Empire (2015 TV series) Audience in United States

Empire (2015 TV series) logo

Empire (2015 TV series) has an estimated audience of 4,337,426 people in United States. 66.0% are female, 34.0% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Diddy, Fabolous, Michael B. Jordan, The Breakfast Club, Health And Beauty.

The average Empire (2015 TV series) fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Diddy, Fabolous, Michael B. Jordan, with strongest over-indexing on Diddy (9.94× the country average). Demographically, the Empire (2015 TV series) audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Empire (2015 TV series) fans

Demographic split for Empire (2015 TV series) audience in United States
MetricValue
Female66.0%
Male34.0%
Average age34.2
Estimated audience size4,337,426

Audience persona

The typical Empire (2015 TV series) fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Diddy.

Top regions in United States

Top regions ranked by reach for Empire (2015 TV series) in United States
RegionReachAffinity
California485,9011.02×
Texas433,0801.16×
New York295,8571.22×
Florida290,8430.99×
Georgia190,1241.42×
Illinois182,0931.26×
North Carolina159,4641.22×
Pennsylvania142,1790.97×
Michigan142,0371.25×
Ohio125,1280.94×
Massachusetts122,6201.43×
Arizona111,5811.26×
Tennessee110,8141.27×
South Carolina108,3481.66×
Louisiana104,5301.87×
Virginia102,0300.97×
Alabama96,4161.59×
New Jersey96,3200.87×
Maryland92,1021.23×
Oklahoma77,9981.62×
Indiana73,8760.93×
Missouri67,3030.96×
Mississippi66,9321.87×
Washington62,2690.72×
Colorado61,9340.91×
Nevada51,2651.22×
Wisconsin46,6260.71×
Minnesota46,0000.74×
Kentucky45,1210.83×
Connecticut38,1170.88×
Arkansas36,6741.03×
Oregon34,7560.7×
Utah25,7170.66×
Maine25,5201.64×
Kansas25,3660.74×
New Mexico23,1571.06×
Iowa20,1930.57×
Delaware15,4811.29×
Rhode Island13,3990.97×
West Virginia13,3890.66×
Idaho12,7920.59×
Hawaii12,5510.67×
Nebraska12,4140.57×
Washington, District of Columbia11,5070.88×
New Hampshire9,2960.54×
South Dakota6,5150.65×
Alaska6,4500.7×
Montana5,9870.5×
North Dakota5,7540.65×
Vermont3,3400.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empire (2015 TV series) audience
BrandAffinityCategory
Diddy9.94×Music & Radio
Fabolous51.07×Music & Radio
Michael B. Jordan5.55×Movies & TV
The Breakfast Club5.31×Movies & TV
Health And Beauty4×Beauty & Wellness
Why Did I Get Married?16.6×Movies & TV
Shaper5.85×Fashion & Accessoires
Makeup Tutorials3.79×Beauty & Wellness
Sexy Jeans8.95×Fashion & Accessoires
Soca music6.17×Music & Radio
Southern hip hop3.04×Music & Radio
Curly Hair3.19×Beauty & Wellness
Pedro Pascal3.87×Movies & TV
Teyana Taylor5×Movies & TV
Keke Palmer6.44×Movies & TV
Tessa Thompson7.72×Movies & TV
Brian J. White23.25×Movies & TV
tuesday morning14.58×Shopping
Keith David8.85×Movies & TV
Atlanta hip hop3.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empire (2015 TV series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.06
Community OrientationOPEN1.17
Social Media UsageJOY1.02
Healthy LifestyleBALANCE0.99
ExtroversionTHRILL0.99
Family OrientationCONSERVATISM0.93

Worldwide distribution

Worldwide audience distribution share by country for Empire (2015 TV series)
CountryShare
United States51.8%
Japan4.4%
United Kingdom3.9%

See Empire (2015 TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Empire (2015 TV series) have in United States?

Empire (2015 TV series) has an estimated audience of 4,337,426 people in United States, concentrated in California and Texas.

What is the gender split and age of Empire (2015 TV series) fans?

66.0% of Empire (2015 TV series) fans are female, 34.0% are male, with an average age of 34.2 years.

Which brands do Empire (2015 TV series) fans like most?

Empire (2015 TV series) fans show strongest brand affinity for Diddy (9.94×), Fabolous (51.07×), and Michael B. Jordan (5.55×) over the country average.

Where do Empire (2015 TV series) fans live in United States?

Empire (2015 TV series) fans in United States are most concentrated in California (reach 485,901), Texas (reach 433,080), and New York (reach 295,857). These three regions account for the largest share of the active audience.

What other brands do Empire (2015 TV series) fans also like?

Beyond Empire (2015 TV series) itself, the audience over-indexes on Fabolous (51.07×), Michael B. Jordan (5.55×), The Breakfast Club (5.31×), and Health And Beauty (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empire (2015 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.