Rascasse Audience Intelligence

Matthias Schweighöfer Audience in Germany

A data profile of the people who buy, follow and care about Matthias Schweighöfer in Germany — modelled from more than twelve digital signal sources. Matthias Schweighöfer has an estimated audience of 1,530,983 people in Germany.

The average Matthias Schweighöfer fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paula Hartmann, Amason, Ruby O. Fee, with strongest over-indexing on Paula Hartmann (20.69× the country average).

Demographically, the Matthias Schweighöfer audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Creativity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Matthias Schweighöfer fan in Germany is more female, around 33.7 years old, with strong Creativity tendencies and a notable affinity for Paula Hartmann.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Matthias Schweighöfer profile in Germany.

Audience size
1.5M
in Germany
Gender
77.7%♀
22.3% male
Age
33.7
average years
Country rank
#4310
Person in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthias Schweighöfer fans

77.7% are female, 22.3% are male, average age 33.7.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Matthias Schweighöfer audience in Germany
MetricValue
Female77.7%
Male22.3%
Average age33.7
Estimated audience size1,530,983
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Matthias Schweighöfer audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Matthias Schweighöfer audience comes from Germany.

Worldwide audience distribution share by country for Matthias Schweighöfer
CountryShare
Germany47.3%
United States7.7%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthias Schweighöfer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Matthias Schweighöfer fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.25×
02Sachsen~90K1.17×
03Brandenburg~50K1.16×
04Mecklenburg-Vorpommern~30K1.16×
05Sachsen-Anhalt~40K1.08×
06Schleswig-Holstein~60K1.04×
07Thüringen~40K1.04×
08Hamburg~40K1.02×
09Niedersachsen~200K1.01×
10Bayern~200K0.96×
11Nordrhein-Westfalen~300K0.95×
12Baden-Württemberg~200K0.93×
13Hessen~100K0.92×
14Bremen~10K0.87×
15Saarland~20K0.82×
16Rheinland-Pfalz~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Matthias Schweighöfer, Germany
0.67×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthias Schweighöfer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthias Schweighöfer audience
#·InterestCategoryAffinity×
01Paula HartmannMusic & Radio20.69×
02Emma SchweigerMovies & TV10.19×
03Florian David FitzMovies & TV9.57×
04Ruby O. FeeMovies & TV8.65×
05Karoline HerfurthMovies & TV5.77×
06Wincent WeissMusic & Radio4.23×
07Collien Ulmen-FernandesMovies & TV3.86×
08Gil OfarimMusic & Radio3.55×
09Gute Zeiten, schlechte ZeitenMovies & TV3.50×
10Sarah ConnorMusic & Radio3.47×
11Christian UlmenMovies & TV2.87×
12WednesdayMusic & Radio2.86×
13Let's Dance (German TV series)Movies & TV2.69×
14Manuel NeuerSports2.67×
15DeichmannShopping2.01×
16Harry PotterMovies & TV1.98×
17Müller (company)Food & Beverages1.86×
18H&MShopping1.82×
19AmasonMusic & Radio1.70×
20IKEAHome & Garden1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthias Schweighöfer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthias Schweighöfer audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.35×
SustainabilityBALANCE1.29×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthias Schweighöfer audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.52×
PatriotismCONSERVATISM0.72×
Career OrientationPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthias Schweighöfer have in Germany?

Matthias Schweighöfer has an estimated audience of 1,530,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Matthias Schweighöfer fans?

77.7% of Matthias Schweighöfer fans are female, 22.3% are male, with an average age of 33.7 years.

03

Which brands do Matthias Schweighöfer fans like most?

Matthias Schweighöfer fans show strongest brand affinity for Paula Hartmann (20.69×), Amason (1.7×), and Ruby O. Fee (8.65×) over the country average.

04

Where do Matthias Schweighöfer fans live in Germany?

Matthias Schweighöfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Matthias Schweighöfer fans also like?

Beyond Matthias Schweighöfer itself, the audience over-indexes on Amason (1.7×), Ruby O. Fee (8.65×), Collien Ulmen-Fernandes (3.86×), and Gute Zeiten, schlechte Zeiten (3.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Matthias Schweighöfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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