Rascasse Audience Intelligence

Hip hop music Audience in Mexico

A data profile of the people who buy, follow and care about Hip hop music in Mexico — modelled from more than twelve digital signal sources. Hip hop music has an estimated audience of 9,852,410 people in Mexico.

#3among Musical genre in Mexico#76among Topic in Mexico#7in Music & Radio

The average Hip hop music fan in Mexico is 30.2 years old, balanced, and lives primarily in Distrito Federal.

The audience is concentrated in Distrito Federal, State of Mexico, Puebla.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hip hop music profile in Mexico.

Audience size
9.9M
in Mexico
Gender
47.1%♀
52.9% male
Age
30.2
average years
Country rank
#110
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hip hop music fans

47.1% are female, 52.9% are male, average age 30.2.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Hip hop music audience in Mexico
MetricValue
Female47.1%
Male52.9%
Average age30.2
Estimated audience size9,852,410
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Hip hop music audience in Mexico
Age bracketShare%
16-1944%
20-2923%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Hip hop music audience comes from Mexico.

Worldwide audience distribution share by country for Hip hop music
CountryShare
United States23.3%
China4.1%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hip hop music audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Hip hop music fans by region: top regions in Mexico
#RegionReachAffinity×
01Tamaulipas~500K1.39×
02Distrito Federal~2M1.38×
03Puebla~700K1.36×
04Hidalgo~300K1.26×
05Chiapas~400K1.21×
06Tlaxcala~100K1.19×
07Veracruz (state)~700K1.17×
08Zacatecas~100K1.15×
09Guanajuato~500K1.12×
10Guerrero~300K1.10×
11Michoacan de Ocampo~400K1.06×
12Oaxaca~300K1.05×
13Chihuahua~400K1.03×
14Yucatan~200K1.03×
15Morelos~200K1.03×
16Coahuila de Zaragoza~300K1.02×
17Durango~100K0.99×
18Baja California~400K0.95×
19Aguascalientes~100K0.90×
20Campeche~70K0.88×
21Jalisco~600K0.87×
22State of Mexico~1M0.86×
23Nayarit~70K0.76×
24Baja California Sur~60K0.70×
25Colima~40K0.69×
26Nuevo Leon~400K0.65×
27Sinaloa~200K0.60×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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