Rascasse Audience Intelligence

Paula Hartmann Audience in Germany

A data profile of the people who buy, follow and care about Paula Hartmann in Germany — modelled from more than twelve digital signal sources. Paula Hartmann has an estimated audience of 459,494 people in Germany.

#313among Soccer in Germany#2449among Person in Germany#1454in Music & Radio

The average Paula Hartmann fan in Germany is 28.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peter Fox (musician), Pop-rap, No Angels, with strongest over-indexing on Peter Fox (musician) (61.63× the country average).

Demographically, the Paula Hartmann audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paula Hartmann fan in Germany is more female, around 28.5 years old, with strong Extroversion tendencies and a notable affinity for Peter Fox (musician).

Category: Music & Radio · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paula Hartmann profile in Germany.

Audience size
459K
in Germany
Gender
75.1%♀
24.9% male
Age
28.5
average years
Country rank
#12566
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paula Hartmann fans

75.1% are female, 24.9% are male, average age 28.5.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Paula Hartmann audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age28.5
Estimated audience size459,494
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Paula Hartmann audience in Germany
Age bracketShare%
16-1953%
20-2918%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

85.1%

of the worldwide Paula Hartmann audience comes from Germany.

Worldwide audience distribution share by country for Paula Hartmann
CountryShare
Germany85.1%
Austria5.0%
Switzerland4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paula Hartmann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paula Hartmann fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.71×
02Berlin~30K1.53×
03Niedersachsen~50K1.09×
04Sachsen~20K1.09×
05Bremen~4K1.08×
06Schleswig-Holstein~20K1.07×
07Nordrhein-Westfalen~100K1.03×
08Brandenburg~10K1.00×
09Baden-Württemberg~60K0.92×
10Hessen~30K0.90×
11Mecklenburg-Vorpommern~8K0.90×
12Bayern~60K0.83×
13Sachsen-Anhalt~10K0.82×
14Thüringen~9K0.78×
15Rheinland-Pfalz~20K0.75×
16Saarland~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Paula Hartmann, Germany
0.60×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paula Hartmann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paula Hartmann audience
#·InterestCategoryAffinity×
01Pop-rapMusic & Radio74.75×
02Peter Fox (musician)Music & Radio61.63×
03Jimmy CliffMusic & Radio34.49×
04Beginner (band)Music & Radio27.61×
05DeichkindMusic & Radio27.15×
06Sportfreunde StillerMusic & Radio24.87×
07Wir sind HeldenMusic & Radio20.68×
08Lukas PodolskiSports19.68×
09Tom OdellMusic & Radio19.16×
10Culcha CandelaMusic & Radio18.31×
11Hardcore hip hopMusic & Radio17.50×
12No AngelsMusic & Radio16.70×
13Alpen (food)Food & Beverages16.36×
14Bosse (musician)Music & Radio15.16×
15Wind RoseMusic & Radio11.43×
16FinchMusic & Radio8.94×
17FoundationMusic & Radio8.84×
18Wotan Wilke MöhringMovies & TV8.05×
19UkrainiansMusic & Radio2.43×
20dB’sMusic & Radio2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paula Hartmann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paula Hartmann audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
TraditionCONSERVATISM1.42×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paula Hartmann audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
TravellingTHRILL0.92×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paula Hartmann have in Germany?

Paula Hartmann has an estimated audience of 459,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paula Hartmann fans?

75.1% of Paula Hartmann fans are female, 24.9% are male, with an average age of 28.5 years.

03

Which brands do Paula Hartmann fans like most?

Paula Hartmann fans show strongest brand affinity for Peter Fox (musician) (61.63×), Pop-rap (74.75×), and No Angels (16.7×) over the country average.

04

Where do Paula Hartmann fans live in Germany?

Paula Hartmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Paula Hartmann fans also like?

Beyond Paula Hartmann itself, the audience over-indexes on Pop-rap (74.75×), No Angels (16.7×), Sportfreunde Stiller (24.87×), and Finch (8.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Paula Hartmann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paula Hartmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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