0.9× |
| Niedersachsen | 23,419 | 0.55× |
| Rheinland-Pfalz | 20,644 | 0.95× |
| Berlin | 17,176 | 0.88× |
| Schleswig-Holstein | 11,787 | 0.75× |
| Sachsen | 11,548 | 0.54× |
| Thüringen | 11,109 | 1× |
| Sachsen-Anhalt | 10,789 | 0.96× |
| Brandenburg | 10,000 | 0.74× |
| Hamburg | 9,696 | 0.99× |
| Mecklenburg-Vorpommern | 9,489 | 1.14× |
| Saarland | 9,433 | 1.77× |
| Bremen | 9,257 | 2.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hemnet | 70.43× | Home & Garden |
| Saving | 3.59× | Business & Career |
| Ipekyol | 10.16× | Shopping |
| Home Office | 2.83× | Business & Career |
| Progressive rock | 3.61× | Music & Radio |
| Rossmann | 1.73× | Shopping |
| Optical Society | 20× | Politics & Society |
| Golem | 4.23× | Technology & Electronics |
| Nurse education | 2.37× | Kids & Family |
| Cachorro | 2.98× | Pets & Animals |
| Gloria | 3.88× | Music & Radio |
| Information sensitivity | 4.15× | Technology & Electronics |
| Nationality | 2.2× | Politics & Society |
| Cynthia Erivo | 3.15× | Movies & TV |
| Jonathan Livingston Seagull | 24.8× | Literature |
| Bank account | 2.07× | Business & Career |
| Bounce (film) | 6.99× | Movies & TV |
| JD Institute of Fashion Technology | 8.4× | Business & Career |
| Natural rubber | 1.55× | Cars & Mobility |
| Ireen Sheer | 1.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.81 |
| DIY Mentality | THRILL | 2.31 |
| Sustainability | BALANCE | 1.94 |
| Price Sensitivity | PREMIUM | 1.93 |
| Travelling | THRILL | 1.58 |
| Individualism | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Germany | 9.6% |
| United Kingdom | 7.9% |
See Baby Stuff audiences in other countries
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baby Stuff have in Germany?
Baby Stuff has an estimated audience of 434,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby Stuff fans?
79.9% of Baby Stuff fans are female, 20.1% are male, with an average age of 35.0 years.
Which brands do Baby Stuff fans like most?
Baby Stuff fans show strongest brand affinity for Hemnet (70.43×), Saving (3.59×), and Ipekyol (10.16×) over the country average.
Where do Baby Stuff fans live in Germany?
Baby Stuff fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,090), Bayern (reach 50,372), and Baden-Württemberg (reach 43,919). These three regions account for the largest share of the active audience.
What other brands do Baby Stuff fans also like?
Beyond Baby Stuff itself, the audience over-indexes on Saving (3.59×), Ipekyol (10.16×), Home Office (2.83×), and Progressive rock (3.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby Stuff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.