A data profile of the people who buy, follow and care about Kastelruther Spatzen in Germany — modelled from more than twelve digital signal sources. Kastelruther Spatzen has an estimated audience of 1,127,019 people in Germany.
The average Kastelruther Spatzen fan in Germany is 53.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Amigos, Andy Borg, Stefan Mross, with strongest over-indexing on Amigos (57.63× the country average).
Demographically, the Kastelruther Spatzen audience skews more female with an average age of 53.1, and over-indexes on personality traits such as Tradition, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kastelruther Spatzen fan in Germany is more female, around 53.1 years old, with strong Tradition tendencies and a notable affinity for Amigos.
The key figures that characterise the Kastelruther Spatzen profile in Germany.
64.6% are female, 35.4% are male, average age 53.1.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 53.1 |
| Estimated audience size | 1,127,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 4% | |
| 30-39 | 8% | |
| 40-49 | 25% | |
| 50+ | 61% |
of the worldwide Kastelruther Spatzen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 66.3% |
| Austria | 18.3% |
| Switzerland | 9.1% |
Where the Kastelruther Spatzen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~80K | 2.53× | |
| 02 | Bayern | ~300K | 1.80× | |
| 03 | Sachsen | ~90K | 1.65× | |
| 04 | Baden-Württemberg | ~200K | 1.47× | |
| 05 | Sachsen-Anhalt | ~40K | 1.41× | |
| 06 | Rheinland-Pfalz | ~60K | 1.05× | |
| 07 | Hessen | ~80K | 0.95× | |
| 08 | Niedersachsen | ~100K | 0.85× | |
| 09 | Brandenburg | ~30K | 0.80× | |
| 10 | Mecklenburg-Vorpommern | ~20K | 0.75× | |
| 11 | Saarland | ~10K | 0.75× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.55× | |
| 13 | Bremen | ~5K | 0.49× | |
| 14 | Schleswig-Holstein | ~20K | 0.46× | |
| 15 | Berlin | ~20K | 0.42× | |
| 16 | Hamburg | ~10K | 0.41× |
The strongest cross-interests of the Kastelruther Spatzen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amigos | Music & Radio | 57.63× | ||
| 02 | Hansi Hinterseer | Music & Radio | 36.31× | ||
| 03 | Volksmusik | Music & Radio | 32.63× | ||
| 04 | Andy Borg | Music & Radio | 30.35× | ||
| 05 | Tom Gaebel | Music & Radio | 30.35× | ||
| 06 | Stefanie Hertel | Music & Radio | 27.38× | ||
| 07 | Claudia Jung | Music & Radio | 22.24× | ||
| 08 | Semino Rossi | Music & Radio | 21.09× | ||
| 09 | Stefan Mross | Music & Radio | 21.02× | ||
| 10 | Bata Illic | Music & Radio | 20.20× | ||
| 11 | Bernhard Brink | Music & Radio | 19.69× | ||
| 12 | Ireen Sheer | Music & Radio | 19.50× | ||
| 13 | DJ Ötzi | Music & Radio | 13.97× | ||
| 14 | Hannelore Elsner | Movies & TV | 13.95× | ||
| 15 | Schlager music | Music & Radio | 10.05× | ||
| 16 | Michelle | Music & Radio | 9.62× | ||
| 17 | Peter Kraus | Movies & TV | 9.12× | ||
| 18 | Freddy Quinn | Music & Radio | 9.12× | ||
| 19 | Florian Silbereisen | Music & Radio | 8.57× | ||
| 20 | Roland Kaiser | Music & Radio | 5.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.13× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Pet Ownership | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Individualism | JOY | 0.64× |
Kastelruther Spatzen has an estimated audience of 1,127,019 people in Germany, concentrated in Bayern and Baden-Württemberg.
64.6% of Kastelruther Spatzen fans are female, 35.4% are male, with an average age of 53.1 years.
Kastelruther Spatzen fans show strongest brand affinity for Amigos (57.63×), Andy Borg (30.35×), and Stefan Mross (21.02×) over the country average.
Kastelruther Spatzen fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Kastelruther Spatzen itself, the audience over-indexes on Andy Borg (30.35×), Stefan Mross (21.02×), Stefanie Hertel (27.38×), and Hansi Hinterseer (36.31×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kastelruther Spatzen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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