Rascasse Audience Intelligence

Kristen Wiig Audience in Germany

A data profile of the people who buy, follow and care about Kristen Wiig in Germany — modelled from more than twelve digital signal sources. Kristen Wiig has an estimated audience of 377,244 people in Germany.

#994among Actor Actress or TV Star in Germany#3000among Person in Germany#2411in Movies & TV

The average Kristen Wiig fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Will Ferrell, Robin Williams, Kate McKinnon, with strongest over-indexing on Will Ferrell (183.49× the country average).

Demographically, the Kristen Wiig audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kristen Wiig fan in Germany is more male, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Will Ferrell.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kristen Wiig profile in Germany.

Audience size
377K
in Germany
Gender
29.4%♀
70.6% male
Age
37.3
average years
Country rank
#14701
Person in Germany
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kristen Wiig fans

29.4% are female, 70.6% are male, average age 37.3.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Kristen Wiig audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age37.3
Estimated audience size377,244
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Kristen Wiig audience in Germany
Age bracketShare%
16-1927%
20-2914%
30-3920%
40-4928%
50+11%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Kristen Wiig audience comes from Germany.

Worldwide audience distribution share by country for Kristen Wiig
CountryShare
United States49.5%
United Kingdom7.8%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kristen Wiig audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kristen Wiig fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.21×
02Sachsen-Anhalt~10K1.14×
03Brandenburg~10K1.12×
04Thüringen~10K1.10×
05Mecklenburg-Vorpommern~7K1.03×
06Sachsen~20K1.01×
07Schleswig-Holstein~10K1.01×
08Niedersachsen~30K1.00×
09Nordrhein-Westfalen~80K0.99×
10Saarland~4K0.98×
11Bayern~50K0.97×
12Hessen~30K0.97×
13Bremen~3K0.92×
14Hamburg~7K0.91×
15Baden-Württemberg~40K0.88×
16Rheinland-Pfalz~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Kristen Wiig, Germany
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kristen Wiig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kristen Wiig audience
#·InterestCategoryAffinity×
01Hispanic Society of AmericaNews226.81×
02Kate McKinnonMovies & TV205.76×
03Alec BaldwinMovies & TV193.46×
04Will FerrellMovies & TV183.49×
05Amy PoehlerMovies & TV156.71×
06Chelsea HandlerMovies & TV138.94×
07Sarah SilvermanMovies & TV110.54×
08Leonidas (chocolate maker)Food & Beverages84.10×
09Tina FeyMovies & TV76.39×
10Robin WilliamsMovies & TV76.19×
11Melissa McCarthyMovies & TV58.02×
12Baby StuffTopic54.04×
13Eddie MurphyMovies & TV42.96×
14Ralph FiennesMovies & TV42.05×
15Andy SambergMovies & TV40.77×
16Keira KnightleyMovies & TV40.37×
17Mads MikkelsenMovies & TV31.77×
18Morgan FreemanMovies & TV28.15×
19Bath, SomersetPOI27.40×
20Jim CarreyMovies & TV21.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kristen Wiig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kristen Wiig audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.25×
IndividualismJOY1.98×
Healthy LifestyleBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kristen Wiig audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
DIY MentalityTHRILL0.97×
Community OrientationOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kristen Wiig have in Germany?

Kristen Wiig has an estimated audience of 377,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kristen Wiig fans?

29.4% of Kristen Wiig fans are female, 70.6% are male, with an average age of 37.3 years.

03

Which brands do Kristen Wiig fans like most?

Kristen Wiig fans show strongest brand affinity for Will Ferrell (183.49×), Robin Williams (76.19×), and Kate McKinnon (205.76×) over the country average.

04

Where do Kristen Wiig fans live in Germany?

Kristen Wiig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kristen Wiig fans also like?

Beyond Kristen Wiig itself, the audience over-indexes on Robin Williams (76.19×), Kate McKinnon (205.76×), Alec Baldwin (193.46×), and Keira Knightley (40.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Kristen Wiig audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kristen Wiig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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