Snapped Audience in Germany
Snapped has an estimated audience of 363,701 people in Germany. 54.9% are female, 45.1% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Zoo, Wes Anderson, Til Schweiger, Ruby O. Fee, Code Black.
The average Snapped fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Zoo, Wes Anderson, Til Schweiger, with strongest over-indexing on The Zoo (241.32× the country average). Demographically, the Snapped audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Snapped fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.1 |
| Estimated audience size | 363,701 |
Audience persona
The typical Snapped fan in Germany is balanced, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Zoo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,603 | 1.18× |
| Bayern | 133,705 | 1.24× |
| Baden-Württemberg | 90,236 | 0.99× |
| Hessen | 79,810 | 1.57× |
| Niedersachsen | 72,404 | 1.11× |
| Rheinland-Pfalz | 33,744 | 1.01× |
| Berlin | 27,125 | 0.91× |
| Sachsen | 25,841 | 0.79× |
| Schleswig-Holstein | 22,560 | 0.94× |
| Brandenburg | 17,029 | 0.82× |
| Thüringen | 13,665 | 0.8× |
| Hamburg | 13,099 | 0.87× |
| Sachsen-Anhalt | 12,660 | 0.73× |
| Saarland | 10,085 | 1.23× |
| Mecklenburg-Vorpommern | 9,092 | 0.71× |
| Bremen | 6,377 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Zoo | 241.32× | Movies & TV |
| Wes Anderson | 56.5× | Movies & TV |
| Til Schweiger | 33.27× | Movies & TV |
| Ruby O. Fee | 22.66× | Movies & TV |
| Code Black | 108.61× | Movies & TV |
| Olivia Wilde | 26.52× | Movies & TV |
| TK Maxx | 6.11× | Shopping |
| American Hustle | 51.61× | Movies & TV |
| A Fistful of Dollars | 43.97× | Movies & TV |
| Peacemaker | 6.83× | Movies & TV |
| Emma Schweiger | 20× | Movies & TV |
| Deadly Women | 132.04× | Movies & TV |
| Criminal procedure | 52.2× | Politics & Society |
| Da Tweekaz | 54.31× | Music & Radio |
| Ran-D | 56.88× | Music & Radio |
| The Five-Year Engagement | 69.03× | Movies & TV |
| Parenthood (film) | 26.06× | Movies & TV |
| The Rookie | 6.52× | Movies & TV |
| Cinema of Germany | 32.81× | Movies & TV |
| Revenge (TV series) | 20.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.76 |
| Need for Security | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.5 |
| Individualism | JOY | 1.43 |
| Design Affinity | PREMIUM | 1.4 |
| Urban Lifestyle | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 12.1% |
| France | 11.1% |
See Snapped audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Snapped have in Germany?
Snapped has an estimated audience of 363,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snapped fans?
54.9% of Snapped fans are female, 45.1% are male, with an average age of 37.1 years.
Which brands do Snapped fans like most?
Snapped fans show strongest brand affinity for The Zoo (241.32×), Wes Anderson (56.5×), and Til Schweiger (33.27×) over the country average.
Where do Snapped fans live in Germany?
Snapped fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,603), Bayern (reach 133,705), and Baden-Württemberg (reach 90,236). These three regions account for the largest share of the active audience.
What other brands do Snapped fans also like?
Beyond Snapped itself, the audience over-indexes on Wes Anderson (56.5×), Til Schweiger (33.27×), Ruby O. Fee (22.66×), and Code Black (108.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snapped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.