Melissa McCarthy Audience in Germany
Melissa McCarthy has an estimated audience of 483,056 people in Germany. 68.0% are female, 32.0% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Keanu Reeves, Université du Québec à Montréal, Kate McKinnon, Matt Damon, Kristen Stewart.
The average Melissa McCarthy fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Keanu Reeves, Université du Québec à Montréal, Kate McKinnon, with strongest over-indexing on Keanu Reeves (68.05× the country average). Demographically, the Melissa McCarthy audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Melissa McCarthy fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 31.0 |
| Estimated audience size | 483,056 |
Audience persona
The typical Melissa McCarthy fan in Germany is more female, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Keanu Reeves.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,579 | 1.06× |
| Bayern | 72,139 | 0.93× |
| Baden-Württemberg | 59,422 | 0.9× |
| Niedersachsen | 47,619 | 1.02× |
| Hessen | 34,856 | 0.95× |
| Rheinland-Pfalz | 25,174 | 1.04× |
| Berlin | 23,989 | 1.11× |
| Sachsen | 22,656 | 0.96× |
| Schleswig-Holstein | 17,257 | 0.99× |
| Brandenburg | 16,816 | 1.12× |
| Sachsen-Anhalt | 13,475 | 1.08× |
| Thüringen | 12,421 | 1.01× |
| Hamburg | 10,240 | 0.94× |
| Mecklenburg-Vorpommern | 9,248 | 1× |
| Saarland | 5,793 | 0.98× |
| Bremen | 3,819 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keanu Reeves | 68.05× | Movies & TV |
| Université du Québec à Montréal | 153.72× | Business & Career |
| Kate McKinnon | 189.58× | Movies & TV |
| Matt Damon | 66.89× | Movies & TV |
| Kristen Stewart | 51.83× | Movies & TV |
| Emma Stone | 53.26× | Movies & TV |
| Tess Holliday | 411.8× | Fashion & Accessoires |
| Suki Waterhouse | 96.45× | Fashion & Accessoires |
| Ralph Fiennes | 49.75× | Movies & TV |
| Meryl Streep | 50.82× | Movies & TV |
| Johnny Depp | 30.37× | Movies & TV |
| University of California, Berkeley | 99.97× | Business & Career |
| Tom Cruise | 24.57× | Movies & TV |
| Concordia University | 296.85× | Business & Career |
| Robert Pattinson | 44.44× | Movies & TV |
| University of Bristol | 87.81× | Business & Career |
| Atmosphere (music group) | 122.94× | Music & Radio |
| Scarlett Johansson | 21.33× | Movies & TV |
| Why Did I Get Married? | 176.82× | Movies & TV |
| Stanford University | 57.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Family Orientation | CONSERVATISM | 1.62 |
| Individualism | JOY | 1.49 |
| Urban Lifestyle | OPEN | 1.44 |
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.7% |
| United Kingdom | 6.2% |
| Canada | 5.8% |
See Melissa McCarthy audiences in other countries
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Frequently asked questions
How many fans does Melissa McCarthy have in Germany?
Melissa McCarthy has an estimated audience of 483,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Melissa McCarthy fans?
68.0% of Melissa McCarthy fans are female, 32.0% are male, with an average age of 31.0 years.
Which brands do Melissa McCarthy fans like most?
Melissa McCarthy fans show strongest brand affinity for Keanu Reeves (68.05×), Université du Québec à Montréal (153.72×), and Kate McKinnon (189.58×) over the country average.
Where do Melissa McCarthy fans live in Germany?
Melissa McCarthy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,579), Bayern (reach 72,139), and Baden-Württemberg (reach 59,422). These three regions account for the largest share of the active audience.
What other brands do Melissa McCarthy fans also like?
Beyond Melissa McCarthy itself, the audience over-indexes on Université du Québec à Montréal (153.72×), Kate McKinnon (189.58×), Matt Damon (66.89×), and Kristen Stewart (51.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melissa McCarthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.