Rascasse Audience Intelligence

Law & Order: Special Victims Unit Audience in United States

A data profile of the people who buy, follow and care about Law & Order: Special Victims Unit in United States — modelled from more than twelve digital signal sources. Law & Order: Special Victims Unit has an estimated audience of 5,003,947 people in United States.

#95among TV series in United States#203among Movie / TV Show / Series in United States#673in Movies & TV

The average Law & Order: Special Victims Unit fan in United States is 43.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Mariska Hargitay, Blue Bloods, Law & Order, with strongest over-indexing on Mariska Hargitay (17.36× the country average).

Demographically, the Law & Order: Special Victims Unit audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Law & Order: Special Victims Unit fan in United States is more female, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Mariska Hargitay.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Law & Order: Special Victims Unit profile in United States.

Audience size
5M
in United States
Gender
65.3%♀
34.7% male
Age
43.1
average years
Country rank
#6701
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Law & Order: Special Victims Unit viewers

65.3% are female, 34.7% are male, average age 43.1.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Law & Order: Special Victims Unit audience in United States
MetricValue
Female65.3%
Male34.7%
Average age43.1
Estimated audience size5,003,947
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Law & Order: Special Victims Unit audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Law & Order: Special Victims Unit audience comes from United States.

Worldwide audience distribution share by country for Law & Order: Special Victims Unit
CountryShare
United States38.6%
United Kingdom8.3%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Law & Order: Special Victims Unit audience in United States is strongest.

Fig. 05

Top regions by affinity

Law & Order: Special Victims Unit fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.54×
02West Virginia~30K1.52×
03Louisiana~70K1.37×
04Indiana~100K1.32×
05Kentucky~60K1.25×
06Pennsylvania~200K1.24×
07Alabama~70K1.23×
08New York~300K1.22×
09South Carolina~80K1.22×
10Arkansas~40K1.18×
11Ohio~100K1.15×
12Tennessee~100K1.15×
13Maryland~80K1.15×
14Delaware~10K1.14×
15Michigan~100K1.11×
16Georgia~100K1.09×
17North Carolina~100K1.08×
18Connecticut~40K1.08×
19Maine~20K1.08×
20Oklahoma~50K1.07×
21New Jersey~100K1.06×
22Missouri~70K1.03×
23Rhode Island~10K1.01×
24Massachusetts~80K1.00×
25Illinois~100K0.99×
26Virginia~100K0.99×
27Iowa~30K0.98×
28Texas~300K0.96×
29Wisconsin~60K0.95×
30North Dakota~8K0.94×
31Minnesota~60K0.93×
32Kansas~30K0.90×
33Florida~200K0.89×
34New Hampshire~10K0.89×
35Nebraska~20K0.88×
36Montana~10K0.87×
37South Dakota~8K0.86×
38Alaska~8K0.86×
39Vermont~6K0.84×
40Arizona~70K0.83×
41New Mexico~20K0.83×
42Nevada~30K0.82×
43Oregon~40K0.80×
44Washington, District of Columbia~10K0.78×
45Washington~60K0.77×
46Idaho~20K0.77×
47California~300K0.74×
48Colorado~50K0.69×
49Hawaii~10K0.68×
50Utah~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Law & Order: Special Victims Unit, United States
0.61×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law & Order: Special Victims Unit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law & Order: Special Victims Unit audience
#·InterestCategoryAffinity×
01Class reunionKids & Family23.38×
02Christopher MeloniMovies & TV18.51×
03Law & OrderMovies & TV18.39×
04Mariska HargitayMovies & TV17.36×
05Blue BloodsMovies & TV16.12×
06Dick WolfMovies & TV15.05×
07NCIS (franchise)Movies & TV7.92×
08The RookieMovies & TV7.80×
09Criminal MindsMovies & TV7.39×
10Dick Van DykeMovies & TV4.19×
11Diane KeatonMovies & TV3.74×
12Scooby-DooMovies & TV3.04×
13Panda ExpressFood & Beverages2.86×
14FriendshipKids & Family2.49×
15Mitch McConnellPolitics & Society2.43×
16NBCMovies & TV2.41×
17Rock musicMusic & Radio1.85×
18NatureHome & Garden1.83×
19Pop musicMusic & Radio1.75×
20Comedy moviesMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law & Order: Special Victims Unit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Law & Order: Special Victims Unit audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Family OrientationCONSERVATISM1.52×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Law & Order: Special Victims Unit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.42×
Design AffinityPREMIUM0.63×
Early Adopter MentalityPOWER0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Law & Order: Special Victims Unit have in United States?

Law & Order: Special Victims Unit has an estimated audience of 5,003,947 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Law & Order: Special Victims Unit viewers?

65.3% of Law & Order: Special Victims Unit fans are female, 34.7% are male, with an average age of 43.1 years.

03

Which brands do Law & Order: Special Victims Unit fans like most?

Law & Order: Special Victims Unit fans show strongest brand affinity for Mariska Hargitay (17.36×), Blue Bloods (16.12×), and Law & Order (18.39×) over the country average.

04

Where do Law & Order: Special Victims Unit fans live in United States?

Law & Order: Special Victims Unit fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Law & Order: Special Victims Unit fans also like?

Beyond Law & Order: Special Victims Unit itself, the audience over-indexes on Blue Bloods (16.12×), Law & Order (18.39×), Dick Van Dyke (4.19×), and Class reunion (23.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Law & Order: Special Victims Unit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Law & Order: Special Victims Unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →