Samra Audience in Germany
Samra has an estimated audience of 433,847 people in Germany. 48.7% are female, 51.3% are male, average age 28.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Haftbefehl, Finch, KC Rebell, SSIO, Luciano.
The average Samra fan in Germany is 28.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Haftbefehl, Finch, KC Rebell, with strongest over-indexing on Haftbefehl (14.38× the country average). Demographically, the Samra audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Samra fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 28.5 |
| Estimated audience size | 433,847 |
Audience persona
The typical Samra fan in Germany is balanced, around 28.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Haftbefehl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,940 | 1.2× |
| Baden-Württemberg | 64,885 | 1.1× |
| Bayern | 59,603 | 0.85× |
| Niedersachsen | 43,977 | 1.04× |
| Berlin | 37,734 | 1.95× |
| Hessen | 36,091 | 1.09× |
| Rheinland-Pfalz | 17,743 | 0.82× |
| Sachsen | 14,269 | 0.67× |
| Schleswig-Holstein | 13,836 | 0.89× |
| Brandenburg | 13,497 | 1× |
| Hamburg | 11,597 | 1.18× |
| Sachsen-Anhalt | 8,152 | 0.73× |
| Thüringen | 6,266 | 0.57× |
| Saarland | 5,097 | 0.96× |
| Bremen | 5,072 | 1.37× |
| Mecklenburg-Vorpommern | 4,903 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 14.38× | Music & Radio |
| Finch | 8.39× | Music & Radio |
| KC Rebell | 39.36× | Music & Radio |
| SSIO | 17.95× | Music & Radio |
| Luciano | 23.72× | Music & Radio |
| Apache 207 | 13.73× | Music & Radio |
| Pa Sports | 26.7× | Music & Radio |
| Deutschrap | 5.35× | Music & Radio |
| Borussia Dortmund | 1.77× | Sports |
| Gzuz | 13.18× | Music & Radio |
| Ikkimel | 6.37× | Music & Radio |
| Shirin David | 6.7× | Beauty & Wellness |
| Jamule | 33.03× | Music & Radio |
| Pashanim | 12.72× | Music & Radio |
| Bonez MC | 16.23× | Music & Radio |
| Kontra K | 10.03× | Music & Radio |
| Benno | 12.14× | Music & Radio |
| Nina Chuba | 4.05× | Music & Radio |
| FIFA World Cup | 1.79× | Sports |
| Monet192 | 19.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.42 |
| Luxury Orientation | PREMIUM | 1.24 |
| Social Media Usage | JOY | 1.14 |
| Individualism | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.6% |
| India | 10.7% |
| Austria | 4.1% |
See Samra audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Samra have in Germany?
Samra has an estimated audience of 433,847 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Samra fans?
48.7% of Samra fans are female, 51.3% are male, with an average age of 28.5 years.
Which brands do Samra fans like most?
Samra fans show strongest brand affinity for Haftbefehl (14.38×), Finch (8.39×), and KC Rebell (39.36×) over the country average.
Where do Samra fans live in Germany?
Samra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,940), Baden-Württemberg (reach 64,885), and Bayern (reach 59,603). These three regions account for the largest share of the active audience.
What other brands do Samra fans also like?
Beyond Samra itself, the audience over-indexes on Finch (8.39×), KC Rebell (39.36×), SSIO (17.95×), and Luciano (23.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.