Samra Audience in Germany
A data profile of the people who buy, follow and care about Samra in Germany — modelled from more than twelve digital signal sources. Samra has an estimated audience of 393,878 people in Germany.
The average Samra fan in Germany is 24.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Haftbefehl, Finch, KC Rebell, with strongest over-indexing on Haftbefehl (14.38× the country average).
Demographically, the Samra audience skews more female with an average age of 24.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Samra fan in Germany is more female, around 24.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.
At a glance
The key figures that characterise the Samra profile in Germany.
Search interest · 12-month trend
Demographics of Samra fans
63.3% are female, 36.7% are male, average age 24.2.
Gender split
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 24.2 |
| Estimated audience size | 393,878 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 75% | |
| 20-29 | 9% | |
| 30-39 | 7% | |
| 40-49 | 6% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Samra audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 56.6% |
| India | 9.1% |
| Switzerland | 4.3% |
Geography
Where the Samra audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.85× | |
| 02 | Bremen | ~5K | 1.35× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.16× | |
| 04 | Hamburg | ~10K | 1.15× | |
| 05 | Hessen | ~40K | 1.13× | |
| 06 | Baden-Württemberg | ~60K | 1.06× | |
| 07 | Niedersachsen | ~40K | 1.05× | |
| 08 | Saarland | ~5K | 1.04× | |
| 09 | Brandenburg | ~10K | 1.01× | |
| 10 | Schleswig-Holstein | ~10K | 0.89× | |
| 11 | Bayern | ~60K | 0.83× | |
| 12 | Rheinland-Pfalz | ~20K | 0.83× | |
| 13 | Sachsen-Anhalt | ~9K | 0.78× | |
| 14 | Sachsen | ~10K | 0.67× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.65× | |
| 16 | Thüringen | ~7K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Samra audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KC Rebell | Music & Radio | 39.36× | ||
| 02 | Jamule | Music & Radio | 33.03× | ||
| 03 | Pa Sports | Music & Radio | 26.70× | ||
| 04 | Luciano | Music & Radio | 23.72× | ||
| 05 | Monet192 | Music & Radio | 19.46× | ||
| 06 | SSIO | Music & Radio | 17.95× | ||
| 07 | Bonez MC | Music & Radio | 16.23× | ||
| 08 | Haftbefehl | Music & Radio | 14.38× | ||
| 09 | Apache 207 | Music & Radio | 13.73× | ||
| 10 | Gzuz | Music & Radio | 13.18× | ||
| 11 | Pashanim | Music & Radio | 12.72× | ||
| 12 | Kontra K | Music & Radio | 10.03× | ||
| 13 | Capital Bra | Music & Radio | 9.98× | ||
| 14 | Finch | Music & Radio | 8.39× | ||
| 15 | Shirin David | Beauty & Wellness | 6.70× | ||
| 16 | Ikkimel | Music & Radio | 6.37× | ||
| 17 | Bushido | Music & Radio | 6.13× | ||
| 18 | Deutschrap | Music & Radio | 5.35× | ||
| 19 | FIFA World Cup | Sports | 1.79× | ||
| 20 | Borussia Dortmund | Sports | 1.77× |
Personality of the Samra audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Urban Lifestyle | OPEN | 1.10× | |
| Extroversion | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Pet Ownership | JOY | 0.77× | |
| Tradition | CONSERVATISM | 0.79× |
Frequently asked questions
How many fans does Samra have in Germany?
Samra has an estimated audience of 393,878 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Samra fans?
63.3% of Samra fans are female, 36.7% are male, with an average age of 24.2 years.
Which brands do Samra fans like most?
Samra fans show strongest brand affinity for Haftbefehl (14.38×), Finch (8.39×), and KC Rebell (39.36×) over the country average.
Where do Samra fans live in Germany?
Samra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Samra fans also like?
Beyond Samra itself, the audience over-indexes on Finch (8.39×), KC Rebell (39.36×), SSIO (17.95×), and Luciano (23.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hip hop audiences in Germany
- Finch (4,588,138)
- Haftbefehl (3,813,869)
- Nina Chuba (3,359,108)
- Bad Bunny (2,711,989)
- Ikkimel (2,659,213)
See Samra audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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