Rascasse Audience Intelligence

Snapped Audience in Germany

A data profile of the people who buy, follow and care about Snapped in Germany — modelled from more than twelve digital signal sources. Snapped has an estimated audience of 718,237 people in Germany.

#146among TV series in Germany#385among Movie / TV Show / Series in Germany#1194in Movies & TV

The average Snapped fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Zoo, Wes Anderson, Til Schweiger, with strongest over-indexing on The Zoo (241.32× the country average).

Demographically, the Snapped audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snapped fan in Germany is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for The Zoo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snapped profile in Germany.

Audience size
718K
in Germany
Gender
54.9%♀
45.1% male
Age
37.1
average years
Country rank
#8663
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snapped viewers

54.9% are female, 45.1% are male, average age 37.1.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Snapped audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age37.1
Estimated audience size718,237
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Snapped audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Snapped audience comes from Germany.

Worldwide audience distribution share by country for Snapped
CountryShare
United States20.5%
India12.6%
France11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snapped audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snapped fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.40×
02Saarland~10K1.34×
03Bayern~100K1.25×
04Bremen~7K1.20×
05Nordrhein-Westfalen~200K1.19×
06Niedersachsen~80K1.15×
07Baden-Württemberg~100K1.04×
08Rheinland-Pfalz~30K0.98×
09Schleswig-Holstein~20K0.96×
10Berlin~30K0.87×
11Hamburg~10K0.87×
12Brandenburg~20K0.81×
13Thüringen~10K0.79×
14Mecklenburg-Vorpommern~10K0.75×
15Sachsen~20K0.74×
16Sachsen-Anhalt~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Snapped, Germany
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snapped audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snapped audience
#·InterestCategoryAffinity×
01The ZooMovies & TV241.32×
02Deadly WomenMovies & TV132.04×
03Code BlackMovies & TV108.61×
04The Five-Year EngagementMovies & TV69.03×
05Ran-DMusic & Radio56.88×
06Wes AndersonMovies & TV56.50×
07Da TweekazMusic & Radio54.31×
08Criminal procedurePolitics & Society52.20×
09American HustleMovies & TV51.61×
10A Fistful of DollarsMovies & TV43.97×
11Til SchweigerMovies & TV33.27×
12Olivia WildeMovies & TV26.52×
13Ruby O. FeeMovies & TV22.66×
14Matthias SchweighöferMovies & TV22.66×
15Paula HartmannMusic & Radio22.66×
16Revenge (TV series)Movies & TV20.92×
17TKMSBusiness & Career19.03×
18Grown Ups (film)Movies & TV18.74×
19PeacemakerMovies & TV6.83×
20TK MaxxShopping6.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snapped audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snapped audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Pet OwnershipJOY1.61×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snapped audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Price SensitivityPREMIUM0.72×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snapped have in Germany?

Snapped has an estimated audience of 718,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Snapped viewers?

54.9% of Snapped fans are female, 45.1% are male, with an average age of 37.1 years.

03

Which brands do Snapped fans like most?

Snapped fans show strongest brand affinity for The Zoo (241.32×), Wes Anderson (56.5×), and Til Schweiger (33.27×) over the country average.

04

Where do Snapped fans live in Germany?

Snapped fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Snapped fans also like?

Beyond Snapped itself, the audience over-indexes on Wes Anderson (56.5×), Til Schweiger (33.27×), Code Black (108.61×), and Ruby O. Fee (22.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Snapped audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snapped. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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