Scandal (TV series) Audience in United States

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Scandal (TV series) has an estimated audience of 4,414,837 people in United States. 67.3% are female, 32.7% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Curly Hair, Ballers, Lace wig, The Bold and the Beautiful, Cardi B.

The average Scandal (TV series) fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Curly Hair, Ballers, Lace wig, with strongest over-indexing on Curly Hair (4.22× the country average). Demographically, the Scandal (TV series) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Scandal (TV series) fans

Demographic split for Scandal (TV series) audience in United States
MetricValue
Female67.3%
Male32.7%
Average age38.6
Estimated audience size4,414,837

Audience persona

The typical Scandal (TV series) fan in United States is more female, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Curly Hair.

Top regions in United States

Top regions ranked by reach for Scandal (TV series) in United States
RegionReachAffinity
California458,0600.94×
Texas445,3241.17×
Florida354,6801.19×
New York305,4811.24×
Georgia215,3711.58×
North Carolina181,2811.36×
Illinois169,1701.15×
Pennsylvania151,5821.02×
Ohio141,9221.04×
Virginia134,9121.25×
New Jersey127,4071.13×
Michigan122,5041.06×
Maryland112,8461.49×
Tennessee101,7711.15×
Alabama91,8291.49×
Massachusetts91,8251.06×
South Carolina89,5951.35×
Louisiana88,1921.55×
Arizona82,2280.91×
Indiana79,2930.98×
Washington75,0500.85×
Missouri73,9741.04×
Kentucky59,8031.08×
Mississippi56,2711.55×
Wisconsin55,5890.84×
Minnesota54,6330.86×
Oregon54,1031.07×
Connecticut51,5911.17×
Colorado49,7660.72×
Oklahoma48,8891×
Arkansas41,5181.14×
Nevada36,5350.86×
Kansas29,6720.85×
Iowa28,9980.8×
Utah23,3660.59×
Washington, District of Columbia22,9541.73×
Nebraska17,3220.78×
West Virginia17,2430.84×
Delaware14,1561.16×
Hawaii13,9840.74×
New Mexico13,8400.63×
Rhode Island13,5730.97×
Idaho13,1850.6×
New Hampshire12,2400.7×
Maine11,8120.75×
Montana7,2600.59×
South Dakota5,9490.58×
North Dakota5,9460.66×
Vermont5,5040.71×
Alaska5,4480.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scandal (TV series) audience
BrandAffinityCategory
Curly Hair4.22×Beauty & Wellness
Ballers20.01×Movies & TV
Lace wig3.46×Beauty & Wellness
The Bold and the Beautiful11.21×Movies & TV
Cardi B4.68×Music & Radio
Hair Extensions3.36×Beauty & Wellness
Wig2.81×Beauty & Wellness
Lagos5.24×Travel & Leisure
The Young and the Restless10.21×Movies & TV
Media Take Out8.35×Internet & Social Media
Beauty & Fashion4.2×Beauty & Wellness
Empire (2015 TV series)7.84×Movies & TV
GloRilla3.75×Music & Radio
The Breakfast Club4.02×Movies & TV
Health And Beauty3.35×Beauty & Wellness
Long hair3.32×Beauty & Wellness
Teyana Taylor4.9×Movies & TV
Abuja5.61×Travel & Leisure
Music of Nigeria6.21×Music & Radio
Hairbrush3.82×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scandal (TV series) audience
TraitClusterScore
TraditionCONSERVATISM1.17
Social Media UsageJOY1.16
Community OrientationOPEN1.14
IndulgenceJOY1.12
IndividualismJOY1.05
Healthy LifestyleBALANCE1

Worldwide distribution

Worldwide audience distribution share by country for Scandal (TV series)
CountryShare
United States23.8%
Philippines12.6%
Brazil10.6%

See Scandal (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Scandal (TV series) have in United States?

Scandal (TV series) has an estimated audience of 4,414,837 people in United States, concentrated in California and Texas.

What is the gender split and age of Scandal (TV series) fans?

67.3% of Scandal (TV series) fans are female, 32.7% are male, with an average age of 38.6 years.

Which brands do Scandal (TV series) fans like most?

Scandal (TV series) fans show strongest brand affinity for Curly Hair (4.22×), Ballers (20.01×), and Lace wig (3.46×) over the country average.

Where do Scandal (TV series) fans live in United States?

Scandal (TV series) fans in United States are most concentrated in California (reach 458,060), Texas (reach 445,324), and Florida (reach 354,680). These three regions account for the largest share of the active audience.

What other brands do Scandal (TV series) fans also like?

Beyond Scandal (TV series) itself, the audience over-indexes on Ballers (20.01×), Lace wig (3.46×), The Bold and the Beautiful (11.21×), and Cardi B (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scandal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.