Hip hop music Audience in Mexico
Hip hop music has an estimated audience of 9,852,410 people in Mexico. 47.1% are female, 52.9% are male, average age 30.2. Top regions: Distrito Federal, State of Mexico, Puebla.
The average Hip hop music fan in Mexico is 30.2 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Puebla. Demographically, the Hip hop music audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hip hop music fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 30.2 |
| Estimated audience size | 9,852,410 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,786,508 | 1.38× |
| State of Mexico | 1,158,312 | 0.86× |
| Puebla | 711,641 | 1.36× |
| Veracruz (state) | 680,202 | 1.17× |
| Jalisco | 634,464 | 0.87× |
| Guanajuato | 522,320 | 1.12× |
| Tamaulipas | 468,738 | 1.42× |
| Baja California | 389,576 | 0.95× |
| Nuevo Leon | 383,179 | 0.65× |
| Michoacan de Ocampo | 361,836 | 1.06× |
| Chiapas | 357,919 | 1.21× |
| Chihuahua | 352,752 | 1.03× |
| Hidalgo | 302,895 | 1.27× |
| Coahuila de Zaragoza | 300,539 | 1.02× |
| Oaxaca | 288,011 | 1.06× |
| Guerrero | 274,841 | 1.1× |
| Yucatan | 210,582 | 1.03× |
| Morelos | 176,406 | 1.03× |
| Sinaloa | 152,939 | 0.58× |
| Zacatecas | 144,692 | 1.16× |
| Tlaxcala | 135,831 | 1.2× |
| Durango | 135,351 | 0.99× |
| Aguascalientes | 112,377 | 0.9× |
| Nayarit | 69,976 | 0.73× |
| Campeche | 65,392 | 0.87× |
| Baja California Sur | 52,604 | 0.67× |
| Colima | 40,980 | 0.65× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.35 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.01 |
| DIY Mentality | THRILL | 1.82 |
| Price Sensitivity | PREMIUM | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
See Hip hop music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
- Popular music (9,110,074)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.