Pop music Audience in Canada
Pop music has an estimated audience of 9,823,364 people in Canada. 53.4% are female, 46.6% are male, average age 38.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: 7 Jours.
The average Pop music fan in Canada is 38.7 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include 7 Jours, with strongest over-indexing on 7 Jours (1.55× the country average). Demographically, the Pop music audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Pop music fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.7 |
| Estimated audience size | 9,823,364 |
Audience persona
The typical Pop music fan in Canada is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for 7 Jours.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,367,523 | 2.0× |
| Quebec | 2,029,341 | 0.86× |
| British Columbia | 1,687,734 | 1.15× |
| Alberta | 1,159,043 | 0.96× |
| Manitoba | 392,834 | 1.07× |
| Saskatchewan | 294,496 | 0.95× |
| Nova Scotia | 257,877 | 0.88× |
| New Brunswick | 232,799 | 1.03× |
| Newfoundland and Labrador | 133,283 | 0.89× |
| Prince Edward Island | 45,241 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7 Jours | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.04 |
| Travelling | THRILL | 0.92 |
| Spirituality | BALANCE | 0.88 |
| Career Orientation | POWER | 0.84 |
| Urban Lifestyle | OPEN | 0.81 |
| Social Media Usage | JOY | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
See Pop music audiences in other countries
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
- Blues music (7,568,121)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.