Kristen Wiig Audience in Germany
Kristen Wiig has an estimated audience of 348,274 people in Germany. 29.4% are female, 70.6% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Will Ferrell, Robin Williams, Kate McKinnon, Alec Baldwin, Keira Knightley.
The average Kristen Wiig fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Will Ferrell, Robin Williams, Kate McKinnon, with strongest over-indexing on Will Ferrell (183.49× the country average). Demographically, the Kristen Wiig audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Kristen Wiig fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 37.3 |
| Estimated audience size | 348,274 |
Audience persona
The typical Kristen Wiig fan in Germany is more male, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Will Ferrell.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,622 | 1.03× |
| Bayern | 56,933 | 1.02× |
| Baden-Württemberg | 43,389 | 0.91× |
| Niedersachsen | 34,134 | 1.01× |
| Hessen | 27,526 | 1.04× |
| Berlin | 20,633 | 1.33× |
| Sachsen | 17,646 | 1.03× |
| Schleswig-Holstein | 12,623 | 1.01× |
| Brandenburg | 11,873 | 1.1× |
| Rheinland-Pfalz | 10,585 | 0.61× |
| Sachsen-Anhalt | 9,990 | 1.11× |
| Thüringen | 9,540 | 1.07× |
| Hamburg | 7,399 | 0.94× |
| Mecklenburg-Vorpommern | 6,479 | 0.97× |
| Saarland | 3,999 | 0.94× |
| Bremen | 2,642 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Will Ferrell | 183.49× | Movies & TV |
| Robin Williams | 76.19× | Movies & TV |
| Kate McKinnon | 205.76× | Movies & TV |
| Alec Baldwin | 193.46× | Movies & TV |
| Keira Knightley | 40.37× | Movies & TV |
| Ralph Fiennes | 42.05× | Movies & TV |
| Amy Poehler | 156.71× | Movies & TV |
| Sarah Silverman | 110.54× | Movies & TV |
| Tina Fey | 76.39× | Movies & TV |
| Mads Mikkelsen | 31.77× | Movies & TV |
| Melissa McCarthy | 58.02× | Movies & TV |
| Friends | 12.14× | Movies & TV |
| Eddie Murphy | 42.96× | Movies & TV |
| Leonidas (chocolate maker) | 84.1× | Food & Beverages |
| Baby Stuff | 54.04× | |
| Hispanic Society of America | 226.81× | News |
| Bath, Somerset | 27.4× | |
| Chelsea Handler | 138.94× | Movies & TV |
| Parenthood | 47.58× | Movies & TV |
| Andy Samberg | 40.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.62 |
| Early Adopter Mentality | POWER | 1.27 |
| Travelling | THRILL | 1.2 |
| Individualism | JOY | 1.17 |
| Sports Activity | POWER | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.7% |
| United Kingdom | 7.2% |
| Canada | 5.4% |
See Kristen Wiig audiences in other countries
More Actor Actress or TV Star audiences in Germany
- Sydney Sweeney (8,044,933)
- Ana de Armas (6,469,446)
- Collien Ulmen-Fernandes (5,988,746)
- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Kristen Wiig have in Germany?
Kristen Wiig has an estimated audience of 348,274 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kristen Wiig fans?
29.4% of Kristen Wiig fans are female, 70.6% are male, with an average age of 37.3 years.
Which brands do Kristen Wiig fans like most?
Kristen Wiig fans show strongest brand affinity for Will Ferrell (183.49×), Robin Williams (76.19×), and Kate McKinnon (205.76×) over the country average.
Where do Kristen Wiig fans live in Germany?
Kristen Wiig fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,622), Bayern (reach 56,933), and Baden-Württemberg (reach 43,389). These three regions account for the largest share of the active audience.
What other brands do Kristen Wiig fans also like?
Beyond Kristen Wiig itself, the audience over-indexes on Robin Williams (76.19×), Kate McKinnon (205.76×), Alec Baldwin (193.46×), and Keira Knightley (40.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kristen Wiig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.