Rascasse Audience Intelligence

Taraji P. Henson Audience in United States

A data profile of the people who buy, follow and care about Taraji P. Henson in United States — modelled from more than twelve digital signal sources. Taraji P. Henson has an estimated audience of 4,120,406 people in United States.

#332among Actor Actress or TV Star in United States#971among Person in United States#866in Movies & TV

The average Taraji P. Henson fan in United States is 40.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include South Carolina Gamecocks men's basketball, Michael B. Jordan, Nia Long, with strongest over-indexing on South Carolina Gamecocks men's basketball (923.08× the country average).

Demographically, the Taraji P. Henson audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taraji P. Henson fan in United States is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for South Carolina Gamecocks men's basketball.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taraji P. Henson profile in United States.

Audience size
4.1M
in United States
Gender
65.2%♀
34.8% male
Age
40.0
average years
Country rank
#7863
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taraji P. Henson fans

65.2% are female, 34.8% are male, average age 40.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Taraji P. Henson audience in United States
MetricValue
Female65.2%
Male34.8%
Average age40.0
Estimated audience size4,120,406
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Taraji P. Henson audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Taraji P. Henson audience comes from United States.

Worldwide audience distribution share by country for Taraji P. Henson
CountryShare
United States48.1%
Brazil4.2%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taraji P. Henson audience in United States is strongest.

Fig. 05

Top regions by affinity

Taraji P. Henson fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K2.00×
02Georgia~300K1.88×
03Maryland~100K1.87×
04Louisiana~100K1.82×
05Alabama~100K1.68×
06South Carolina~100K1.52×
07North Carolina~200K1.43×
08Washington, District of Columbia~20K1.43×
09Tennessee~100K1.28×
10Delaware~20K1.27×
11Arkansas~50K1.25×
12Virginia~100K1.23×
13Texas~500K1.21×
14Michigan~100K1.16×
15Illinois~200K1.14×
16Missouri~80K1.11×
17Ohio~200K1.09×
18Florida~300K1.07×
19Oklahoma~50K1.05×
20New York~300K1.04×
21Indiana~90K1.04×
22Pennsylvania~200K1.03×
23New Jersey~100K1.02×
24Nevada~50K1.02×
25New Mexico~20K1.00×
26Kentucky~60K0.97×
27Connecticut~40K0.94×
28California~500K0.90×
29Arizona~90K0.90×
30Kansas~30K0.87×
31West Virginia~20K0.84×
32Wisconsin~60K0.80×
33Hawaii~20K0.77×
34Rhode Island~10K0.76×
35Massachusetts~70K0.74×
36Minnesota~50K0.74×
37Washington~70K0.73×
38Colorado~50K0.73×
39Nebraska~20K0.72×
40Alaska~7K0.70×
41Iowa~30K0.67×
42North Dakota~6K0.67×
43Oregon~30K0.63×
44South Dakota~7K0.62×
45Idaho~10K0.60×
46Utah~20K0.59×
47New Hampshire~10K0.59×
48Maine~10K0.58×
49Montana~7K0.57×
50Vermont~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Taraji P. Henson, United States
0.55×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taraji P. Henson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taraji P. Henson audience
#·InterestCategoryAffinity×
01South Carolina Gamecocks men's basketballSports923.08×
02Paula PattonMovies & TV15.27×
03Mark CubanBusiness & Career14.66×
04Nia LongMovies & TV14.56×
05Forest WhitakerMovies & TV13.99×
06Gabrielle UnionMovies & TV12.53×
07Queen LatifahMusic & Radio12.16×
08Tracee Ellis RossMovies & TV12.01×
09Maya RudolphMovies & TV11.75×
10Regina KingMovies & TV11.68×
11Angela BassettMovies & TV11.13×
12Kerry WashingtonMovies & TV10.53×
13Denzel WashingtonMovies & TV8.44×
14Michael B. JordanMovies & TV7.42×
15Morgan FreemanMovies & TV7.33×
16Salma HayekMovies & TV6.82×
17Will SmithMovies & TV6.53×
18ZendayaMovies & TV5.65×
19Madea's Class ReunionMovies & TV3.82×
20Contemporary R&BMusic & Radio2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taraji P. Henson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taraji P. Henson audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.29×
Convenience OrientationPREMIUM1.24×
Social Media UsageJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taraji P. Henson audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
SustainabilityBALANCE0.94×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taraji P. Henson have in United States?

Taraji P. Henson has an estimated audience of 4,120,406 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Taraji P. Henson fans?

65.2% of Taraji P. Henson fans are female, 34.8% are male, with an average age of 40.0 years.

03

Which brands do Taraji P. Henson fans like most?

Taraji P. Henson fans show strongest brand affinity for South Carolina Gamecocks men's basketball (923.08×), Michael B. Jordan (7.42×), and Nia Long (14.56×) over the country average.

04

Where do Taraji P. Henson fans live in United States?

Taraji P. Henson fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Taraji P. Henson fans also like?

Beyond Taraji P. Henson itself, the audience over-indexes on Michael B. Jordan (7.42×), Nia Long (14.56×), Denzel Washington (8.44×), and Mark Cuban (14.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Taraji P. Henson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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