Scandal (TV series) Audience in Germany
Scandal (TV series) has an estimated audience of 941,276 people in Germany. 40.5% are female, 59.5% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anya Taylor-Joy, Moulin Rouge!, This Is Us (TV series), Lady Bird (film), Revenge (TV series).
The average Scandal (TV series) fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anya Taylor-Joy, Moulin Rouge!, This Is Us (TV series), with strongest over-indexing on Anya Taylor-Joy (66.01× the country average). Demographically, the Scandal (TV series) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Scandal (TV series) fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 42.3 |
| Estimated audience size | 941,276 |
Audience persona
The typical Scandal (TV series) fan in Germany is more male, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Anya Taylor-Joy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,324 | 1.27× |
| Bayern | 152,612 | 1.01× |
| Baden-Württemberg | 128,669 | 1× |
| Niedersachsen | 95,583 | 1.05× |
| Hessen | 87,430 | 1.22× |
| Rheinland-Pfalz | 53,852 | 1.14× |
| Berlin | 50,171 | 1.19× |
| Sachsen | 33,562 | 0.73× |
| Schleswig-Holstein | 32,753 | 0.97× |
| Brandenburg | 25,302 | 0.87× |
| Hamburg | 23,546 | 1.11× |
| Sachsen-Anhalt | 19,696 | 0.81× |
| Thüringen | 18,948 | 0.79× |
| Mecklenburg-Vorpommern | 14,072 | 0.78× |
| Saarland | 11,403 | 0.99× |
| Bremen | 8,699 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anya Taylor-Joy | 66.01× | Movies & TV |
| Moulin Rouge! | 59.65× | Movies & TV |
| This Is Us (TV series) | 83.96× | Movies & TV |
| Lady Bird (film) | 122.88× | Movies & TV |
| Revenge (TV series) | 75.75× | Movies & TV |
| Joaquin Phoenix | 62.96× | Movies & TV |
| Ginny And Georgia | 25.33× | Movies & TV |
| Weeds (TV series) | 52.23× | Movies & TV |
| The Longest Ride (film) | 95.35× | Movies & TV |
| Sex and the City (film) | 41.26× | Movies & TV |
| Kate Winslet | 27.55× | Movies & TV |
| Tom Hanks | 27.56× | Movies & TV |
| Begin Again (film) | 108.53× | Movies & TV |
| The Terminal | 20× | Movies & TV |
| The Perks of Being a Wallflower (film) | 71.86× | Movies & TV |
| Anthony Hopkins | 26.96× | Movies & TV |
| Bosch (TV series) | 20× | Movies & TV |
| Everwood | 20× | Movies & TV |
| Serenity (film) | 59.89× | Movies & TV |
| 28 Days Later | 28.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.31 |
| Individualism | JOY | 1.21 |
| Patriotism | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
| Luxury Orientation | PREMIUM | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Philippines | 12.6% |
| Brazil | 10.6% |
See Scandal (TV series) audiences in other countries
More Movies & TV audiences in Germany
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- Sportschau (12,473,404)
Frequently asked questions
How many fans does Scandal (TV series) have in Germany?
Scandal (TV series) has an estimated audience of 941,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scandal (TV series) fans?
40.5% of Scandal (TV series) fans are female, 59.5% are male, with an average age of 42.3 years.
Which brands do Scandal (TV series) fans like most?
Scandal (TV series) fans show strongest brand affinity for Anya Taylor-Joy (66.01×), Moulin Rouge! (59.65×), and This Is Us (TV series) (83.96×) over the country average.
Where do Scandal (TV series) fans live in Germany?
Scandal (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,324), Bayern (reach 152,612), and Baden-Württemberg (reach 128,669). These three regions account for the largest share of the active audience.
What other brands do Scandal (TV series) fans also like?
Beyond Scandal (TV series) itself, the audience over-indexes on Moulin Rouge! (59.65×), This Is Us (TV series) (83.96×), Lady Bird (film) (122.88×), and Revenge (TV series) (75.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scandal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.