Rascasse Audience Intelligence

Volksmusik Audience in Germany

A data profile of the people who buy, follow and care about Volksmusik in Germany — modelled from more than twelve digital signal sources. Volksmusik has an estimated audience of 410,632 people in Germany.

#208among Musical genre in Germany#5201among Topic in Germany#1624in Music & Radio

The average Volksmusik fan in Germany is 48.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Roland Kaiser, Schlager music, Accordion, with strongest over-indexing on Roland Kaiser (6.23× the country average).

Demographically, the Volksmusik audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volksmusik fan in Germany is more female, around 48.4 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volksmusik profile in Germany.

Audience size
411K
in Germany
Gender
55.3%♀
44.7% male
Age
48.4
average years
Country rank
#13728
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volksmusik fans

55.3% are female, 44.7% are male, average age 48.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Volksmusik audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age48.4
Estimated audience size410,632
Fig. 03

Age distribution

Ø 48.4
average years
Age distribution of the Volksmusik audience in Germany
Age bracketShare%
16-193%
20-2911%
30-3919%
40-4927%
50+41%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Volksmusik audience comes from Germany.

Worldwide audience distribution share by country for Volksmusik
CountryShare
Germany37.6%
Colombia24.4%
Austria14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volksmusik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volksmusik fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.93×
02Thüringen~20K1.89×
03Baden-Württemberg~70K1.32×
04Mecklenburg-Vorpommern~10K1.30×
05Sachsen-Anhalt~10K1.18×
06Brandenburg~10K1.12×
07Sachsen~20K1.01×
08Saarland~5K0.99×
09Niedersachsen~40K0.94×
10Rheinland-Pfalz~20K0.92×
11Bremen~3K0.86×
12Hessen~30K0.82×
13Schleswig-Holstein~10K0.65×
14Nordrhein-Westfalen~60K0.62×
15Berlin~10K0.62×
16Hamburg~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Volksmusik, Germany
0.59×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volksmusik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volksmusik audience
#·InterestCategoryAffinity×
01AccordionMusic & Radio30.40×
02Andrea BergMusic & Radio7.35×
03Matthias ReimMusic & Radio7.15×
04Howard CarpendaleMusic & Radio7.13×
05SloveniaTravel & Leisure6.98×
06Andreas GabalierMusic & Radio6.92×
07Beatrice EgliMusic & Radio6.69×
08Thomas AndersMusic & Radio6.60×
09Wolfgang PetryMusic & Radio6.59×
10Kerstin OttMusic & Radio6.40×
11Roland KaiserMusic & Radio6.23×
12Folk musicMusic & Radio6.04×
13Vanessa MaiMusic & Radio5.32×
14Schlager musicMusic & Radio5.09×
15Florian SilbereisenMusic & Radio4.29×
16MichelleMusic & Radio4.08×
17Thomas GottschalkMovies & TV3.76×
18GMX MailInternet & Social Media3.70×
19Tyrol (state)Travel & Leisure3.24×
20Helene FischerMusic & Radio2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volksmusik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volksmusik audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.29×
SpiritualityBALANCE1.67×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volksmusik audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
ExtroversionTHRILL0.81×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volksmusik have in Germany?

Volksmusik has an estimated audience of 410,632 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Volksmusik fans?

55.3% of Volksmusik fans are female, 44.7% are male, with an average age of 48.4 years.

03

Which brands do Volksmusik fans like most?

Volksmusik fans show strongest brand affinity for Roland Kaiser (6.23×), Schlager music (5.09×), and Accordion (30.4×) over the country average.

04

Where do Volksmusik fans live in Germany?

Volksmusik fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Volksmusik fans also like?

Beyond Volksmusik itself, the audience over-indexes on Schlager music (5.09×), Accordion (30.4×), Beatrice Egli (6.69×), and Andrea Berg (7.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Volksmusik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volksmusik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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