Volksmusik Audience in Germany
Volksmusik has an estimated audience of 410,632 people in Germany. 55.3% are female, 44.7% are male, average age 48.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Roland Kaiser, Schlager music, Accordion, Beatrice Egli, Andrea Berg.
The average Volksmusik fan in Germany is 48.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Roland Kaiser, Schlager music, Accordion, with strongest over-indexing on Roland Kaiser (6.23× the country average). Demographically, the Volksmusik audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Volksmusik fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 48.4 |
| Estimated audience size | 410,632 |
Audience persona
The typical Volksmusik fan in Germany is more female, around 48.4 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 134,560 | 2.04× |
| Baden-Württemberg | 76,667 | 1.37× |
| Nordrhein-Westfalen | 57,619 | 0.64× |
| Niedersachsen | 40,353 | 1.01× |
| Hessen | 26,759 | 0.86× |
| Sachsen | 19,982 | 0.99× |
| Rheinland-Pfalz | 19,145 | 0.93× |
| Thüringen | 18,960 | 1.81× |
| Brandenburg | 15,151 | 1.19× |
| Sachsen-Anhalt | 11,649 | 1.09× |
| Berlin | 11,461 | 0.62× |
| Schleswig-Holstein | 8,506 | 0.58× |
| Mecklenburg-Vorpommern | 7,602 | 0.97× |
| Saarland | 4,969 | 0.99× |
| Hamburg | 4,179 | 0.45× |
| Bremen | 1,612 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roland Kaiser | 6.23× | Music & Radio |
| Schlager music | 5.09× | Music & Radio |
| Accordion | 30.4× | Music & Radio |
| Beatrice Egli | 6.69× | Music & Radio |
| Andrea Berg | 7.35× | Music & Radio |
| Howard Carpendale | 7.13× | Music & Radio |
| Folk music | 6.04× | Music & Radio |
| Matthias Reim | 7.15× | Music & Radio |
| Florian Silbereisen | 4.29× | Music & Radio |
| Thomas Anders | 6.6× | Music & Radio |
| Wolfgang Petry | 6.59× | Music & Radio |
| Slovenia | 6.98× | Travel & Leisure |
| Thomas Gottschalk | 3.76× | Movies & TV |
| Andreas Gabalier | 6.92× | Music & Radio |
| Helene Fischer | 2.94× | Music & Radio |
| Michelle | 4.08× | Music & Radio |
| Tyrol (state) | 3.24× | Travel & Leisure |
| Kerstin Ott | 6.4× | Music & Radio |
| GMX Mail | 3.7× | Internet & Social Media |
| Vanessa Mai | 5.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.6 |
| Community Orientation | OPEN | 1.81 |
| Patriotism | CONSERVATISM | 1.55 |
| Pet Ownership | JOY | 1.45 |
| Family Orientation | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.1% |
| Colombia | 17.5% |
| Austria | 15.8% |
See Volksmusik audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Volksmusik have in Germany?
Volksmusik has an estimated audience of 410,632 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Volksmusik fans?
55.3% of Volksmusik fans are female, 44.7% are male, with an average age of 48.4 years.
Which brands do Volksmusik fans like most?
Volksmusik fans show strongest brand affinity for Roland Kaiser (6.23×), Schlager music (5.09×), and Accordion (30.4×) over the country average.
Where do Volksmusik fans live in Germany?
Volksmusik fans in Germany are most concentrated in Bayern (reach 134,560), Baden-Württemberg (reach 76,667), and Nordrhein-Westfalen (reach 57,619). These three regions account for the largest share of the active audience.
What other brands do Volksmusik fans also like?
Beyond Volksmusik itself, the audience over-indexes on Schlager music (5.09×), Accordion (30.4×), Beatrice Egli (6.69×), and Andrea Berg (7.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volksmusik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.