Rascasse Audience Intelligence

Scandal (TV series) Audience in Germany

A data profile of the people who buy, follow and care about Scandal (TV series) in Germany — modelled from more than twelve digital signal sources. Scandal (TV series) has an estimated audience of 950,948 people in Germany.

#262among Movie / TV Show / Series in Germany#831in Movies & TV

The average Scandal (TV series) fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Anya Taylor-Joy, Moulin Rouge!, This Is Us (TV series), with strongest over-indexing on Anya Taylor-Joy (66.01× the country average).

Demographically, the Scandal (TV series) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scandal (TV series) fan in Germany is more male, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Anya Taylor-Joy.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scandal (TV series) profile in Germany.

Audience size
951K
in Germany
Gender
40.5%♀
59.5% male
Age
42.3
average years
Country rank
#6819
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scandal (TV series) viewers

40.5% are female, 59.5% are male, average age 42.3.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Scandal (TV series) audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age42.3
Estimated audience size950,948
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Scandal (TV series) audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Scandal (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Scandal (TV series)
CountryShare
Philippines16.1%
Brazil13.7%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scandal (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scandal (TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.24×
02Hessen~90K1.21×
03Berlin~50K1.14×
04Rheinland-Pfalz~50K1.13×
05Hamburg~20K1.10×
06Bremen~9K1.09×
07Niedersachsen~90K1.04×
08Saarland~10K1.03×
09Baden-Württemberg~100K0.99×
10Bayern~100K0.98×
11Schleswig-Holstein~30K0.98×
12Brandenburg~30K0.88×
13Sachsen-Anhalt~20K0.85×
14Mecklenburg-Vorpommern~20K0.84×
15Thüringen~20K0.83×
16Sachsen~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Scandal (TV series), Germany
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scandal (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scandal (TV series) audience
#·InterestCategoryAffinity×
01Lady Bird (film)Movies & TV122.88×
02Begin Again (film)Movies & TV108.53×
03The Longest Ride (film)Movies & TV95.35×
04This Is Us (TV series)Movies & TV83.96×
05Revenge (TV series)Movies & TV75.75×
06The Perks of Being a Wallflower (film)Movies & TV71.86×
07Lights Out (2016 film)Movies & TV69.31×
08Anya Taylor-JoyMovies & TV66.01×
09Joaquin PhoenixMovies & TV62.96×
10Moulin Rouge!Movies & TV59.65×
11Weeds (TV series)Movies & TV52.23×
12Dita Von TeeseFashion & Accessoires44.97×
13Sex and the City (film)Movies & TV41.26×
14The Handmaid's Tale (film)Movies & TV40.49×
15Tom HanksMovies & TV27.56×
16Kate WinsletMovies & TV27.55×
17Anthony HopkinsMovies & TV26.96×
18EverwoodMovies & TV20.00×
19The TerminalMovies & TV20.00×
20Bosch (TV series)Movies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scandal (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scandal (TV series) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.27×
SpiritualityBALANCE1.26×
Career OrientationPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scandal (TV series) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Design AffinityPREMIUM0.98×
CreativityOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scandal (TV series) have in Germany?

Scandal (TV series) has an estimated audience of 950,948 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scandal (TV series) viewers?

40.5% of Scandal (TV series) fans are female, 59.5% are male, with an average age of 42.3 years.

03

Which brands do Scandal (TV series) fans like most?

Scandal (TV series) fans show strongest brand affinity for Anya Taylor-Joy (66.01×), Moulin Rouge! (59.65×), and This Is Us (TV series) (83.96×) over the country average.

04

Where do Scandal (TV series) fans live in Germany?

Scandal (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scandal (TV series) fans also like?

Beyond Scandal (TV series) itself, the audience over-indexes on Moulin Rouge! (59.65×), This Is Us (TV series) (83.96×), Lady Bird (film) (122.88×), and Revenge (TV series) (75.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Scandal (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scandal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →