A data profile of the people who buy, follow and care about Matthias Schweighöfer in Germany — modelled from more than twelve digital signal sources. Matthias Schweighöfer has an estimated audience of 1,530,983 people in Germany.
The average Matthias Schweighöfer fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Paula Hartmann, Amason, Ruby O. Fee, with strongest over-indexing on Paula Hartmann (20.69× the country average).
Demographically, the Matthias Schweighöfer audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Creativity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Matthias Schweighöfer fan in Germany is more female, around 33.7 years old, with strong Creativity tendencies and a notable affinity for Paula Hartmann.
The key figures that characterise the Matthias Schweighöfer profile in Germany.
77.7% are female, 22.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 33.7 |
| Estimated audience size | 1,530,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Matthias Schweighöfer audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 47.3% |
| United States | 7.7% |
| Brazil | 5.3% |
Where the Matthias Schweighöfer audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 1.25× | |
| 02 | Sachsen | ~90K | 1.17× | |
| 03 | Brandenburg | ~50K | 1.16× | |
| 04 | Mecklenburg-Vorpommern | ~30K | 1.16× | |
| 05 | Sachsen-Anhalt | ~40K | 1.08× | |
| 06 | Schleswig-Holstein | ~60K | 1.04× | |
| 07 | Thüringen | ~40K | 1.04× | |
| 08 | Hamburg | ~40K | 1.02× | |
| 09 | Niedersachsen | ~200K | 1.01× | |
| 10 | Bayern | ~200K | 0.96× | |
| 11 | Nordrhein-Westfalen | ~300K | 0.95× | |
| 12 | Baden-Württemberg | ~200K | 0.93× | |
| 13 | Hessen | ~100K | 0.92× | |
| 14 | Bremen | ~10K | 0.87× | |
| 15 | Saarland | ~20K | 0.82× | |
| 16 | Rheinland-Pfalz | ~50K | 0.67× |
The strongest cross-interests of the Matthias Schweighöfer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paula Hartmann | Music & Radio | 20.69× | ||
| 02 | Emma Schweiger | Movies & TV | 10.19× | ||
| 03 | Florian David Fitz | Movies & TV | 9.57× | ||
| 04 | Ruby O. Fee | Movies & TV | 8.65× | ||
| 05 | Karoline Herfurth | Movies & TV | 5.77× | ||
| 06 | Wincent Weiss | Music & Radio | 4.23× | ||
| 07 | Collien Ulmen-Fernandes | Movies & TV | 3.86× | ||
| 08 | Gil Ofarim | Music & Radio | 3.55× | ||
| 09 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.50× | ||
| 10 | Sarah Connor | Music & Radio | 3.47× | ||
| 11 | Christian Ulmen | Movies & TV | 2.87× | ||
| 12 | Wednesday | Music & Radio | 2.86× | ||
| 13 | Let's Dance (German TV series) | Movies & TV | 2.69× | ||
| 14 | Manuel Neuer | Sports | 2.67× | ||
| 15 | Deichmann | Shopping | 2.01× | ||
| 16 | Harry Potter | Movies & TV | 1.98× | ||
| 17 | Müller (company) | Food & Beverages | 1.86× | ||
| 18 | H&M | Shopping | 1.82× | ||
| 19 | Amason | Music & Radio | 1.70× | ||
| 20 | IKEA | Home & Garden | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.35× | |
| Sustainability | BALANCE | 1.29× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Career Orientation | POWER | 0.76× |
Matthias Schweighöfer has an estimated audience of 1,530,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
77.7% of Matthias Schweighöfer fans are female, 22.3% are male, with an average age of 33.7 years.
Matthias Schweighöfer fans show strongest brand affinity for Paula Hartmann (20.69×), Amason (1.7×), and Ruby O. Fee (8.65×) over the country average.
Matthias Schweighöfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Matthias Schweighöfer itself, the audience over-indexes on Amason (1.7×), Ruby O. Fee (8.65×), Collien Ulmen-Fernandes (3.86×), and Gute Zeiten, schlechte Zeiten (3.5×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Matthias Schweighöfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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