A data profile of the people who buy, follow and care about Hannelore Elsner in Germany — modelled from more than twelve digital signal sources. Hannelore Elsner has an estimated audience of 1,250,056 people in Germany.
The average Hannelore Elsner fan in Germany is 48.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Günther Jauch, Andy Borg, Thomas Gottschalk, with strongest over-indexing on Günther Jauch (173.74× the country average).
Demographically, the Hannelore Elsner audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hannelore Elsner fan in Germany is balanced, around 48.8 years old, with strong Tradition tendencies and a notable affinity for Günther Jauch.
The key figures that characterise the Hannelore Elsner profile in Germany.
52.4% are female, 47.6% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 48.8 |
| Estimated audience size | 1,250,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 6% | |
| 30-39 | 12% | |
| 40-49 | 28% | |
| 50+ | 46% |
of the worldwide Hannelore Elsner audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 85.6% |
| Austria | 7.0% |
| Switzerland | 3.8% |
Where the Hannelore Elsner audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~30K | 1.27× | |
| 02 | Sachsen-Anhalt | ~30K | 1.22× | |
| 03 | Brandenburg | ~40K | 1.16× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.11× | |
| 05 | Rheinland-Pfalz | ~60K | 1.06× | |
| 06 | Bayern | ~200K | 1.05× | |
| 07 | Sachsen | ~50K | 1.05× | |
| 08 | Saarland | ~10K | 1.03× | |
| 09 | Schleswig-Holstein | ~40K | 0.99× | |
| 10 | Niedersachsen | ~100K | 0.98× | |
| 11 | Baden-Württemberg | ~100K | 0.92× | |
| 12 | Nordrhein-Westfalen | ~200K | 0.89× | |
| 13 | Hessen | ~70K | 0.88× | |
| 14 | Berlin | ~40K | 0.86× | |
| 15 | Bremen | ~7K | 0.81× | |
| 16 | Hamburg | ~20K | 0.73× |
The strongest cross-interests of the Hannelore Elsner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Günther Jauch | Movies & TV | 173.74× | ||
| 02 | Andy Borg | Music & Radio | 54.96× | ||
| 03 | Barbara Schöneberger | Movies & TV | 20.65× | ||
| 04 | Thomas Gottschalk | Movies & TV | 18.52× | ||
| 05 | Roland Kaiser | Music & Radio | 14.42× | ||
| 06 | Kastelruther Spatzen | Music & Radio | 13.95× | ||
| 07 | Udo Jürgens | Music & Radio | 13.93× | ||
| 08 | Maite Kelly | Music & Radio | 13.41× | ||
| 09 | ZDF-Fernsehgarten | Movies & TV | 11.70× | ||
| 10 | Semino Rossi | Music & Radio | 10.70× | ||
| 11 | Andrea Berg | Music & Radio | 10.27× | ||
| 12 | Matthias Reim | Music & Radio | 9.79× | ||
| 13 | Jürgen Drews | Music & Radio | 9.79× | ||
| 14 | Michael Patrick Kelly | Music & Radio | 9.14× | ||
| 15 | Beatrice Egli | Music & Radio | 8.39× | ||
| 16 | Florian Silbereisen | Music & Radio | 8.10× | ||
| 17 | Giovanni Zarrella | Music & Radio | 8.07× | ||
| 18 | Peter Maffay | Music & Radio | 7.55× | ||
| 19 | Wolfgang Petry | Music & Radio | 7.19× | ||
| 20 | Helene Fischer | Music & Radio | 4.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.58× | |
| Community Orientation | OPEN | 1.47× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.79× |
Hannelore Elsner has an estimated audience of 1,250,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.4% of Hannelore Elsner fans are female, 47.6% are male, with an average age of 48.8 years.
Hannelore Elsner fans show strongest brand affinity for Günther Jauch (173.74×), Andy Borg (54.96×), and Thomas Gottschalk (18.52×) over the country average.
Hannelore Elsner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hannelore Elsner itself, the audience over-indexes on Andy Borg (54.96×), Thomas Gottschalk (18.52×), Roland Kaiser (14.42×), and Barbara Schöneberger (20.65×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Hannelore Elsner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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