Taraji P. Henson Audience in United States

Taraji P. Henson logo

Taraji P. Henson has an estimated audience of 4,646,318 people in United States. 65.2% are female, 34.8% are male, average age 40.0. Top regions: Texas, California, Florida. Top brand affinities: South Carolina Gamecocks men's basketball, Euphoria, Michael B. Jordan, Denzel Washington, Mark Cuban.

The average Taraji P. Henson fan in United States is 40.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include South Carolina Gamecocks men's basketball, Euphoria, Michael B. Jordan, with strongest over-indexing on South Carolina Gamecocks men's basketball (923.08× the country average). Demographically, the Taraji P. Henson audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Taraji P. Henson fans

Demographic split for Taraji P. Henson audience in United States
MetricValue
Female65.2%
Male34.8%
Average age40.0
Estimated audience size4,646,318

Audience persona

The typical Taraji P. Henson fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for South Carolina Gamecocks men's basketball.

Top regions in United States

Top regions ranked by reach for Taraji P. Henson in United States
RegionReachAffinity
Texas516,3001.29×
California488,3200.96×
Florida356,4131.13×
Georgia290,1812.03×
New York283,8741.09×
North Carolina213,1241.52×
Illinois182,5331.18×
Pennsylvania165,7761.06×
Ohio157,8671.1×
Maryland152,1021.9×
Michigan145,5431.2×
Virginia143,9211.27×
New Jersey122,4741.04×
Tennessee121,5631.3×
Louisiana113,6771.9×
South Carolina111,0941.59×
Alabama109,6051.69×
Indiana88,0401.04×
Missouri84,2981.13×
Arizona83,1430.88×
Mississippi77,8242.03×
Washington70,6760.76×
Massachusetts68,5590.75×
Kentucky54,7990.94×
Wisconsin54,5450.78×
Colorado54,2370.74×
Oklahoma52,8411.02×
Minnesota48,3250.73×
Arkansas46,7691.22×
Nevada46,3241.03×
Connecticut43,3850.93×
Oregon33,5800.63×
Kansas30,7930.84×
Iowa23,7890.62×
Utah22,6770.55×
New Mexico22,1000.95×
Washington, District of Columbia20,5541.47×
Delaware15,6181.22×
West Virginia15,6030.72×
Nebraska15,5730.67×
Hawaii14,5020.73×
Idaho11,8910.51×
Rhode Island10,2130.69×
New Hampshire9,5530.52×
Maine8,7250.52×
Montana6,2940.49×
Alaska6,0750.61×
South Dakota5,6090.52×
North Dakota5,3490.56×
Vermont3,6760.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taraji P. Henson audience
BrandAffinityCategory
South Carolina Gamecocks men's basketball923.08×Sports
Euphoria3.54×Movies & TV
Michael B. Jordan7.42×Movies & TV
Denzel Washington8.44×Movies & TV
Mark Cuban14.66×Business & Career
Forest Whitaker13.99×Movies & TV
Queen Latifah12.16×Music & Radio
Nia Long14.56×Movies & TV
Tracee Ellis Ross12.01×Movies & TV
Angela Bassett11.13×Movies & TV
Maya Rudolph11.75×Movies & TV
Paula Patton15.27×Movies & TV
Diddy4.94×Music & Radio
Salma Hayek6.82×Movies & TV
Contemporary R&B2.81×Music & Radio
Gabrielle Union12.53×Movies & TV
Terrence Howard14.63×Movies & TV
Morgan Freeman7.33×Movies & TV
Eva Longoria9.12×Movies & TV
Kerry Washington10.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taraji P. Henson audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
Risk AppetiteTHRILL1.83
Social Media UsageJOY1.17
Urban LifestyleOPEN1.12
Convenience OrientationPREMIUM1.09
ExtroversionTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Taraji P. Henson
CountryShare
United States49.4%
Brazil5.0%
United Kingdom4.2%

See Taraji P. Henson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Taraji P. Henson have in United States?

Taraji P. Henson has an estimated audience of 4,646,318 people in United States, concentrated in Texas and California.

What is the gender split and age of Taraji P. Henson fans?

65.2% of Taraji P. Henson fans are female, 34.8% are male, with an average age of 40.0 years.

Which brands do Taraji P. Henson fans like most?

Taraji P. Henson fans show strongest brand affinity for South Carolina Gamecocks men's basketball (923.08×), Euphoria (3.54×), and Michael B. Jordan (7.42×) over the country average.

Where do Taraji P. Henson fans live in United States?

Taraji P. Henson fans in United States are most concentrated in Texas (reach 516,300), California (reach 488,320), and Florida (reach 356,413). These three regions account for the largest share of the active audience.

What other brands do Taraji P. Henson fans also like?

Beyond Taraji P. Henson itself, the audience over-indexes on Euphoria (3.54×), Michael B. Jordan (7.42×), Denzel Washington (8.44×), and Mark Cuban (14.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taraji P. Henson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.