Kastelruther Spatzen Audience in Germany
Kastelruther Spatzen has an estimated audience of 1,172,598 people in Germany. 64.6% are female, 35.4% are male, average age 53.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Andy Borg, Amigos, Stefanie Hertel, Stefan Mross, Hansi Hinterseer.
The average Kastelruther Spatzen fan in Germany is 53.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Andy Borg, Amigos, Stefanie Hertel, with strongest over-indexing on Andy Borg (30.35× the country average). Demographically, the Kastelruther Spatzen audience skews more female with an average age of 53.1, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Kastelruther Spatzen fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 53.1 |
| Estimated audience size | 1,172,598 |
Audience persona
The typical Kastelruther Spatzen fan in Germany is more female, around 53.1 years old, with strong Family Orientation tendencies and a notable affinity for Andy Borg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 359,950 | 1.91× |
| Baden-Württemberg | 246,966 | 1.54× |
| Nordrhein-Westfalen | 142,412 | 0.56× |
| Niedersachsen | 96,570 | 0.85× |
| Sachsen | 92,052 | 1.6× |
| Hessen | 85,998 | 0.96× |
| Thüringen | 72,749 | 2.43× |
| Rheinland-Pfalz | 63,749 | 1.09× |
| Sachsen-Anhalt | 42,548 | 1.4× |
| Brandenburg | 26,962 | 0.74× |
| Berlin | 22,693 | 0.43× |
| Schleswig-Holstein | 17,634 | 0.42× |
| Mecklenburg-Vorpommern | 16,167 | 0.72× |
| Saarland | 10,080 | 0.7× |
| Hamburg | 9,612 | 0.36× |
| Bremen | 2,834 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Andy Borg | 30.35× | Music & Radio |
| Amigos | 57.63× | Music & Radio |
| Stefanie Hertel | 27.38× | Music & Radio |
| Stefan Mross | 21.02× | Music & Radio |
| Hansi Hinterseer | 36.31× | Music & Radio |
| Semino Rossi | 21.09× | Music & Radio |
| Schlager music | 10.05× | Music & Radio |
| Michelle | 9.62× | Music & Radio |
| Claudia Jung | 22.24× | Music & Radio |
| Florian Silbereisen | 8.57× | Music & Radio |
| Bernhard Brink | 19.69× | Music & Radio |
| Tom Gaebel | 30.35× | Music & Radio |
| Volksmusik | 32.63× | Music & Radio |
| Ireen Sheer | 19.5× | Music & Radio |
| Bata Illic | 20.2× | Music & Radio |
| Freddy Quinn | 9.12× | Music & Radio |
| DJ Ötzi | 13.97× | Music & Radio |
| Peter Kraus | 9.12× | Movies & TV |
| Roland Kaiser | 5.62× | Music & Radio |
| Beatrice Egli | 7.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.22 |
| Community Orientation | OPEN | 1.2 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Tradition | CONSERVATISM | 1.13 |
| Pet Ownership | JOY | 1.11 |
| Convenience Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.3% |
| Austria | 17.9% |
| Switzerland | 8.8% |
See Kastelruther Spatzen audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Kastelruther Spatzen have in Germany?
Kastelruther Spatzen has an estimated audience of 1,172,598 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Kastelruther Spatzen fans?
64.6% of Kastelruther Spatzen fans are female, 35.4% are male, with an average age of 53.1 years.
Which brands do Kastelruther Spatzen fans like most?
Kastelruther Spatzen fans show strongest brand affinity for Andy Borg (30.35×), Amigos (57.63×), and Stefanie Hertel (27.38×) over the country average.
Where do Kastelruther Spatzen fans live in Germany?
Kastelruther Spatzen fans in Germany are most concentrated in Bayern (reach 359,950), Baden-Württemberg (reach 246,966), and Nordrhein-Westfalen (reach 142,412). These three regions account for the largest share of the active audience.
What other brands do Kastelruther Spatzen fans also like?
Beyond Kastelruther Spatzen itself, the audience over-indexes on Amigos (57.63×), Stefanie Hertel (27.38×), Stefan Mross (21.02×), and Hansi Hinterseer (36.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kastelruther Spatzen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.