A data profile of the people who buy, follow and care about Kerry Washington in United Kingdom — modelled from more than twelve digital signal sources. Kerry Washington has an estimated audience of 512,474 people in United Kingdom.
The average Kerry Washington fan in United Kingdom is 40.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Elisabeth Moss, Uma Thurman, Chicago Med, with strongest over-indexing on Elisabeth Moss (135.14× the country average).
Demographically, the Kerry Washington audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Kerry Washington fan in United Kingdom is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Elisabeth Moss.
The key figures that characterise the Kerry Washington profile in United Kingdom.
72.3% are female, 27.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 40.0 |
| Estimated audience size | 512,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Kerry Washington audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 52.4% |
| United Kingdom | 6.5% |
| France | 3.7% |
Where the Kerry Washington audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~30K | 1.47× | |
| 02 | Yorkshire and the Humber | ~50K | 1.29× | |
| 03 | Scotland | ~50K | 1.13× | |
| 04 | North East | ~20K | 1.13× | |
| 05 | Northern Ireland | ~20K | 1.06× | |
| 06 | South East | ~70K | 1.03× | |
| 07 | Wales | ~30K | 0.96× | |
| 08 | South West | ~40K | 0.88× | |
| 09 | East of England | ~40K | 0.86× | |
| 10 | East Midlands | ~30K | 0.86× | |
| 11 | England | ~400K | 0.84× | |
| 12 | North West | ~30K | 0.54× |
The strongest cross-interests of the Kerry Washington audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louie (TV series) | Movies & TV | 242.78× | ||
| 02 | The Catch (TV series) | Movies & TV | 204.75× | ||
| 03 | Chicago Med | Movies & TV | 154.19× | ||
| 04 | Matthew Morrison | Movies & TV | 145.59× | ||
| 05 | Elisabeth Moss | Movies & TV | 135.14× | ||
| 06 | Taraji P. Henson | Movies & TV | 126.45× | ||
| 07 | Gabrielle Union | Movies & TV | 126.39× | ||
| 08 | Lil Duval | Movies & TV | 108.43× | ||
| 09 | Inventing Anna | Movies & TV | 103.53× | ||
| 10 | Evan Rachel Wood | Movies & TV | 97.71× | ||
| 11 | Zoë Kravitz | Movies & TV | 90.71× | ||
| 12 | Sara Ramirez | Movies & TV | 88.32× | ||
| 13 | Michael Fassbender | Movies & TV | 80.69× | ||
| 14 | Alicia Vikander | Movies & TV | 69.24× | ||
| 15 | Daisy Ridley | Movies & TV | 67.04× | ||
| 16 | Uma Thurman | Movies & TV | 66.91× | ||
| 17 | Christopher Plummer | Movies & TV | 56.53× | ||
| 18 | Obsessed (2009 film) | Movies & TV | 53.73× | ||
| 19 | Glenn Close | Movies & TV | 51.30× | ||
| 20 | The Pitt | Movies & TV | 22.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.25× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.82× |
Kerry Washington has an estimated audience of 512,474 people in United Kingdom, concentrated in England and South East.
72.3% of Kerry Washington fans are female, 27.7% are male, with an average age of 40.0 years.
Kerry Washington fans show strongest brand affinity for Elisabeth Moss (135.14×), Uma Thurman (66.91×), and Chicago Med (154.19×) over the country average.
Kerry Washington fans in United Kingdom are most concentrated in England (reach ~400K), South East (reach ~70K), and Yorkshire and the Humber (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Kerry Washington itself, the audience over-indexes on Uma Thurman (66.91×), Chicago Med (154.19×), Taraji P. Henson (126.45×), and The Catch (TV series) (204.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Kerry Washington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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