Rascasse Audience Intelligence

Keith David Audience in United States

A data profile of the people who buy, follow and care about Keith David in United States — modelled from more than twelve digital signal sources. Keith David has an estimated audience of 3,060,673 people in United States.

#534among Actor Actress or TV Star in United States#1528among Person in United States#1320in Movies & TV

The average Keith David fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Thandie Newton, Tessa Thompson, Keke Palmer, with strongest over-indexing on Thandie Newton (133.71× the country average).

Demographically, the Keith David audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keith David fan in United States is balanced, around 35.8 years old, with strong Spirituality tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keith David profile in United States.

Audience size
3.1M
in United States
Gender
54.8%♀
45.2% male
Age
35.8
average years
Country rank
#10126
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keith David fans

54.8% are female, 45.2% are male, average age 35.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Keith David audience in United States
MetricValue
Female54.8%
Male45.2%
Average age35.8
Estimated audience size3,060,673
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Keith David audience in United States
Age bracketShare%
16-1925%
20-2924%
30-3922%
40-4916%
50+13%
Fig. 04

Worldwide distribution

68.4%

of the worldwide Keith David audience comes from United States.

Worldwide audience distribution share by country for Keith David
CountryShare
United States68.4%
United Kingdom6.3%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keith David audience in United States is strongest.

Fig. 05

Top regions by affinity

Keith David fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~50K1.45×
02Mississippi~30K1.26×
03Missouri~60K1.20×
04Louisiana~50K1.19×
05Alabama~50K1.18×
06Arkansas~30K1.16×
07Alaska~7K1.16×
08Arizona~70K1.13×
09Georgia~100K1.12×
10Oregon~40K1.12×
11Kentucky~40K1.11×
12Utah~30K1.11×
13Indiana~60K1.10×
14Kansas~30K1.09×
15Nevada~30K1.08×
16New Mexico~20K1.08×
17Tennessee~60K1.07×
18Ohio~100K1.06×
19North Carolina~90K1.06×
20Michigan~80K1.05×
21Washington~60K1.05×
22Maryland~50K1.03×
23South Carolina~50K1.03×
24Colorado~50K1.01×
25West Virginia~10K1.01×
26Idaho~10K1.00×
27Texas~300K0.99×
28Virginia~70K0.98×
29Pennsylvania~100K0.97×
30Delaware~8K0.97×
31Illinois~90K0.96×
32Maine~10K0.96×
33Montana~8K0.96×
34Nebraska~10K0.95×
35Iowa~20K0.94×
36California~300K0.92×
37North Dakota~6K0.92×
38Wisconsin~40K0.90×
39Florida~200K0.89×
40Minnesota~40K0.89×
41New Hampshire~10K0.89×
42South Dakota~6K0.87×
43Rhode Island~8K0.84×
44Vermont~4K0.84×
45New York~100K0.82×
46Connecticut~20K0.82×
47New Jersey~60K0.78×
48Massachusetts~50K0.77×
49Washington, District of Columbia~7K0.75×
50Hawaii~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Keith David, United States
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keith David audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keith David audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV133.71×
02ITV (TV channel)Movies & TV73.05×
03Fruitvale StationTravel & Leisure71.13×
04Tessa ThompsonMovies & TV48.33×
05Avast!Technology & Electronics28.19×
06Keke PalmerMovies & TV23.34×
07Angela BassettMovies & TV21.47×
08Amandla StenbergMovies & TV20.36×
09Chiwetel EjioforMovies & TV20.00×
10El Corte InglésShopping20.00×
11Lucy LiuMovies & TV19.08×
12Irina ShaykFashion & Accessoires18.79×
13Kerry WashingtonMovies & TV15.70×
14Daniel Dae KimMovies & TV13.76×
15Club AméricaSports12.34×
16MonstersMovies & TV11.78×
17Taraji P. HensonMovies & TV10.75×
18ZootopiaMovies & TV8.55×
19Anne HathawayMovies & TV7.74×
20SubwayFood & Beverages2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keith David audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keith David audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.67×
Convenience OrientationPREMIUM1.52×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keith David audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keith David have in United States?

Keith David has an estimated audience of 3,060,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keith David fans?

54.8% of Keith David fans are female, 45.2% are male, with an average age of 35.8 years.

03

Which brands do Keith David fans like most?

Keith David fans show strongest brand affinity for Thandie Newton (133.71×), Tessa Thompson (48.33×), and Keke Palmer (23.34×) over the country average.

04

Where do Keith David fans live in United States?

Keith David fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Keith David fans also like?

Beyond Keith David itself, the audience over-indexes on Tessa Thompson (48.33×), Keke Palmer (23.34×), ITV (TV channel) (73.05×), and Angela Bassett (21.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keith David. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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