A data profile of the people who buy, follow and care about Pop music in Canada — modelled from more than twelve digital signal sources. Pop music has an estimated audience of 9,823,364 people in Canada.
The average Pop music fan in Canada is 38.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include 7 Jours, with strongest over-indexing on 7 Jours (1.55× the country average).
Demographically, the Pop music audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 10 regions tracked by Rascasse.
The typical Pop music fan in Canada is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for 7 Jours.
The key figures that characterise the Pop music profile in Canada.
53.4% are female, 46.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.7 |
| Estimated audience size | 9,823,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Pop music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
Where the Pop music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7.5M | 2.00× | |
| 02 | British Columbia | ~1.5M | 1.15× | |
| 03 | Manitoba | ~400K | 1.07× | |
| 04 | New Brunswick | ~200K | 1.03× | |
| 05 | Alberta | ~1M | 0.96× | |
| 06 | Saskatchewan | ~300K | 0.95× | |
| 07 | Prince Edward Island | ~50K | 0.94× | |
| 08 | Newfoundland and Labrador | ~100K | 0.89× | |
| 09 | Nova Scotia | ~300K | 0.88× | |
| 10 | Quebec | ~2M | 0.86× |
The strongest cross-interests of the Pop music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.04× | |
| Travelling | THRILL | 0.92× | |
| Spirituality | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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