Rascasse Audience Intelligence

Gabrielle Union Audience in United States

A data profile of the people who buy, follow and care about Gabrielle Union in United States — modelled from more than twelve digital signal sources. Gabrielle Union has an estimated audience of 3,440,895 people in United States.

#446among Actor Actress or TV Star in United States#1275among Person in United States#1121in Movies & TV

The average Gabrielle Union fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tame Impala, Queen Latifah, Will Smith, with strongest over-indexing on Tame Impala (22.14× the country average).

Demographically, the Gabrielle Union audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gabrielle Union fan in United States is more female, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Tame Impala.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gabrielle Union profile in United States.

Audience size
3.4M
in United States
Gender
69.9%♀
30.1% male
Age
39.7
average years
Country rank
#9159
Person in United States
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gabrielle Union fans

69.9% are female, 30.1% are male, average age 39.7.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Gabrielle Union audience in United States
MetricValue
Female69.9%
Male30.1%
Average age39.7
Estimated audience size3,440,895
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Gabrielle Union audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Gabrielle Union audience comes from United States.

Worldwide audience distribution share by country for Gabrielle Union
CountryShare
United States58.1%
United Kingdom4.6%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gabrielle Union audience in United States is strongest.

Fig. 05

Top regions by affinity

Gabrielle Union fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.58×
02Mississippi~40K1.52×
03Louisiana~60K1.47×
04Maryland~80K1.46×
05Nebraska~20K1.41×
06Alabama~60K1.40×
07North Carolina~100K1.37×
08South Carolina~60K1.28×
09Washington, District of Columbia~10K1.19×
10Texas~300K1.17×
11Florida~200K1.14×
12Delaware~9K1.14×
13Tennessee~70K1.13×
14Arkansas~30K1.12×
15Illinois~100K1.10×
16Virginia~80K1.08×
17New York~200K1.06×
18Oklahoma~40K1.06×
19Michigan~80K1.05×
20Missouri~50K1.05×
21Ohio~100K1.04×
22Indiana~60K1.03×
23Nevada~30K1.02×
24New Mexico~20K1.00×
25New Jersey~80K0.98×
26Arizona~60K0.98×
27Kentucky~40K0.97×
28California~300K0.96×
29Pennsylvania~100K0.96×
30Connecticut~30K0.94×
31Kansas~20K0.92×
32Hawaii~10K0.90×
33Colorado~40K0.86×
34Wisconsin~40K0.86×
35Iowa~20K0.86×
36Minnesota~40K0.85×
37Massachusetts~50K0.83×
38Rhode Island~8K0.83×
39Washington~50K0.82×
40Alaska~5K0.81×
41North Dakota~5K0.80×
42Idaho~10K0.79×
43West Virginia~10K0.79×
44Oregon~30K0.77×
45South Dakota~5K0.77×
46Utah~20K0.73×
47Montana~6K0.72×
48New Hampshire~8K0.70×
49Maine~8K0.70×
50Vermont~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Gabrielle Union, United States
0.67×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gabrielle Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gabrielle Union audience
#·InterestCategoryAffinity×
01Tame ImpalaMusic & Radio22.14×
02Sneaky PeteMovies & TV21.43×
03Paula PattonMovies & TV21.15×
04Terrence HowardMovies & TV20.28×
05Forest WhitakerMovies & TV19.38×
06Queen LatifahMusic & Radio17.85×
07Regina KingMovies & TV16.19×
08Maya RudolphMovies & TV16.15×
09Taraji P. HensonMovies & TV15.04×
10Kerry WashingtonMovies & TV13.98×
11Tracee Ellis RossMovies & TV13.75×
12Angela BassettMovies & TV13.60×
13Halle BerryMovies & TV10.79×
14Denzel WashingtonMovies & TV10.17×
15Morgan FreemanMovies & TV9.56×
16Will SmithMovies & TV9.53×
17Salma HayekMovies & TV9.45×
18ZendayaMovies & TV7.83×
19Madea's Class ReunionMovies & TV4.84×
20Contemporary R&BMusic & Radio3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gabrielle Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gabrielle Union audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.54×
Community OrientationOPEN1.43×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gabrielle Union audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Healthy LifestyleBALANCE1.11×
PatriotismCONSERVATISM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gabrielle Union have in United States?

Gabrielle Union has an estimated audience of 3,440,895 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gabrielle Union fans?

69.9% of Gabrielle Union fans are female, 30.1% are male, with an average age of 39.7 years.

03

Which brands do Gabrielle Union fans like most?

Gabrielle Union fans show strongest brand affinity for Tame Impala (22.14×), Queen Latifah (17.85×), and Will Smith (9.53×) over the country average.

04

Where do Gabrielle Union fans live in United States?

Gabrielle Union fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gabrielle Union fans also like?

Beyond Gabrielle Union itself, the audience over-indexes on Queen Latifah (17.85×), Will Smith (9.53×), Regina King (16.19×), and Maya Rudolph (16.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gabrielle Union audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gabrielle Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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