A data profile of the people who buy, follow and care about Deichkind in Germany — modelled from more than twelve digital signal sources. Deichkind has an estimated audience of 370,199 people in Germany.
The average Deichkind fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peter Fox (musician), Finch, Beginner (band), with strongest over-indexing on Peter Fox (musician) (63.35× the country average).
Demographically, the Deichkind audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Deichkind fan in Germany is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peter Fox (musician).
The key figures that characterise the Deichkind profile in Germany.
39.3% are female, 60.7% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 30.2 |
| Estimated audience size | 370,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Deichkind audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.8% |
| Austria | 5.9% |
| Switzerland | 2.1% |
Where the Deichkind audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~30K | 2.29× | |
| 02 | Hamburg | ~10K | 1.53× | |
| 03 | Sachsen | ~20K | 1.25× | |
| 04 | Berlin | ~20K | 1.15× | |
| 05 | Mecklenburg-Vorpommern | ~8K | 1.01× | |
| 06 | Saarland | ~5K | 1.01× | |
| 07 | Bremen | ~3K | 0.98× | |
| 08 | Niedersachsen | ~40K | 0.95× | |
| 09 | Thüringen | ~9K | 0.90× | |
| 10 | Brandenburg | ~10K | 0.89× | |
| 11 | Nordrhein-Westfalen | ~70K | 0.82× | |
| 12 | Sachsen-Anhalt | ~8K | 0.81× | |
| 13 | Baden-Württemberg | ~40K | 0.78× | |
| 14 | Bayern | ~50K | 0.77× | |
| 15 | Hessen | ~20K | 0.76× | |
| 16 | Rheinland-Pfalz | ~10K | 0.61× |
The strongest cross-interests of the Deichkind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beginner (band) | Music & Radio | 65.68× | ||
| 02 | Peter Fox (musician) | Music & Radio | 63.35× | ||
| 03 | Romano | Music & Radio | 50.32× | ||
| 04 | Samy Deluxe | Music & Radio | 45.04× | ||
| 05 | Grossstadtgeflüster | Music & Radio | 44.54× | ||
| 06 | Fettes Brot | Music & Radio | 41.12× | ||
| 07 | Azad (rapper) | Music & Radio | 36.27× | ||
| 08 | Die Fantastischen Vier | Music & Radio | 33.14× | ||
| 09 | Taubertal-Festival | Music & Radio | 25.47× | ||
| 10 | Rocco del Schlacko | Music & Radio | 25.26× | ||
| 11 | Eko Fresh | Music & Radio | 24.02× | ||
| 12 | Max Raabe | Music & Radio | 22.94× | ||
| 13 | David Garrett (musician) | Music & Radio | 20.00× | ||
| 14 | SSIO | Music & Radio | 19.42× | ||
| 15 | Finch | Music & Radio | 18.55× | ||
| 16 | Jan Delay | Music & Radio | 15.95× | ||
| 17 | Beck | Music & Radio | 10.82× | ||
| 18 | Cro (rapper) | Music & Radio | 9.33× | ||
| 19 | Foundation | Music & Radio | 9.00× | ||
| 20 | Ikkimel | Music & Radio | 8.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Patriotism | CONSERVATISM | 1.07× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Spirituality | BALANCE | 0.73× | |
| Travelling | THRILL | 0.73× |
Deichkind has an estimated audience of 370,199 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
39.3% of Deichkind fans are female, 60.7% are male, with an average age of 30.2 years.
Deichkind fans show strongest brand affinity for Peter Fox (musician) (63.35×), Finch (18.55×), and Beginner (band) (65.68×) over the country average.
Deichkind fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Deichkind itself, the audience over-indexes on Finch (18.55×), Beginner (band) (65.68×), Samy Deluxe (45.04×), and Grossstadtgeflüster (44.54×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Deichkind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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