A data profile of the people who buy, follow and care about Tream in Germany — modelled from more than twelve digital signal sources. Tream has an estimated audience of 751,410 people in Germany.
The average Tream fan in Germany is 29.7 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Andy Borg, Haftbefehl, Semino Rossi, with strongest over-indexing on Andy Borg (10.82× the country average).
Demographically, the Tream audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tream fan in Germany is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Andy Borg.
The key figures that characterise the Tream profile in Germany.
40.5% are female, 59.5% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 29.7 |
| Estimated audience size | 751,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 19% | |
| 30-39 | 10% | |
| 40-49 | 9% | |
| 50+ | 10% |
of the worldwide Tream audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 46.9% |
| United States | 6.5% |
| United Kingdom | 5.9% |
Where the Tream audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 2.86× | |
| 02 | Baden-Württemberg | ~100K | 1.52× | |
| 03 | Niedersachsen | ~60K | 1.10× | |
| 04 | Hessen | ~40K | 1.03× | |
| 05 | Thüringen | ~10K | 1.02× | |
| 06 | Saarland | ~6K | 0.98× | |
| 07 | Rheinland-Pfalz | ~30K | 0.96× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.89× | |
| 09 | Schleswig-Holstein | ~20K | 0.88× | |
| 10 | Sachsen-Anhalt | ~10K | 0.85× | |
| 11 | Sachsen | ~20K | 0.81× | |
| 12 | Hamburg | ~9K | 0.76× | |
| 13 | Brandenburg | ~10K | 0.72× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.72× | |
| 15 | Bremen | ~3K | 0.64× | |
| 16 | Berlin | ~10K | 0.48× |
The strongest cross-interests of the Tream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | German hip hop | Music & Radio | 13.47× | ||
| 02 | Andy Borg | Music & Radio | 10.82× | ||
| 03 | Bernhard Brink | Music & Radio | 10.82× | ||
| 04 | Kastelruther Spatzen | Music & Radio | 10.05× | ||
| 05 | Semino Rossi | Music & Radio | 9.81× | ||
| 06 | Haftbefehl | Music & Radio | 9.61× | ||
| 07 | Andrea Jürgens | Music & Radio | 9.14× | ||
| 08 | Ikkimel | Music & Radio | 7.57× | ||
| 09 | Emilio Sakraya | Movies & TV | 6.64× | ||
| 10 | Nina Chuba | Music & Radio | 6.33× | ||
| 11 | Ayliva | Music & Radio | 5.41× | ||
| 12 | Sarah Lombardi | Music & Radio | 5.39× | ||
| 13 | Finch | Music & Radio | 4.74× | ||
| 14 | Florian Silbereisen | Music & Radio | 3.31× | ||
| 15 | Roland Kaiser | Music & Radio | 2.87× | ||
| 16 | Schlager music | Music & Radio | 2.71× | ||
| 17 | Lieferando.de | Food & Beverages | 2.51× | ||
| 18 | Transfermarkt | Sports | 2.25× | ||
| 19 | Helene Fischer | Music & Radio | 2.16× | ||
| 20 | SV Werder Bremen | Sports | 2.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.23× | |
| Risk Appetite | THRILL | 1.22× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.76× |
Tream has an estimated audience of 751,410 people in Germany, concentrated in Bayern and Baden-Württemberg.
40.5% of Tream fans are female, 59.5% are male, with an average age of 29.7 years.
Tream fans show strongest brand affinity for Andy Borg (10.82×), Haftbefehl (9.61×), and Semino Rossi (9.81×) over the country average.
Tream fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tream itself, the audience over-indexes on Haftbefehl (9.61×), Semino Rossi (9.81×), Bernhard Brink (10.82×), and Ikkimel (7.57×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Tream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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