Rascasse Audience Intelligence

Scandal (TV series) Audience in United States

A data profile of the people who buy, follow and care about Scandal (TV series) in United States — modelled from more than twelve digital signal sources. Scandal (TV series) has an estimated audience of 191,873 people in United States.

#5177among Movie / TV Show / Series in United States#10234in Movies & TV

The average Scandal (TV series) fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curly Hair, Ballers, Lace wig, with strongest over-indexing on Curly Hair (4.22× the country average).

Demographically, the Scandal (TV series) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scandal (TV series) fan in United States is more female, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Curly Hair.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scandal (TV series) profile in United States.

Audience size
192K
in United States
Gender
67.3%♀
32.7% male
Age
38.6
average years
Country rank
#59718
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scandal (TV series) viewers

67.3% are female, 32.7% are male, average age 38.6.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Scandal (TV series) audience in United States
MetricValue
Female67.3%
Male32.7%
Average age38.6
Estimated audience size191,873
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Scandal (TV series) audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Scandal (TV series) audience comes from United States.

Worldwide audience distribution share by country for Scandal (TV series)
CountryShare
Philippines16.1%
Brazil13.7%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scandal (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Scandal (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.74×
02Mississippi~60K1.58×
03Louisiana~90K1.55×
04Georgia~200K1.53×
05Alabama~90K1.49×
06Maryland~100K1.48×
07South Carolina~90K1.32×
08North Carolina~200K1.31×
09Virginia~100K1.22×
10New York~300K1.18×
11Delaware~10K1.18×
12Florida~300K1.16×
13Connecticut~50K1.16×
14Arkansas~40K1.15×
15Tennessee~100K1.14×
16Texas~400K1.11×
17Illinois~200K1.10×
18New Jersey~100K1.10×
19Kentucky~60K1.07×
20Oregon~50K1.06×
21Michigan~100K1.04×
22Massachusetts~90K1.03×
23Ohio~100K1.02×
24Missouri~70K1.02×
25Rhode Island~10K1.01×
26Pennsylvania~100K1.00×
27Oklahoma~50K0.99×
28Indiana~80K0.96×
29Arizona~80K0.91×
30West Virginia~20K0.91×
31California~400K0.90×
32Minnesota~50K0.86×
33Nevada~40K0.86×
34Kansas~30K0.86×
35Wisconsin~60K0.84×
36Washington~70K0.83×
37Iowa~30K0.82×
38Nebraska~20K0.82×
39Vermont~6K0.82×
40Maine~10K0.80×
41Hawaii~10K0.79×
42North Dakota~7K0.79×
43New Hampshire~10K0.77×
44Alaska~7K0.75×
45South Dakota~7K0.72×
46Colorado~50K0.71×
47Montana~9K0.71×
48New Mexico~20K0.69×
49Idaho~10K0.67×
50Utah~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Scandal (TV series), United States
0.62×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scandal (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scandal (TV series) audience
#·InterestCategoryAffinity×
01BallersMovies & TV20.01×
02Bounce TVMovies & TV12.35×
03The Bold and the BeautifulMovies & TV11.21×
04The Young and the RestlessMovies & TV10.21×
05Media Take OutInternet & Social Media8.35×
06Empire (2015 TV series)Movies & TV7.84×
07Music of NigeriaMusic & Radio6.21×
08AbujaTravel & Leisure5.61×
09LagosTravel & Leisure5.24×
10Teyana TaylorMovies & TV4.90×
11Cardi BMusic & Radio4.68×
12Curly HairBeauty & Wellness4.22×
13Beauty & FashionBeauty & Wellness4.20×
14The Breakfast ClubMovies & TV4.02×
15HairbrushBeauty & Wellness3.82×
16Lace wigBeauty & Wellness3.46×
17Hair ExtensionsBeauty & Wellness3.36×
18Health And BeautyBeauty & Wellness3.35×
19Long hairBeauty & Wellness3.32×
20WigBeauty & Wellness2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scandal (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scandal (TV series) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.02×
MindfulnessBALANCE0.99×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scandal (TV series) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.53×
Quality AwarenessPREMIUM0.55×
DIY MentalityTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scandal (TV series) have in United States?

Scandal (TV series) has an estimated audience of 191,873 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scandal (TV series) viewers?

67.3% of Scandal (TV series) fans are female, 32.7% are male, with an average age of 38.6 years.

03

Which brands do Scandal (TV series) fans like most?

Scandal (TV series) fans show strongest brand affinity for Curly Hair (4.22×), Ballers (20.01×), and Lace wig (3.46×) over the country average.

04

Where do Scandal (TV series) fans live in United States?

Scandal (TV series) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Scandal (TV series) fans also like?

Beyond Scandal (TV series) itself, the audience over-indexes on Ballers (20.01×), Lace wig (3.46×), The Bold and the Beautiful (11.21×), and Cardi B (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scandal (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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