Rascasse Audience Intelligence

Law & Order: Special Victims Unit Audience in Germany

A data profile of the people who buy, follow and care about Law & Order: Special Victims Unit in Germany — modelled from more than twelve digital signal sources. Law & Order: Special Victims Unit has an estimated audience of 499,791 people in Germany.

#213among TV series in Germany#625among Movie / TV Show / Series in Germany#1832in Movies & TV

The average Law & Order: Special Victims Unit fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Murder Mysteries, Blue Bloods, The Rookie, with strongest over-indexing on Murder Mysteries (210.67× the country average).

Demographically, the Law & Order: Special Victims Unit audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Law & Order: Special Victims Unit fan in Germany is more female, around 44.4 years old, with strong Pet Ownership tendencies and a notable affinity for Murder Mysteries.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Law & Order: Special Victims Unit profile in Germany.

Audience size
500K
in Germany
Gender
64.7%♀
35.3% male
Age
44.4
average years
Country rank
#11756
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Law & Order: Special Victims Unit viewers

64.7% are female, 35.3% are male, average age 44.4.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Law & Order: Special Victims Unit audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age44.4
Estimated audience size499,791
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Law & Order: Special Victims Unit audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3926%
40-4934%
50+22%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Law & Order: Special Victims Unit audience comes from Germany.

Worldwide audience distribution share by country for Law & Order: Special Victims Unit
CountryShare
United States38.6%
United Kingdom8.3%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Law & Order: Special Victims Unit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Law & Order: Special Victims Unit fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.31×
02Sachsen-Anhalt~10K1.27×
03Niedersachsen~50K1.20×
04Schleswig-Holstein~20K1.15×
05Saarland~6K1.15×
06Berlin~20K1.12×
07Mecklenburg-Vorpommern~9K1.11×
08Thüringen~10K1.08×
09Hamburg~9K0.98×
10Hessen~30K0.94×
11Bayern~60K0.88×
12Baden-Württemberg~50K0.87×
13Rheinland-Pfalz~20K0.75×
14Brandenburg~10K0.74×
15Nordrhein-Westfalen~60K0.69×
16Sachsen~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Law & Order: Special Victims Unit, Germany
0.67×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Law & Order: Special Victims Unit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Law & Order: Special Victims Unit audience
#·InterestCategoryAffinity×
01Murder MysteriesMovies & TV210.67×
02Dick WolfMovies & TV79.19×
03Blue BloodsMovies & TV65.27×
04Law & OrderMovies & TV48.61×
05Ice-TMusic & Radio33.48×
06NCIS (franchise)Movies & TV25.00×
07NCIS: Los AngelesMovies & TV24.26×
08Criminal MindsMovies & TV21.43×
09CSI: MiamiMovies & TV21.31×
10SnappedMovies & TV20.00×
11Forensic scienceBusiness & Career20.00×
12CriminologyPolitics & Society17.46×
13The RookieMovies & TV16.34×
14True DetectiveMovies & TV7.57×
15Storm of LoveMovies & TV6.10×
16Alles was zähltMovies & TV6.06×
17Florian SilbereisenMusic & Radio6.01×
18In aller FreundschaftMovies & TV5.83×
19Litter boxPets & Animals5.50×
20Roland KaiserMusic & Radio5.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Law & Order: Special Victims Unit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Law & Order: Special Victims Unit audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.73×
Family OrientationCONSERVATISM1.58×
Healthy LifestyleBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Law & Order: Special Victims Unit audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.43×
Luxury OrientationPREMIUM0.52×
Risk AppetiteTHRILL0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Law & Order: Special Victims Unit have in Germany?

Law & Order: Special Victims Unit has an estimated audience of 499,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Law & Order: Special Victims Unit viewers?

64.7% of Law & Order: Special Victims Unit fans are female, 35.3% are male, with an average age of 44.4 years.

03

Which brands do Law & Order: Special Victims Unit fans like most?

Law & Order: Special Victims Unit fans show strongest brand affinity for Murder Mysteries (210.67×), Blue Bloods (65.27×), and The Rookie (16.34×) over the country average.

04

Where do Law & Order: Special Victims Unit fans live in Germany?

Law & Order: Special Victims Unit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Law & Order: Special Victims Unit fans also like?

Beyond Law & Order: Special Victims Unit itself, the audience over-indexes on Blue Bloods (65.27×), The Rookie (16.34×), Law & Order (48.61×), and Criminal Minds (21.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Law & Order: Special Victims Unit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Law & Order: Special Victims Unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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