Kerry Washington Audience in United States

Kerry Washington logo

Kerry Washington has an estimated audience of 3,925,729 people in United States. 65.4% are female, 34.6% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Michael B. Jordan, Denzel Washington, Delroy Lindo, Forest Whitaker.

The average Kerry Washington fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Michael B. Jordan, Denzel Washington, with strongest over-indexing on Euphoria (4.71× the country average). Demographically, the Kerry Washington audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kerry Washington fans

Demographic split for Kerry Washington audience in United States
MetricValue
Female65.4%
Male34.6%
Average age42.9
Estimated audience size3,925,729

Audience persona

The typical Kerry Washington fan in United States is more female, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Kerry Washington in United States
RegionReachAffinity
California452,5071.05×
Texas375,9111.11×
Florida289,6941.09×
New York262,2421.2×
Georgia206,7441.71×
North Carolina161,9741.37×
Illinois151,0061.15×
Pennsylvania142,5331.08×
Ohio128,1381.06×
Virginia122,4971.28×
New Jersey118,3661.19×
Michigan111,6151.09×
Maryland103,7781.54×
Tennessee88,5461.12×
South Carolina76,2191.29×
Massachusetts76,1360.98×
Indiana73,1641.02×
Washington72,1480.92×
Louisiana70,4071.39×
Missouri68,8631.09×
Arizona68,2470.85×
Alabama62,5591.14×
Wisconsin56,7690.96×
Colorado52,6600.85×
Minnesota50,8330.9×
Kentucky45,0870.92×
Oklahoma43,1550.99×
Mississippi42,8331.32×
Connecticut41,6531.06×
Oregon37,5510.83×
Arkansas35,4621.1×
Nevada35,4210.93×
Kansas28,4070.92×
Iowa27,4370.85×
Utah23,8660.68×
Washington, District of Columbia18,0391.53×
New Mexico16,0870.82×
Nebraska15,6560.8×
Delaware14,1011.3×
Idaho13,4040.68×
Hawaii13,0930.78×
New Hampshire13,0130.84×
West Virginia12,1980.67×
Rhode Island11,5730.93×
Maine11,2700.8×
Montana7,2120.66×
North Dakota5,7260.71×
South Dakota5,5880.62×
Vermont5,2200.76×
Alaska4,5810.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kerry Washington audience
BrandAffinityCategory
Euphoria4.71×Movies & TV
Michael B. Jordan10.34×Movies & TV
Denzel Washington12.64×Movies & TV
Delroy Lindo18.9×Movies & TV
Forest Whitaker17.85×Movies & TV
Salma Hayek9.33×Movies & TV
Angela Bassett14.62×Movies & TV
Queen Latifah15.52×Music & Radio
Taraji P. Henson13.85×Movies & TV
Jordan Peele14.6×Movies & TV
Maya Rudolph14.99×Movies & TV
Paula Patton19.48×Movies & TV
Diddy6.29×Music & Radio
Eva Longoria12.36×Movies & TV
Terrence Howard18.68×Movies & TV
Keith David15.7×Movies & TV
Pedro Pascal6.46×Movies & TV
Regina King14.91×Movies & TV
Halle Berry9.32×Movies & TV
Contemporary R&B3.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kerry Washington audience
TraitClusterScore
Luxury OrientationPREMIUM2.28
Risk AppetiteTHRILL1.91
Design AffinityPREMIUM1.46
ExtroversionTHRILL1.22
Healthy LifestyleBALANCE1.21
CreativityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Kerry Washington
CountryShare
United States51.7%
United Kingdom6.5%
France4.0%

See Kerry Washington audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kerry Washington have in United States?

Kerry Washington has an estimated audience of 3,925,729 people in United States, concentrated in California and Texas.

What is the gender split and age of Kerry Washington fans?

65.4% of Kerry Washington fans are female, 34.6% are male, with an average age of 42.9 years.

Which brands do Kerry Washington fans like most?

Kerry Washington fans show strongest brand affinity for Euphoria (4.71×), Michael B. Jordan (10.34×), and Denzel Washington (12.64×) over the country average.

Where do Kerry Washington fans live in United States?

Kerry Washington fans in United States are most concentrated in California (reach 452,507), Texas (reach 375,911), and Florida (reach 289,694). These three regions account for the largest share of the active audience.

What other brands do Kerry Washington fans also like?

Beyond Kerry Washington itself, the audience over-indexes on Michael B. Jordan (10.34×), Denzel Washington (12.64×), Delroy Lindo (18.9×), and Forest Whitaker (17.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kerry Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.