Law & Order: Special Victims Unit Audience in Germany
Law & Order: Special Victims Unit has an estimated audience of 309,871 people in Germany. 64.7% are female, 35.3% are male, average age 44.4. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Murder Mysteries, Blue Bloods, The Rookie, Law & Order, Criminal Minds.
The average Law & Order: Special Victims Unit fan in Germany is 44.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Murder Mysteries, Blue Bloods, The Rookie, with strongest over-indexing on Murder Mysteries (210.67× the country average). Demographically, the Law & Order: Special Victims Unit audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Law & Order: Special Victims Unit fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 44.4 |
| Estimated audience size | 309,871 |
Audience persona
The typical Law & Order: Special Victims Unit fan in Germany is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Murder Mysteries.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 68,294 | 0.9× |
| Nordrhein-Westfalen | 63,178 | 0.61× |
| Niedersachsen | 55,696 | 1.21× |
| Baden-Württemberg | 54,188 | 0.84× |
| Hessen | 36,360 | 1.01× |
| Berlin | 24,042 | 1.13× |
| Schleswig-Holstein | 18,809 | 1.1× |
| Sachsen-Anhalt | 15,611 | 1.27× |
| Rheinland-Pfalz | 15,197 | 0.64× |
| Sachsen | 13,266 | 0.57× |
| Thüringen | 12,627 | 1.05× |
| Hamburg | 10,370 | 0.97× |
| Brandenburg | 9,878 | 0.67× |
| Mecklenburg-Vorpommern | 9,208 | 1.02× |
| Bremen | 7,488 | 1.85× |
| Saarland | 6,839 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Murder Mysteries | 210.67× | Movies & TV |
| Blue Bloods | 65.27× | Movies & TV |
| The Rookie | 16.34× | Movies & TV |
| Law & Order | 48.61× | Movies & TV |
| Criminal Minds | 21.43× | Movies & TV |
| Ice-T | 33.48× | Music & Radio |
| CSI: Miami | 21.31× | Movies & TV |
| NCIS (franchise) | 25× | Movies & TV |
| Forensic science | 20× | Business & Career |
| True Detective | 7.57× | Movies & TV |
| Snapped | 20× | Movies & TV |
| Florian Silbereisen | 6.01× | Music & Radio |
| Storm of Love | 6.1× | Movies & TV |
| Roland Kaiser | 5.17× | Music & Radio |
| Criminology | 17.46× | Politics & Society |
| NCIS: Los Angeles | 24.26× | Movies & TV |
| Litter box | 5.5× | Pets & Animals |
| In aller Freundschaft | 5.83× | Movies & TV |
| Thomas Gottschalk | 4.39× | Movies & TV |
| Schlager music | 3.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.63 |
| Community Orientation | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.21 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 6.9% |
| China | 4.6% |
See Law & Order: Special Victims Unit audiences in other countries
- Law & Order: Special Victims Unit — United States
- Law & Order: Special Victims Unit — United Kingdom
- Law & Order: Special Victims Unit — France
- Law & Order: Special Victims Unit — Italy
- Law & Order: Special Victims Unit — Spain
- Law & Order: Special Victims Unit — Brazil
- Law & Order: Special Victims Unit — Japan
- Law & Order: Special Victims Unit — South Korea
- Law & Order: Special Victims Unit — India
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Law & Order: Special Victims Unit have in Germany?
Law & Order: Special Victims Unit has an estimated audience of 309,871 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Law & Order: Special Victims Unit fans?
64.7% of Law & Order: Special Victims Unit fans are female, 35.3% are male, with an average age of 44.4 years.
Which brands do Law & Order: Special Victims Unit fans like most?
Law & Order: Special Victims Unit fans show strongest brand affinity for Murder Mysteries (210.67×), Blue Bloods (65.27×), and The Rookie (16.34×) over the country average.
Where do Law & Order: Special Victims Unit fans live in Germany?
Law & Order: Special Victims Unit fans in Germany are most concentrated in Bayern (reach 68,294), Nordrhein-Westfalen (reach 63,178), and Niedersachsen (reach 55,696). These three regions account for the largest share of the active audience.
What other brands do Law & Order: Special Victims Unit fans also like?
Beyond Law & Order: Special Victims Unit itself, the audience over-indexes on Blue Bloods (65.27×), The Rookie (16.34×), Law & Order (48.61×), and Criminal Minds (21.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Law & Order: Special Victims Unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.