German hip hop Audience in Germany
German hip hop has an estimated audience of 723,434 people in Germany. 31.6% are female, 68.4% are male, average age 27.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ikkimel, Haftbefehl, Ski Aggu, Pegador, Bushido.
The average German hip hop fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ikkimel, Haftbefehl, Ski Aggu, with strongest over-indexing on Ikkimel (23.28× the country average). Demographically, the German hip hop audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of German hip hop fans
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 27.2 |
| Estimated audience size | 723,434 |
Audience persona
The typical German hip hop fan in Germany is more male, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ikkimel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,168 | 1.1× |
| Bayern | 120,958 | 1.04× |
| Baden-Württemberg | 105,194 | 1.07× |
| Niedersachsen | 76,853 | 1.09× |
| Hessen | 55,464 | 1.01× |
| Berlin | 37,871 | 1.17× |
| Sachsen | 35,260 | 0.99× |
| Rheinland-Pfalz | 31,171 | 0.86× |
| Schleswig-Holstein | 25,969 | 1× |
| Brandenburg | 21,138 | 0.94× |
| Hamburg | 20,282 | 1.24× |
| Thüringen | 20,128 | 1.09× |
| Sachsen-Anhalt | 16,587 | 0.88× |
| Mecklenburg-Vorpommern | 9,378 | 0.68× |
| Saarland | 7,510 | 0.85× |
| Bremen | 6,099 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ikkimel | 23.28× | Music & Radio |
| Haftbefehl | 17.96× | Music & Radio |
| Ski Aggu | 23.25× | Music & Radio |
| Pegador | 23.04× | Fashion & Accessoires |
| Bushido | 13.21× | Music & Radio |
| Shirin David | 11.06× | Beauty & Wellness |
| Luciano | 22.78× | Music & Radio |
| Finch | 5.45× | Music & Radio |
| Tommy Cash | 20.12× | Music & Radio |
| Deutschrap | 6.28× | Music & Radio |
| Montez | 21.03× | Music & Radio |
| Kolja Goldstein | 21.01× | Music & Radio |
| HE/RO | 16.78× | Music & Radio |
| Berq | 24.14× | Music & Radio |
| Katja Krasavice | 9.7× | Music & Radio |
| Nina Chuba | 5.91× | Music & Radio |
| T-low | 23.36× | Music & Radio |
| Pashanim | 15.21× | Music & Radio |
| Xatar | 18.27× | Music & Radio |
| Gzuz | 13.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| Patriotism | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.18 |
| Social Media Usage | JOY | 1.16 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.4% |
| United States | 10.5% |
| Austria | 4.8% |
See German hip hop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does German hip hop have in Germany?
German hip hop has an estimated audience of 723,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of German hip hop fans?
31.6% of German hip hop fans are female, 68.4% are male, with an average age of 27.2 years.
Which brands do German hip hop fans like most?
German hip hop fans show strongest brand affinity for Ikkimel (23.28×), Haftbefehl (17.96×), and Ski Aggu (23.25×) over the country average.
Where do German hip hop fans live in Germany?
German hip hop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,168), Bayern (reach 120,958), and Baden-Württemberg (reach 105,194). These three regions account for the largest share of the active audience.
What other brands do German hip hop fans also like?
Beyond German hip hop itself, the audience over-indexes on Haftbefehl (17.96×), Ski Aggu (23.25×), Pegador (23.04×), and Bushido (13.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for German hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.