Pop music Audience in Mexico
Pop music has an estimated audience of 12,088,327 people in Mexico. 52.1% are female, 47.9% are male, average age 32.0.
Demographically, the Pop music audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Pop music fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 32.0 |
| Estimated audience size | 12,088,327 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.37 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.03 |
| Early Adopter Mentality | POWER | 1.94 |
| Price Sensitivity | PREMIUM | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 4.5% |
| Japan | 4.4% |
See Pop music audiences in other countries
More Musical genre audiences in Mexico
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
- Popular music (9,110,074)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.