A data profile of the people who buy, follow and care about Université du Québec à Montréal in Germany — modelled from more than twelve digital signal sources. Université du Québec à Montréal has an estimated audience of 239,294 people in Germany.
Université du Québec à Montréal has an estimated audience of 239,294 people in Germany. 60.8% are female, 39.2% are male, average age 23.0. Top brand affinities: Kate McKinnon, Melissa McCarthy, Álex Márquez, Robin Williams, Humboldt University of Berlin.
Top brand affinities include Kate McKinnon, Melissa McCarthy, Álex Márquez, with strongest over-indexing on Kate McKinnon (399.49× the country average).
Demographically, the Université du Québec à Montréal audience skews more female with an average age of 23.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Université du Québec à Montréal fan in Germany is more female, around 23.0 years old, with strong Risk Appetite tendencies and a notable affinity for Kate McKinnon.
The key figures that characterise the Université du Québec à Montréal profile in Germany.
60.8% are female, 39.2% are male, average age 23.0.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 23.0 |
| Estimated audience size | 239,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 73% | |
| 20-29 | 16% | |
| 30-39 | 8% | |
| 40-49 | 3% | |
| 50+ | 0% |
of the worldwide Université du Québec à Montréal audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 25.4% |
| Canada | 20.8% |
| United States | 13.3% |
The strongest cross-interests of the Université du Québec à Montréal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kate McKinnon | Movies & TV | 399.49× | ||
| 02 | Álex Márquez | Sports | 173.58× | ||
| 03 | Melissa McCarthy | Movies & TV | 153.72× | ||
| 04 | Aleix Espargaró | Sports | 127.90× | ||
| 05 | Fiat Strada | Cars & Mobility | 112.02× | ||
| 06 | Technical University of Berlin | Business & Career | 34.87× | ||
| 07 | The Legend of Zelda: Breath of the Wild | Games | 30.73× | ||
| 08 | Technische Universität München | Business & Career | 24.16× | ||
| 09 | Robin Williams | Movies & TV | 20.00× | ||
| 10 | Humboldt University of Berlin | Business & Career | 20.00× | ||
| 11 | Scandal (TV series) | Movies & TV | 20.00× | ||
| 12 | University of Mannheim | Business & Career | 20.00× | ||
| 13 | Ben Stiller | Movies & TV | 20.00× | ||
| 14 | Free University of Berlin | Business & Career | 20.00× | ||
| 15 | RWTH Aachen University | Business & Career | 20.00× | ||
| 16 | Rose Leslie | Movies & TV | 20.00× | ||
| 17 | Andy Samberg | Movies & TV | 20.00× | ||
| 18 | Leipzig University | Business & Career | 17.94× | ||
| 19 | Mila Kunis | Movies & TV | 15.87× | ||
| 20 | Motorcycle helmet | Cars & Mobility | 9.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.76× | |
| Career Orientation | POWER | 1.73× | |
| Early Adopter Mentality | POWER | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Pet Ownership | JOY | 0.67× | |
| Travelling | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Université du Québec à Montréal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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