Rascasse Audience Intelligence

German hip hop Audience in Germany

A data profile of the people who buy, follow and care about German hip hop in Germany — modelled from more than twelve digital signal sources. German hip hop has an estimated audience of 723,434 people in Germany.

#157among Musical genre in Germany#3802among Topic in Germany#923in Music & Radio

The average German hip hop fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ikkimel, Haftbefehl, Ski Aggu, with strongest over-indexing on Ikkimel (23.28× the country average).

Demographically, the German hip hop audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical German hip hop fan in Germany is more male, around 27.2 years old, with strong Social Media Usage tendencies and a notable affinity for Ikkimel.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German hip hop profile in Germany.

Audience size
723K
in Germany
Gender
31.6%♀
68.4% male
Age
27.2
average years
Country rank
#8620
Topic in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German hip hop fans

31.6% are female, 68.4% are male, average age 27.2.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for German hip hop audience in Germany
MetricValue
Female31.6%
Male68.4%
Average age27.2
Estimated audience size723,434
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the German hip hop audience in Germany
Age bracketShare%
16-1954%
20-2925%
30-3911%
40-496%
50+4%
Fig. 04

Worldwide distribution

64.4%

of the worldwide German hip hop audience comes from Germany.

Worldwide audience distribution share by country for German hip hop
CountryShare
Germany64.4%
United States10.5%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German hip hop audience in Germany is strongest.

Fig. 05

Top regions by affinity

German hip hop fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.17×
02Berlin~40K1.09×
03Bremen~7K1.07×
04Thüringen~20K1.05×
05Nordrhein-Westfalen~200K1.04×
06Niedersachsen~70K1.03×
07Sachsen~40K1.02×
08Hessen~60K1.01×
09Baden-Württemberg~100K1.00×
10Sachsen-Anhalt~20K0.99×
11Saarland~9K0.99×
12Brandenburg~20K0.98×
13Schleswig-Holstein~30K0.97×
14Bayern~100K0.96×
15Rheinland-Pfalz~30K0.92×
16Mecklenburg-Vorpommern~10K0.91×
Fig. 06

Affinity by region

Affinity by region — German hip hop, Germany
0.91×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German hip hop audience
#·InterestCategoryAffinity×
01BerqMusic & Radio24.14×
02T-lowMusic & Radio23.36×
03IkkimelMusic & Radio23.28×
04Ski AgguMusic & Radio23.25×
05PegadorFashion & Accessoires23.04×
06LucianoMusic & Radio22.78×
07MontezMusic & Radio21.03×
08Kolja GoldsteinMusic & Radio21.01×
09HaftbefehlMusic & Radio17.96×
10HE/ROMusic & Radio16.78×
11RAF CamoraMusic & Radio16.60×
12Capital BraMusic & Radio14.16×
13GzuzMusic & Radio13.80×
14TreamMusic & Radio13.47×
15BushidoMusic & Radio13.21×
16Shirin DavidBeauty & Wellness11.06×
17Katja KrasaviceMusic & Radio9.70×
18DeutschrapMusic & Radio6.28×
19Nina ChubaMusic & Radio5.91×
20FinchMusic & Radio5.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German hip hop audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.28×
ExtroversionTHRILL1.24×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German hip hop audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
TraditionCONSERVATISM0.76×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German hip hop have in Germany?

German hip hop has an estimated audience of 723,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of German hip hop fans?

31.6% of German hip hop fans are female, 68.4% are male, with an average age of 27.2 years.

03

Which brands do German hip hop fans like most?

German hip hop fans show strongest brand affinity for Ikkimel (23.28×), Haftbefehl (17.96×), and Ski Aggu (23.25×) over the country average.

04

Where do German hip hop fans live in Germany?

German hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do German hip hop fans also like?

Beyond German hip hop itself, the audience over-indexes on Haftbefehl (17.96×), Ski Aggu (23.25×), Pegador (23.04×), and Bushido (13.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See German hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for German hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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