Luciano Audience in Germany
Luciano has an estimated audience of 448,083 people in Germany. 18.8% are female, 81.2% are male, average age 21.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: N'Golo Kanté, Hard Knocks, Assassin's Creed II, Progressive rock, Mohamed Salah.
The average Luciano fan in Germany is 21.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include N'Golo Kanté, Hard Knocks, Assassin's Creed II, with strongest over-indexing on N'Golo Kanté (35.21× the country average). Demographically, the Luciano audience skews more male with an average age of 21.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Luciano fans
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 21.9 |
| Estimated audience size | 448,083 |
Audience persona
The typical Luciano fan in Germany is more male, around 21.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for N'Golo Kanté.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,738 | 1.31× |
| Bayern | 72,066 | 1× |
| Baden-Württemberg | 66,134 | 1.08× |
| Niedersachsen | 48,755 | 1.12× |
| Hessen | 36,878 | 1.08× |
| Berlin | 33,979 | 1.7× |
| Rheinland-Pfalz | 20,582 | 0.92× |
| Sachsen | 20,307 | 0.92× |
| Hamburg | 13,427 | 1.33× |
| Schleswig-Holstein | 13,297 | 0.83× |
| Brandenburg | 12,969 | 0.93× |
| Sachsen-Anhalt | 7,922 | 0.68× |
| Thüringen | 7,384 | 0.65× |
| Mecklenburg-Vorpommern | 5,359 | 0.63× |
| Saarland | 4,137 | 0.75× |
| Bremen | 4,118 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| N'Golo Kanté | 35.21× | Sports |
| Hard Knocks | 152.74× | Movies & TV |
| Assassin's Creed II | 13.43× | Games |
| Progressive rock | 3.2× | Music & Radio |
| Mohamed Salah | 6.4× | Sports |
| Combat sport | 1.96× | Sports |
| CAC 40 | 2.05× | Business & Career |
| Racing | 1.94× | Cars & Mobility |
| Urban Outfitters | 1.66× | Shopping |
| 3D printing | 2.11× | Technology & Electronics |
| Holíč | 17.77× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 4.33× | Music & Radio |
| Japanese domestic market | 4.12× | Politics & Society |
| Komono, Mie | 13.59× | Travel & Leisure |
| Snow White (Fables) | 1.97× | Literature |
| myDealZ | 2.42× | Shopping |
| Lake Iseo | 4.43× | Travel & Leisure |
| Handmade Gifts | 1.68× | Kids & Family |
| Commercial mortgage | 1.59× | Business & Career |
| Huizen | 4.44× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.26 |
| Social Media Usage | JOY | 1.18 |
| Patriotism | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.13 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.3% |
| United States | 18.8% |
| Brazil | 15.2% |
See Luciano audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Luciano have in Germany?
Luciano has an estimated audience of 448,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luciano fans?
18.8% of Luciano fans are female, 81.2% are male, with an average age of 21.9 years.
Which brands do Luciano fans like most?
Luciano fans show strongest brand affinity for N'Golo Kanté (35.21×), Hard Knocks (152.74×), and Assassin's Creed II (13.43×) over the country average.
Where do Luciano fans live in Germany?
Luciano fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,738), Bayern (reach 72,066), and Baden-Württemberg (reach 66,134). These three regions account for the largest share of the active audience.
What other brands do Luciano fans also like?
Beyond Luciano itself, the audience over-indexes on Hard Knocks (152.74×), Assassin's Creed II (13.43×), Progressive rock (3.2×), and Mohamed Salah (6.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luciano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.