Bonez MC Audience in Germany
Bonez MC has an estimated audience of 330,539 people in Germany. 40.7% are female, 59.3% are male, average age 22.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hard Knocks, N'Golo Kanté, Progressive rock, Home construction, Mohamed Salah.
The average Bonez MC fan in Germany is 22.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hard Knocks, N'Golo Kanté, Progressive rock, with strongest over-indexing on Hard Knocks (81.17× the country average). Demographically, the Bonez MC audience skews more male with an average age of 22.7, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Bonez MC fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 22.7 |
| Estimated audience size | 330,539 |
Audience persona
The typical Bonez MC fan in Germany is more male, around 22.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hard Knocks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,797 | 0.99× |
| Bayern | 50,767 | 0.96× |
| Baden-Württemberg | 46,802 | 1.04× |
| Niedersachsen | 32,833 | 1.02× |
| Hessen | 22,629 | 0.9× |
| Sachsen | 17,066 | 1.05× |
| Rheinland-Pfalz | 15,558 | 0.94× |
| Berlin | 14,391 | 0.97× |
| Schleswig-Holstein | 12,490 | 1.05× |
| Hamburg | 11,208 | 1.5× |
| Brandenburg | 9,837 | 0.96× |
| Sachsen-Anhalt | 9,085 | 1.06× |
| Thüringen | 7,008 | 0.83× |
| Mecklenburg-Vorpommern | 6,230 | 0.99× |
| Saarland | 3,752 | 0.92× |
| Bremen | 2,291 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hard Knocks | 81.17× | Movies & TV |
| N'Golo Kanté | 15.06× | Sports |
| Progressive rock | 3.47× | Music & Radio |
| Home construction | 1.52× | Home & Garden |
| Mohamed Salah | 5.94× | Sports |
| Assassin's Creed II | 9.53× | Games |
| Combat sport | 2.19× | Sports |
| 3D printing | 2.98× | Technology & Electronics |
| CAC 40 | 1.78× | Business & Career |
| Buddy – The Buddy Holly Story | 5.62× | Music & Radio |
| Racing | 2.06× | Cars & Mobility |
| Handmade Gifts | 2.06× | Kids & Family |
| Urban Outfitters | 1.57× | Shopping |
| Fantasy Earth: Zero | 5.67× | Games |
| Stamp collecting | 4.06× | Home & Garden |
| Japanese domestic market | 3.61× | Politics & Society |
| Lake Iseo | 4.1× | Travel & Leisure |
| Magazine (band) | 3.56× | Music & Radio |
| Graham Greene | 3.16× | Literature |
| Komono, Mie | 10.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.2 |
| Early Adopter Mentality | POWER | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Patriotism | CONSERVATISM | 1.07 |
| Individualism | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.8% |
| Austria | 6.4% |
| Switzerland | 4.2% |
See Bonez MC audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Bonez MC have in Germany?
Bonez MC has an estimated audience of 330,539 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bonez MC fans?
40.7% of Bonez MC fans are female, 59.3% are male, with an average age of 22.7 years.
Which brands do Bonez MC fans like most?
Bonez MC fans show strongest brand affinity for Hard Knocks (81.17×), N'Golo Kanté (15.06×), and Progressive rock (3.47×) over the country average.
Where do Bonez MC fans live in Germany?
Bonez MC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,797), Bayern (reach 50,767), and Baden-Württemberg (reach 46,802). These three regions account for the largest share of the active audience.
What other brands do Bonez MC fans also like?
Beyond Bonez MC itself, the audience over-indexes on N'Golo Kanté (15.06×), Progressive rock (3.47×), Home construction (1.52×), and Mohamed Salah (5.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bonez MC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.