A data profile of the people who buy, follow and care about The Pitt in United Kingdom — modelled from more than twelve digital signal sources. The Pitt has an estimated audience of 3,616,546 people in United Kingdom.
The Pitt has an estimated audience of 3,616,546 people in United Kingdom. 75.5% are female, 24.5% are male, average age 40.9. Top brand affinities: Kerry Washington, Wikipedia, Beetlejuice, Rachel Weisz, Politics.
Top brand affinities include Kerry Washington, Wikipedia, Beetlejuice, with strongest over-indexing on Kerry Washington (22.15× the country average).
Demographically, the The Pitt audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical The Pitt fan in United Kingdom is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Kerry Washington.
The key figures that characterise the The Pitt profile in United Kingdom.
75.5% are female, 24.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 40.9 |
| Estimated audience size | 3,616,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide The Pitt audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.7% |
| United Kingdom | 8.4% |
| Canada | 7.0% |
The strongest cross-interests of the The Pitt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kerry Washington | Movies & TV | 22.15× | ||
| 02 | Kelsey Grammer | Movies & TV | 7.75× | ||
| 03 | Rachel Weisz | Movies & TV | 6.38× | ||
| 04 | Anna Faris | Movies & TV | 5.92× | ||
| 05 | Law & Order: Special Victims Unit | Movies & TV | 5.08× | ||
| 06 | Air India | Travel & Leisure | 4.10× | ||
| 07 | Grey's Anatomy | Movies & TV | 3.60× | ||
| 08 | Beetlejuice | Movies & TV | 3.22× | ||
| 09 | Wikipedia | Internet & Social Media | 2.86× | ||
| 10 | Political science | Business & Career | 2.86× | ||
| 11 | Henry Cavill | Movies & TV | 2.67× | ||
| 12 | Sketch comedy | Movies & TV | 2.43× | ||
| 13 | Internet Movie Database | Movies & TV | 2.39× | ||
| 14 | True Detective | Movies & TV | 2.13× | ||
| 15 | Stranger Things | Movies & TV | 2.02× | ||
| 16 | Satire | Literature | 1.80× | ||
| 17 | Philanthropy | Arts & Culture | 1.73× | ||
| 18 | Politics | Politics & Society | 1.57× | ||
| 19 | Genetics | Kids & Family | 1.57× | ||
| 20 | Refrigerator | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| DIY Mentality | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.92× | |
| Sustainability | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Pitt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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