Popular music Audience in Canada
Popular music has an estimated audience of 7,949,455 people in Canada. 49.2% are female, 50.8% are male, average age 36.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Bad Bunny, YouTube Music, Real property, Taylor Swift, Streetwear.
The average Popular music fan in Canada is 36.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Bad Bunny, YouTube Music, Real property, with strongest over-indexing on Bad Bunny (2.83× the country average). Demographically, the Popular music audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Popular music fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 36.8 |
| Estimated audience size | 7,949,455 |
Audience persona
The typical Popular music fan in Canada is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,962,091 | 2.01× |
| Quebec | 1,637,946 | 0.86× |
| British Columbia | 1,361,228 | 1.14× |
| Alberta | 937,943 | 0.96× |
| Manitoba | 317,896 | 1.07× |
| Saskatchewan | 238,317 | 0.95× |
| Nova Scotia | 208,684 | 0.88× |
| New Brunswick | 188,390 | 1.03× |
| Newfoundland and Labrador | 107,858 | 0.89× |
| Prince Edward Island | 36,610 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 2.83× | Music & Radio |
| YouTube Music | 2.34× | Internet & Social Media |
| Real property | 1.57× | Home & Garden |
| Taylor Swift | 1.51× | Music & Radio |
| Streetwear | 1.77× | Fashion & Accessoires |
| GameStop | 2.3× | Games |
| Millie Bobby Brown | 1.75× | Movies & TV |
| Katy Perry | 1.53× | Music & Radio |
| Golf Channel | 1.69× | Sports |
| Artificial nails | 2.36× | Beauty & Wellness |
| Makeup Tutorials | 1.9× | Beauty & Wellness |
| JD Sports | 2.17× | Shopping |
| Tabloid (newspaper format) | 1.7× | Literature |
| Reggae | 1.54× | Music & Radio |
| Online food ordering | 1.54× | Food & Beverages |
| Sabrina Carpenter | 1.55× | Music & Radio |
| Balenciaga | 2.13× | Fashion & Accessoires |
| New York Yankees | 1.53× | Sports |
| Cardi B | 2.45× | Music & Radio |
| Burberry | 2.07× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.32 |
| Extroversion | THRILL | 1.14 |
| Risk Appetite | THRILL | 1.13 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Travelling | THRILL | 1.06 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 6.5% |
| China | 6.1% |
See Popular music audiences in other countries
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Rhythm and blues music (7,918,593)
- Blues music (7,568,121)
Frequently asked questions
How many fans does Popular music have in Canada?
Popular music has an estimated audience of 7,949,455 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Popular music fans?
49.2% of Popular music fans are female, 50.8% are male, with an average age of 36.8 years.
Which brands do Popular music fans like most?
Popular music fans show strongest brand affinity for Bad Bunny (2.83×), YouTube Music (2.34×), and Real property (1.57×) over the country average.
Where do Popular music fans live in Canada?
Popular music fans in Canada are most concentrated in Ontario (reach 5,962,091), Quebec (reach 1,637,946), and British Columbia (reach 1,361,228). These three regions account for the largest share of the active audience.
What other brands do Popular music fans also like?
Beyond Popular music itself, the audience over-indexes on YouTube Music (2.34×), Real property (1.57×), Taylor Swift (1.51×), and Streetwear (1.77×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Popular music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.