Rascasse Audience Intelligence

Kerry Washington Audience in United States

A data profile of the people who buy, follow and care about Kerry Washington in United States — modelled from more than twelve digital signal sources. Kerry Washington has an estimated audience of 4,160,284 people in United States.

#326among Actor Actress or TV Star in United States#955among Person in United States#855in Movies & TV

The average Kerry Washington fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Denzel Washington, Michael B. Jordan, Will Smith, with strongest over-indexing on Denzel Washington (12.64× the country average).

Demographically, the Kerry Washington audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kerry Washington fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Denzel Washington.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kerry Washington profile in United States.

Audience size
4.2M
in United States
Gender
65.4%♀
34.6% male
Age
42.9
average years
Country rank
#7792
Person in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kerry Washington fans

65.4% are female, 34.6% are male, average age 42.9.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Kerry Washington audience in United States
MetricValue
Female65.4%
Male34.6%
Average age42.9
Estimated audience size4,160,284
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Kerry Washington audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Kerry Washington audience comes from United States.

Worldwide audience distribution share by country for Kerry Washington
CountryShare
United States52.3%
United Kingdom6.4%
France3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kerry Washington audience in United States is strongest.

Fig. 05

Top regions by affinity

Kerry Washington fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.59×
02Maryland~100K1.49×
03Washington, District of Columbia~20K1.49×
04Louisiana~70K1.33×
05North Carolina~200K1.31×
06Mississippi~40K1.31×
07Delaware~10K1.26×
08South Carolina~70K1.22×
09Virginia~100K1.21×
10New Jersey~100K1.17×
11New York~300K1.15×
12Alabama~60K1.15×
13Illinois~100K1.10×
14Tennessee~90K1.10×
15Connecticut~40K1.10×
16Florida~300K1.07×
17Missouri~70K1.07×
18Arkansas~30K1.07×
19Pennsylvania~100K1.06×
20Michigan~100K1.06×
21Massachusetts~80K1.05×
22Texas~300K1.03×
23Ohio~100K1.03×
24Indiana~70K0.98×
25Rhode Island~10K0.98×
26California~400K0.97×
27Minnesota~50K0.95×
28Oklahoma~40K0.95×
29Wisconsin~50K0.93×
30Washington~70K0.92×
31Kentucky~50K0.91×
32Nevada~30K0.90×
33Kansas~30K0.90×
34New Hampshire~10K0.88×
35Arizona~70K0.87×
36New Mexico~20K0.86×
37Iowa~30K0.85×
38Maine~10K0.85×
39Vermont~6K0.85×
40Oregon~40K0.84×
41Nebraska~20K0.84×
42Colorado~50K0.83×
43Hawaii~10K0.81×
44North Dakota~6K0.79×
45Montana~8K0.76×
46Utah~30K0.75×
47West Virginia~10K0.74×
48Idaho~10K0.73×
49South Dakota~6K0.71×
50Alaska~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Kerry Washington, United States
0.69×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kerry Washington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kerry Washington audience
#·InterestCategoryAffinity×
01Sneaky PeteMovies & TV19.74×
02Paula PattonMovies & TV19.48×
03Delroy LindoMovies & TV18.90×
04Forest WhitakerMovies & TV17.85×
05Keith DavidMovies & TV15.70×
06Queen LatifahMusic & Radio15.52×
07Gabrielle UnionMovies & TV15.02×
08Maya RudolphMovies & TV14.99×
09Regina KingMovies & TV14.91×
10Angela BassettMovies & TV14.62×
11Jordan PeeleMovies & TV14.60×
12Taraji P. HensonMovies & TV13.85×
13Tessa ThompsonMovies & TV13.04×
14Denzel WashingtonMovies & TV12.64×
15Eva LongoriaMovies & TV12.36×
16Michael B. JordanMovies & TV10.34×
17Salma HayekMovies & TV9.33×
18Will SmithMovies & TV9.22×
19ZendayaMovies & TV7.59×
20Contemporary R&BMusic & Radio3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kerry Washington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kerry Washington audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Price SensitivityPREMIUM1.48×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kerry Washington audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Healthy LifestyleBALANCE1.09×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kerry Washington have in United States?

Kerry Washington has an estimated audience of 4,160,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kerry Washington fans?

65.4% of Kerry Washington fans are female, 34.6% are male, with an average age of 42.9 years.

03

Which brands do Kerry Washington fans like most?

Kerry Washington fans show strongest brand affinity for Denzel Washington (12.64×), Michael B. Jordan (10.34×), and Will Smith (9.22×) over the country average.

04

Where do Kerry Washington fans live in United States?

Kerry Washington fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kerry Washington fans also like?

Beyond Kerry Washington itself, the audience over-indexes on Michael B. Jordan (10.34×), Will Smith (9.22×), Delroy Lindo (18.9×), and Queen Latifah (15.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kerry Washington audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kerry Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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