A data profile of the people who buy, follow and care about Latin pop in Mexico — modelled from more than twelve digital signal sources. Latin pop has an estimated audience of 9,176,250 people in Mexico.
Latin pop has an estimated audience of 9,176,250 people in Mexico. 55.6% are female, 44.4% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Love & Sex, Game consoles, Valentine's Day.
Top brand affinities include Shopping and fashion, Costa Rica, Love & Sex, with strongest over-indexing on Shopping and fashion (90.16× the country average).
Demographically, the Latin pop audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Latin pop fan in Mexico is more female, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Latin pop profile in Mexico.
55.6% are female, 44.4% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 30.7 |
| Estimated audience size | 9,176,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide Latin pop audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 25.8% |
| Mexico | 10.2% |
| Spain | 8.0% |
The strongest cross-interests of the Latin pop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 140.26× | ||
| 02 | Valentine's Day | Kids & Family | 137.91× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 135.00× | ||
| 04 | Costa Rica | Travel & Leisure | 114.65× | ||
| 05 | Shopping and fashion | Shopping | 90.16× | ||
| 06 | Game consoles | Technology & Electronics | 58.46× | ||
| 07 | Catholic Church | Politics & Society | 35.36× | ||
| 08 | Sarcasm | Politics & Society | 34.57× | ||
| 09 | Dentistry | Business & Career | 27.72× | ||
| 10 | Travel agency | Travel & Leisure | 25.97× | ||
| 11 | Mobile game | Games | 25.58× | ||
| 12 | Broadcasting of sports events | Movies & TV | 25.01× | ||
| 13 | Freeware | Technology & Electronics | 22.30× | ||
| 14 | Doctor of Medicine | Business & Career | 21.98× | ||
| 15 | Machu Picchu | Travel & Leisure | 20.39× | ||
| 16 | Public administration | Business & Career | 20.39× | ||
| 17 | General practitioner | Health | 19.43× | ||
| 18 | Breastfeeding | Kids & Family | 18.64× | ||
| 19 | El País | News | 12.27× | ||
| 20 | Banana | Food & Beverages | 9.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 7.86× | |
| Travelling | THRILL | 7.29× | |
| Mindfulness | BALANCE | 2.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.85× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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