Rascasse Audience Intelligence

Contemporary R&B Audience in United States

A data profile of the people who buy, follow and care about Contemporary R&B in United States — modelled from more than twelve digital signal sources. Contemporary R&B has an estimated audience of 60,239,736 people in United States.

#12among Musical genre in United States#214among Topic in United States#21in Music & Radio

The average Contemporary R&B fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary R&B profile in United States.

Audience size
60.2M
in United States
Gender
58.6%♀
41.4% male
Age
35.9
average years
Country rank
#291
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary R&B fans

58.6% are female, 41.4% are male, average age 35.9.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Contemporary R&B audience in United States
MetricValue
Female58.6%
Male41.4%
Average age35.9
Estimated audience size60,239,736
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Contemporary R&B audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Contemporary R&B audience comes from United States.

Worldwide audience distribution share by country for Contemporary R&B
CountryShare
United States32.8%
United Kingdom5.0%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary R&B audience in United States is strongest.

Fig. 05

Top regions by affinity

Contemporary R&B fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2.5M1.32×
02Washington, District of Columbia~200K1.21×
03Maryland~1M1.18×
04Mississippi~600K1.15×
05Vermont~100K1.15×
06Alaska~100K1.14×
07North Dakota~100K1.14×
08Louisiana~900K1.13×
09South Dakota~200K1.11×
10North Carolina~2M1.07×
11Delaware~200K1.07×
12South Carolina~900K1.04×
13Montana~200K1.04×
14Alabama~900K1.03×
15Rhode Island~200K1.03×
16West Virginia~300K1.02×
17Hawaii~300K1.01×
18Virginia~1.5M0.99×
19Maine~200K0.99×
20Texas~5M0.98×
21New Hampshire~200K0.98×
22California~6.5M0.97×
23New Jersey~1.5M0.97×
24Oklahoma~600K0.97×
25Arkansas~500K0.96×
26Idaho~300K0.96×
27Tennessee~1M0.95×
28Nevada~600K0.95×
29New Mexico~300K0.95×
30New York~3M0.94×
31Nebraska~300K0.94×
32Kansas~400K0.93×
33Michigan~1.5M0.92×
34Kentucky~700K0.92×
35Connecticut~600K0.92×
36Missouri~900K0.91×
37Florida~3.5M0.90×
38Illinois~2M0.90×
39Indiana~1M0.90×
40Iowa~400K0.90×
41Wisconsin~800K0.88×
42Oregon~600K0.88×
43Utah~500K0.88×
44Ohio~1.5M0.87×
45Massachusetts~1M0.87×
46Minnesota~700K0.86×
47Pennsylvania~1.5M0.84×
48Arizona~1M0.84×
49Washington~1M0.84×
50Colorado~800K0.82×
Fig. 06

Affinity by region

Affinity by region — Contemporary R&B, United States
0.82×1.00×1.32×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary R&B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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