Keith David Audience in United States

Keith David logo

Keith David has an estimated audience of 2,954,017 people in United States. 54.8% are female, 45.2% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Thandie Newton, Club América, Angela Bassett, Tessa Thompson, Superman.

The average Keith David fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Thandie Newton, Club América, Angela Bassett, with strongest over-indexing on Thandie Newton (121.43× the country average). Demographically, the Keith David audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Keith David fans

Demographic split for Keith David audience in United States
MetricValue
Female54.8%
Male45.2%
Average age35.8
Estimated audience size2,954,017

Audience persona

The typical Keith David fan in United States is balanced, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Keith David in United States
RegionReachAffinity
California308,2710.95×
Texas264,5211.04×
Florida180,3240.9×
New York137,4820.83×
Georgia105,9201.16×
Ohio97,9121.08×
Pennsylvania96,1620.97×
Illinois94,7040.96×
North Carolina93,2261.05×
Michigan82,3451.07×
Arizona76,6251.27×
Virginia72,6411.01×
Tennessee66,0801.12×
Washington65,7981.11×
Indiana60,5201.12×
New Jersey60,0840.8×
Missouri57,6701.21×
Alabama51,6921.25×
Maryland51,6551.02×
Colorado51,2251.1×
South Carolina46,3991.04×
Louisiana46,0411.21×
Massachusetts44,9360.77×
Oklahoma43,3271.32×
Kentucky40,5971.1×
Wisconsin40,3410.91×
Minnesota38,9300.92×
Oregon38,3351.13×
Mississippi32,6631.34×
Utah31,8061.2×
Arkansas27,8851.15×
Nevada27,1500.95×
Kansas24,6631.06×
Connecticut23,7360.8×
Iowa22,1450.91×
New Mexico15,2021.03×
Idaho14,8671×
Nebraska13,4990.91×
West Virginia12,7850.93×
New Hampshire9,6020.82×
Maine9,5600.9×
Hawaii8,5400.67×
Rhode Island7,7340.82×
Alaska7,7051.22×
Montana7,4950.91×
Delaware7,3660.9×
Washington, District of Columbia6,7400.76×
South Dakota5,3990.79×
North Dakota5,1360.85×
Vermont3,9110.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keith David audience
BrandAffinityCategory
Thandie Newton121.43×Movies & TV
Club América14.58×Sports
Angela Bassett18.09×Movies & TV
Tessa Thompson17.38×Movies & TV
Superman2.58×Movies & TV
ITV (TV channel)43.85×Movies & TV
Avast!24.14×Technology & Electronics
Kerry Washington13.74×Movies & TV
Irina Shayk20×Fashion & Accessoires
El Corte Inglés20×Shopping
Monsters11.59×Movies & TV
Taraji P. Henson11.16×Movies & TV
Amandla Stenberg20.95×Movies & TV
Keke Palmer9.67×Movies & TV
Zootopia8.92×Movies & TV
Empire (2015 TV series)10.96×Movies & TV
Chiwetel Ejiofor20×Movies & TV
Pizza Hut2.62×Food & Beverages
Shrek7.5×Movies & TV
Livemusic3.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keith David audience
TraitClusterScore
ExtroversionTHRILL1.65
SpiritualityBALANCE1.44
Urban LifestyleOPEN1.37
Convenience OrientationPREMIUM1.37
LGBTQ+ IdentityOPEN1.33
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Keith David
CountryShare
United States68.6%
United Kingdom6.1%
Canada4.0%

See Keith David audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Keith David have in United States?

Keith David has an estimated audience of 2,954,017 people in United States, concentrated in California and Texas.

What is the gender split and age of Keith David fans?

54.8% of Keith David fans are female, 45.2% are male, with an average age of 35.8 years.

Which brands do Keith David fans like most?

Keith David fans show strongest brand affinity for Thandie Newton (121.43×), Club América (14.58×), and Angela Bassett (18.09×) over the country average.

Where do Keith David fans live in United States?

Keith David fans in United States are most concentrated in California (reach 308,271), Texas (reach 264,521), and Florida (reach 180,324). These three regions account for the largest share of the active audience.

What other brands do Keith David fans also like?

Beyond Keith David itself, the audience over-indexes on Club América (14.58×), Angela Bassett (18.09×), Tessa Thompson (17.38×), and Superman (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keith David. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.