Rascasse Audience Intelligence

Melissa McCarthy Audience in Germany

A data profile of the people who buy, follow and care about Melissa McCarthy in Germany — modelled from more than twelve digital signal sources. Melissa McCarthy has an estimated audience of 478,662 people in Germany.

#792among Actor Actress or TV Star in Germany#2348among Person in Germany#1929in Movies & TV

The average Melissa McCarthy fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Keanu Reeves, Kate McKinnon, Université du Québec à Montréal, with strongest over-indexing on Keanu Reeves (68.05× the country average).

Demographically, the Melissa McCarthy audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Melissa McCarthy fan in Germany is more female, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keanu Reeves.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melissa McCarthy profile in Germany.

Audience size
479K
in Germany
Gender
68.0%♀
32.0% male
Age
31.0
average years
Country rank
#12179
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melissa McCarthy fans

68.0% are female, 32.0% are male, average age 31.0.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Melissa McCarthy audience in Germany
MetricValue
Female68.0%
Male32.0%
Average age31.0
Estimated audience size478,662
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Melissa McCarthy audience in Germany
Age bracketShare%
16-1949%
20-2915%
30-3912%
40-4915%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Melissa McCarthy audience comes from Germany.

Worldwide audience distribution share by country for Melissa McCarthy
CountryShare
United States51.8%
United Kingdom5.8%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melissa McCarthy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Melissa McCarthy fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.15×
02Sachsen-Anhalt~10K1.11×
03Berlin~20K1.07×
04Mecklenburg-Vorpommern~10K1.05×
05Rheinland-Pfalz~20K1.02×
06Thüringen~10K1.02×
07Saarland~6K1.02×
08Nordrhein-Westfalen~100K1.01×
09Niedersachsen~50K1.00×
10Schleswig-Holstein~20K1.00×
11Sachsen~20K0.97×
12Bremen~4K0.96×
13Hessen~30K0.92×
14Hamburg~10K0.92×
15Bayern~70K0.90×
16Baden-Württemberg~60K0.88×
Fig. 06

Affinity by region

Affinity by region — Melissa McCarthy, Germany
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melissa McCarthy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melissa McCarthy audience
#·InterestCategoryAffinity×
01Tess HollidayFashion & Accessoires411.80×
02Concordia UniversityBusiness & Career296.85×
03Kate McKinnonMovies & TV189.58×
04Why Did I Get Married?Movies & TV176.82×
05Université du Québec à MontréalBusiness & Career153.72×
06Atmosphere (music group)Music & Radio122.94×
07University of California, BerkeleyBusiness & Career99.97×
08Suki WaterhouseFashion & Accessoires96.45×
09University of BristolBusiness & Career87.81×
10Keanu ReevesMovies & TV68.05×
11Matt DamonMovies & TV66.89×
12Stanford UniversityBusiness & Career57.16×
13Emma StoneMovies & TV53.26×
14Kristen StewartMovies & TV51.83×
15Meryl StreepMovies & TV50.82×
16Ralph FiennesMovies & TV49.75×
17Robert PattinsonMovies & TV44.44×
18Johnny DeppMovies & TV30.37×
19Tom CruiseMovies & TV24.57×
20Scarlett JohanssonMovies & TV21.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melissa McCarthy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melissa McCarthy audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.31×
ExtroversionTHRILL1.20×
IndividualismJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melissa McCarthy audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
PatriotismCONSERVATISM0.64×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melissa McCarthy have in Germany?

Melissa McCarthy has an estimated audience of 478,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Melissa McCarthy fans?

68.0% of Melissa McCarthy fans are female, 32.0% are male, with an average age of 31.0 years.

03

Which brands do Melissa McCarthy fans like most?

Melissa McCarthy fans show strongest brand affinity for Keanu Reeves (68.05×), Kate McKinnon (189.58×), and Université du Québec à Montréal (153.72×) over the country average.

04

Where do Melissa McCarthy fans live in Germany?

Melissa McCarthy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Melissa McCarthy fans also like?

Beyond Melissa McCarthy itself, the audience over-indexes on Kate McKinnon (189.58×), Université du Québec à Montréal (153.72×), Matt Damon (66.89×), and Meryl Streep (50.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Melissa McCarthy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Melissa McCarthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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