Popular music Audience in Germany
Popular music has an estimated audience of 12,282,056 people in Germany. 51.5% are female, 48.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Preacher (comics), KLIX (AM), Snow White (Fables), Hauptschule, Information sensitivity.
The average Popular music fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Preacher (comics), KLIX (AM), Snow White (Fables), with strongest over-indexing on Preacher (comics) (8.07× the country average). Demographically, the Popular music audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Popular music fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.3 |
| Estimated audience size | 12,282,056 |
Audience persona
The typical Popular music fan in Germany is balanced, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Preacher (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,006,006 | 1.12× |
| Bayern | 1,971,307 | 1× |
| Baden-Württemberg | 1,840,636 | 1.1× |
| Hessen | 1,272,498 | 1.36× |
| Niedersachsen | 1,153,982 | 0.97× |
| Berlin | 905,747 | 1.65× |
| Sachsen | 537,418 | 0.89× |
| Rheinland-Pfalz | 488,447 | 0.79× |
| Schleswig-Holstein | 387,220 | 0.88× |
| Brandenburg | 355,873 | 0.93× |
| Hamburg | 270,732 | 0.98× |
| Thüringen | 221,570 | 0.71× |
| Sachsen-Anhalt | 219,407 | 0.69× |
| Mecklenburg-Vorpommern | 204,103 | 0.87× |
| Saarland | 140,184 | 0.93× |
| Bremen | 119,467 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preacher (comics) | 8.07× | Literature |
| KLIX (AM) | 2× | Music & Radio |
| Snow White (Fables) | 1.65× | Literature |
| Hauptschule | 4.95× | Kids & Family |
| Information sensitivity | 3.29× | Technology & Electronics |
| Home Delivery | 1.73× | Food & Beverages |
| Ireen Sheer | 1.64× | Music & Radio |
| Hà Tĩnh | 7.33× | Travel & Leisure |
| Euphonium | 5.97× | Music & Radio |
| Jason Clarke (actor) | 2.58× | Movies & TV |
| Esra Erol | 3.04× | Movies & TV |
| Molly Hatchet | 6.88× | Music & Radio |
| Jaguar F-Pace | 2.99× | Cars & Mobility |
| Hostelworld | 2.84× | Travel & Leisure |
| Google Home | 2.61× | Technology & Electronics |
| Oktay Kaynarca | 3.32× | Movies & TV |
| Carrie (novel) | 2.32× | Literature |
| Glashütte | 1.72× | Travel & Leisure |
| Oral, Kazakhstan | 3.11× | Travel & Leisure |
| Viator | 2.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.11 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Sports Activity | POWER | 1.07 |
| Indulgence | JOY | 0.98 |
| Mindfulness | BALANCE | 0.93 |
| Extroversion | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
See Popular music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Rhythm and blues music (11,588,590)
- House music (10,708,694)
Frequently asked questions
How many fans does Popular music have in Germany?
Popular music has an estimated audience of 12,282,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Popular music fans?
51.5% of Popular music fans are female, 48.5% are male, with an average age of 37.3 years.
Which brands do Popular music fans like most?
Popular music fans show strongest brand affinity for Preacher (comics) (8.07×), KLIX (AM) (2×), and Snow White (Fables) (1.65×) over the country average.
Where do Popular music fans live in Germany?
Popular music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,006,006), Bayern (reach 1,971,307), and Baden-Württemberg (reach 1,840,636). These three regions account for the largest share of the active audience.
What other brands do Popular music fans also like?
Beyond Popular music itself, the audience over-indexes on KLIX (AM) (2×), Snow White (Fables) (1.65×), Hauptschule (4.95×), and Information sensitivity (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.