Paula Hartmann Audience in Germany
Paula Hartmann has an estimated audience of 368,446 people in Germany. 71.3% are female, 28.7% are male, average age 25.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Fox (musician), Pop-rap, Finch, No Angels, Deichkind.
The average Paula Hartmann fan in Germany is 25.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Fox (musician), Pop-rap, Finch, with strongest over-indexing on Peter Fox (musician) (61.63× the country average). Demographically, the Paula Hartmann audience skews more female with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soccer
Demographics of Paula Hartmann fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 25.9 |
| Estimated audience size | 368,446 |
Audience persona
The typical Paula Hartmann fan in Germany is more female, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peter Fox (musician).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,460 | 1.05× |
| Bayern | 52,622 | 0.89× |
| Baden-Württemberg | 47,554 | 0.95× |
| Niedersachsen | 40,128 | 1.12× |
| Berlin | 26,775 | 1.63× |
| Hessen | 26,163 | 0.93× |
| Sachsen | 18,234 | 1.01× |
| Hamburg | 14,751 | 1.77× |
| Schleswig-Holstein | 14,021 | 1.06× |
| Rheinland-Pfalz | 13,713 | 0.74× |
| Brandenburg | 10,609 | 0.93× |
| Sachsen-Anhalt | 7,343 | 0.77× |
| Thüringen | 6,787 | 0.72× |
| Mecklenburg-Vorpommern | 5,934 | 0.84× |
| Bremen | 3,409 | 1.08× |
| Saarland | 2,308 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Fox (musician) | 61.63× | Music & Radio |
| Pop-rap | 74.75× | Music & Radio |
| Finch | 8.94× | Music & Radio |
| No Angels | 16.7× | Music & Radio |
| Deichkind | 27.15× | Music & Radio |
| Jimmy Cliff | 34.49× | Music & Radio |
| Sportfreunde Stiller | 24.87× | Music & Radio |
| Alpen (food) | 16.36× | Food & Beverages |
| Beginner (band) | 27.61× | Music & Radio |
| Lukas Podolski | 19.68× | Sports |
| Tom Odell | 19.16× | Music & Radio |
| Borussia Dortmund | 1.95× | Sports |
| Bosse (musician) | 15.16× | Music & Radio |
| Wirtz | 4.28× | Music & Radio |
| Culcha Candela | 18.31× | Music & Radio |
| Foundation | 8.84× | Music & Radio |
| Jan Delay | 12.47× | Music & Radio |
| Wir sind Helden | 20.68× | Music & Radio |
| Seeed | 24.16× | Music & Radio |
| Yvonne Catterfeld | 9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.14 |
| Pet Ownership | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.22 |
| Social Media Usage | JOY | 1.18 |
| Tradition | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.4% |
| Austria | 6.3% |
| Switzerland | 5.7% |
See Paula Hartmann audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Paula Hartmann have in Germany?
Paula Hartmann has an estimated audience of 368,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paula Hartmann fans?
71.3% of Paula Hartmann fans are female, 28.7% are male, with an average age of 25.9 years.
Which brands do Paula Hartmann fans like most?
Paula Hartmann fans show strongest brand affinity for Peter Fox (musician) (61.63×), Pop-rap (74.75×), and Finch (8.94×) over the country average.
Where do Paula Hartmann fans live in Germany?
Paula Hartmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,460), Bayern (reach 52,622), and Baden-Württemberg (reach 47,554). These three regions account for the largest share of the active audience.
What other brands do Paula Hartmann fans also like?
Beyond Paula Hartmann itself, the audience over-indexes on Pop-rap (74.75×), Finch (8.94×), No Angels (16.7×), and Deichkind (27.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paula Hartmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.