SSIO Audience in Germany

SSIO logo

SSIO has an estimated audience of 916,847 people in Germany. 54.0% are female, 46.0% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Finch, Ufo361, Apache 207, Kontra K, KC Rebell.

The average SSIO fan in Germany is 33.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Finch, Ufo361, Apache 207, with strongest over-indexing on Finch (120.37× the country average). Demographically, the SSIO audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of SSIO fans

Demographic split for SSIO audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age33.6
Estimated audience size916,847

Audience persona

The typical SSIO fan in Germany is balanced, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Finch.

Top regions in Germany

Top regions ranked by reach for SSIO in Germany
RegionReachAffinity
Nordrhein-Westfalen338,4091.69×
Baden-Württemberg144,3751.15×
Bayern144,1400.98×
Niedersachsen96,5041.08×
Hessen91,2791.31×
Rheinland-Pfalz52,4951.14×
Berlin47,9661.17×
Sachsen36,5500.81×
Schleswig-Holstein31,2500.95×
Hamburg30,4101.47×
Brandenburg19,5570.69×
Thüringen15,2040.65×
Mecklenburg-Vorpommern11,1040.63×
Saarland9,1670.81×
Sachsen-Anhalt9,0430.38×
Bremen8,4711.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SSIO audience
BrandAffinityCategory
Finch120.37×Music & Radio
Ufo361162.47×Music & Radio
Apache 20767.91×Music & Radio
Kontra K63.15×Music & Radio
KC Rebell126.69×Music & Radio
Summer Cem120.6×Music & Radio
HoodBlaq149.1×Music & Radio
Olexesh120.6×Music & Radio
Haftbefehl20×Music & Radio
Pashanim50.3×Music & Radio
Emanuel120.36×Music & Radio
Luciano50.78×Music & Radio
Samra49.15×Music & Radio
Lea41.57×Music & Radio
Reezy70.3×Music & Radio
Shirin David20×Beauty & Wellness
Azet49.72×Music & Radio
Lacazette40.44×Music & Radio
Sergio Tacchini78.9×Fashion & Accessoires
KALIM120.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SSIO audience
TraitClusterScore
PatriotismCONSERVATISM1.27
SpiritualityBALANCE1.25
Early Adopter MentalityPOWER1.25
Social Media UsageJOY1.22
Urban LifestyleOPEN1.1
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for SSIO
CountryShare
Germany82.6%
Austria4.8%
Switzerland4.6%

See SSIO audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does SSIO have in Germany?

SSIO has an estimated audience of 916,847 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of SSIO fans?

54.0% of SSIO fans are female, 46.0% are male, with an average age of 33.6 years.

Which brands do SSIO fans like most?

SSIO fans show strongest brand affinity for Finch (120.37×), Ufo361 (162.47×), and Apache 207 (67.91×) over the country average.

Where do SSIO fans live in Germany?

SSIO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 338,409), Baden-Württemberg (reach 144,375), and Bayern (reach 144,140). These three regions account for the largest share of the active audience.

What other brands do SSIO fans also like?

Beyond SSIO itself, the audience over-indexes on Ufo361 (162.47×), Apache 207 (67.91×), Kontra K (63.15×), and KC Rebell (126.69×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for SSIO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.