A data profile of the people who buy, follow and care about Law & Order: Special Victims Unit in United Kingdom — modelled from more than twelve digital signal sources. Law & Order: Special Victims Unit has an estimated audience of 1,072,897 people in United Kingdom.
The average Law & Order: Special Victims Unit fan in United Kingdom is 48.3 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, North West, South East.
Top brand affinities include Blue Bloods, The Rookie, Dick Wolf, with strongest over-indexing on Blue Bloods (113.72× the country average).
Demographically, the Law & Order: Special Victims Unit audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Law & Order: Special Victims Unit fan in United Kingdom is more female, around 48.3 years old, with strong Community Orientation tendencies and a notable affinity for Blue Bloods.
The key figures that characterise the Law & Order: Special Victims Unit profile in United Kingdom.
58.4% are female, 41.6% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 48.3 |
| Estimated audience size | 1,072,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide Law & Order: Special Victims Unit audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 8.3% |
| France | 5.1% |
Where the Law & Order: Special Victims Unit audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~100K | 1.77× | |
| 02 | Northern Ireland | ~40K | 1.65× | |
| 03 | Wales | ~70K | 1.58× | |
| 04 | North West | ~90K | 1.03× | |
| 05 | East Midlands | ~60K | 0.96× | |
| 06 | North East | ~30K | 0.89× | |
| 07 | South West | ~50K | 0.79× | |
| 08 | East of England | ~60K | 0.77× | |
| 09 | South East | ~80K | 0.72× | |
| 10 | Yorkshire and the Humber | ~40K | 0.65× | |
| 11 | Greater London | ~60K | 0.60× | |
| 12 | West Midlands | ~20K | 0.57× |
The strongest cross-interests of the Law & Order: Special Victims Unit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blue Bloods | Movies & TV | 113.72× | ||
| 02 | Dick Wolf | Movies & TV | 103.90× | ||
| 03 | Christopher Meloni | Movies & TV | 78.59× | ||
| 04 | The Silence of the Lambs (film) | Movies & TV | 66.79× | ||
| 05 | ER (TV series) | Movies & TV | 47.06× | ||
| 06 | Gone Girl (film) | Movies & TV | 40.29× | ||
| 07 | NCIS (franchise) | Movies & TV | 31.76× | ||
| 08 | Broadchurch | Movies & TV | 31.40× | ||
| 09 | Criminal Minds | Movies & TV | 28.24× | ||
| 10 | The Rookie | Movies & TV | 26.76× | ||
| 11 | NCIS: Los Angeles | Movies & TV | 23.82× | ||
| 12 | Midsomer Murders | Movies & TV | 22.96× | ||
| 13 | The Mentalist | Movies & TV | 20.00× | ||
| 14 | Mark Harmon | Movies & TV | 18.27× | ||
| 15 | Luther (TV series) | Movies & TV | 17.25× | ||
| 16 | Castle (TV series) | Movies & TV | 15.54× | ||
| 17 | True Detective | Movies & TV | 12.49× | ||
| 18 | Sharon Osbourne | Movies & TV | 6.79× | ||
| 19 | Mail Online | News | 5.08× | ||
| 20 | Woman | Kids & Family | 2.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.86× | |
| Career Orientation | POWER | 1.69× | |
| Spirituality | BALANCE | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.81× |
Law & Order: Special Victims Unit has an estimated audience of 1,072,897 people in United Kingdom, concentrated in Scotland and North West.
58.4% of Law & Order: Special Victims Unit fans are female, 41.6% are male, with an average age of 48.3 years.
Law & Order: Special Victims Unit fans show strongest brand affinity for Blue Bloods (113.72×), The Rookie (26.76×), and Dick Wolf (103.9×) over the country average.
Law & Order: Special Victims Unit fans in United Kingdom are most concentrated in Scotland (reach ~100K), North West (reach ~90K), and South East (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Law & Order: Special Victims Unit itself, the audience over-indexes on The Rookie (26.76×), Dick Wolf (103.9×), Broadchurch (31.4×), and Christopher Meloni (78.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Law & Order: Special Victims Unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.