Law & Order: Special Victims Unit Audience in United States
Law & Order: Special Victims Unit has an estimated audience of 2,975,525 people in United States. 65.3% are female, 34.7% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Mariska Hargitay, Blue Bloods, The Rookie, Law & Order, Class reunion.
The average Law & Order: Special Victims Unit fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mariska Hargitay, Blue Bloods, The Rookie, with strongest over-indexing on Mariska Hargitay (17.36× the country average). Demographically, the Law & Order: Special Victims Unit audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Law & Order: Special Victims Unit fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.1 |
| Estimated audience size | 2,975,525 |
Audience persona
The typical Law & Order: Special Victims Unit fan in United States is more female, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Mariska Hargitay.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 442,039 | 0.82× |
| Texas | 432,015 | 1.03× |
| New York | 352,042 | 1.29× |
| Florida | 295,707 | 0.89× |
| Pennsylvania | 208,439 | 1.26× |
| Ohio | 176,053 | 1.17× |
| Illinois | 175,570 | 1.08× |
| Georgia | 174,068 | 1.15× |
| North Carolina | 172,211 | 1.17× |
| Michigan | 147,186 | 1.15× |
| New Jersey | 143,306 | 1.15× |
| Virginia | 121,937 | 1.02× |
| Tennessee | 114,268 | 1.16× |
| Indiana | 101,591 | 1.14× |
| Massachusetts | 99,190 | 1.03× |
| Maryland | 96,034 | 1.14× |
| South Carolina | 90,142 | 1.22× |
| Louisiana | 87,541 | 1.39× |
| Arizona | 86,979 | 0.87× |
| Missouri | 86,558 | 1.1× |
| Alabama | 78,687 | 1.15× |
| Kentucky | 77,145 | 1.26× |
| Washington | 76,467 | 0.78× |
| Wisconsin | 76,199 | 1.03× |
| Minnesota | 64,698 | 0.92× |
| Oklahoma | 58,203 | 1.07× |
| Colorado | 56,562 | 0.73× |
| Mississippi | 55,601 | 1.38× |
| Connecticut | 53,780 | 1.1× |
| Oregon | 47,210 | 0.84× |
| Arkansas | 45,187 | 1.12× |
| Nevada | 41,713 | 0.88× |
| Iowa | 40,739 | 1.01× |
| Kansas | 36,893 | 0.96× |
| Utah | 28,216 | 0.64× |
| West Virginia | 27,652 | 1.21× |
| Nebraska | 23,062 | 0.94× |
| New Mexico | 20,177 | 0.82× |
| Idaho | 19,173 | 0.78× |
| Maine | 17,546 | 1× |
| Rhode Island | 16,742 | 1.07× |
| New Hampshire | 16,494 | 0.86× |
| Hawaii | 14,538 | 0.69× |
| Delaware | 14,462 | 1.07× |
| Washington, District of Columbia | 12,454 | 0.85× |
| Montana | 10,351 | 0.76× |
| North Dakota | 8,703 | 0.87× |
| South Dakota | 8,642 | 0.76× |
| Alaska | 7,619 | 0.73× |
| Vermont | 6,463 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mariska Hargitay | 17.36× | Movies & TV |
| Blue Bloods | 16.12× | Movies & TV |
| The Rookie | 7.8× | Movies & TV |
| Law & Order | 18.39× | Movies & TV |
| Class reunion | 23.38× | Kids & Family |
| NBC | 2.41× | Movies & TV |
| Christopher Meloni | 18.51× | Movies & TV |
| Friendship | 2.49× | Kids & Family |
| Criminal Minds | 7.39× | Movies & TV |
| Rock music | 1.85× | Music & Radio |
| Fox News Channel | 1.81× | Movies & TV |
| Diane Keaton | 3.74× | Movies & TV |
| Panda Express | 2.86× | Food & Beverages |
| Nature | 1.83× | Home & Garden |
| Friends | 1.93× | Movies & TV |
| NCIS (franchise) | 7.92× | Movies & TV |
| Scooby-Doo | 3.04× | Movies & TV |
| Comedy movies | 1.68× | Movies & TV |
| Pop music | 1.75× | Music & Radio |
| Dollar General | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Community Orientation | OPEN | 1.28 |
| Family Orientation | CONSERVATISM | 1.18 |
| Tradition | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.13 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 6.9% |
| China | 4.6% |
See Law & Order: Special Victims Unit audiences in other countries
- Law & Order: Special Victims Unit — Germany
- Law & Order: Special Victims Unit — United Kingdom
- Law & Order: Special Victims Unit — France
- Law & Order: Special Victims Unit — Italy
- Law & Order: Special Victims Unit — Spain
- Law & Order: Special Victims Unit — Brazil
- Law & Order: Special Victims Unit — Japan
- Law & Order: Special Victims Unit — South Korea
- Law & Order: Special Victims Unit — India
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Frequently asked questions
How many fans does Law & Order: Special Victims Unit have in United States?
Law & Order: Special Victims Unit has an estimated audience of 2,975,525 people in United States, concentrated in California and Texas.
What is the gender split and age of Law & Order: Special Victims Unit fans?
65.3% of Law & Order: Special Victims Unit fans are female, 34.7% are male, with an average age of 43.1 years.
Which brands do Law & Order: Special Victims Unit fans like most?
Law & Order: Special Victims Unit fans show strongest brand affinity for Mariska Hargitay (17.36×), Blue Bloods (16.12×), and The Rookie (7.8×) over the country average.
Where do Law & Order: Special Victims Unit fans live in United States?
Law & Order: Special Victims Unit fans in United States are most concentrated in California (reach 442,039), Texas (reach 432,015), and New York (reach 352,042). These three regions account for the largest share of the active audience.
What other brands do Law & Order: Special Victims Unit fans also like?
Beyond Law & Order: Special Victims Unit itself, the audience over-indexes on Blue Bloods (16.12×), The Rookie (7.8×), Law & Order (18.39×), and Class reunion (23.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Law & Order: Special Victims Unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.