Latin pop Audience in Germany
Latin pop has an estimated audience of 1,885,564 people in Germany. 57.4% are female, 42.6% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Kodi (software), Hauptschule, Progressive rock, Umrah & Hajj.
The average Latin pop fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Kodi (software), Hauptschule, with strongest over-indexing on Handmade Gifts (11.11× the country average). Demographically, the Latin pop audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Latin pop fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 34.0 |
| Estimated audience size | 1,885,564 |
Audience persona
The typical Latin pop fan in Germany is more female, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,657 | 0.41× |
| Bayern | 149,806 | 0.49× |
| Baden-Württemberg | 147,919 | 0.57× |
| Berlin | 126,130 | 1.5× |
| Niedersachsen | 94,256 | 0.51× |
| Hessen | 79,265 | 0.55× |
| Rheinland-Pfalz | 62,727 | 0.66× |
| Thüringen | 56,707 | 1.18× |
| Sachsen-Anhalt | 55,074 | 1.13× |
| Brandenburg | 51,045 | 0.87× |
| Schleswig-Holstein | 49,425 | 0.73× |
| Mecklenburg-Vorpommern | 48,438 | 1.35× |
| Saarland | 48,152 | 2.08× |
| Bremen | 47,253 | 2.93× |
| Sachsen | 30,565 | 0.33× |
| Hamburg | 29,696 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 11.11× | Kids & Family |
| Kodi (software) | 7.77× | Technology & Electronics |
| Hauptschule | 10.08× | Kids & Family |
| Progressive rock | 1.86× | Music & Radio |
| Umrah & Hajj | 23.18× | Politics & Society |
| Google Home | 5.57× | Technology & Electronics |
| Panama | 4.36× | Travel & Leisure |
| Corona (band) | 2.2× | Music & Radio |
| Snow White (Fables) | 2.03× | Literature |
| Commercial mortgage | 1.76× | Business & Career |
| Preacher (comics) | 5.59× | Literature |
| Medieval fantasy | 8.78× | Literature |
| Buying a House | 4.76× | Home & Garden |
| Building insulation | 3.15× | Home & Garden |
| Whataburger | 4.13× | Food & Beverages |
| Ireen Sheer | 2.02× | Music & Radio |
| Buying and Selling Real Estate | 4.86× | Home & Garden |
| Carrie (novel) | 3.72× | Literature |
| Information sensitivity | 3.37× | Technology & Electronics |
| Haudegen | 6.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.19 |
| Sports Activity | POWER | 1.15 |
| Spirituality | BALANCE | 1.11 |
| Early Adopter Mentality | POWER | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Urban Lifestyle | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Mexico | 10.2% |
| Spain | 8.0% |
See Latin pop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Latin pop have in Germany?
Latin pop has an estimated audience of 1,885,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latin pop fans?
57.4% of Latin pop fans are female, 42.6% are male, with an average age of 34.0 years.
Which brands do Latin pop fans like most?
Latin pop fans show strongest brand affinity for Handmade Gifts (11.11×), Kodi (software) (7.77×), and Hauptschule (10.08×) over the country average.
Where do Latin pop fans live in Germany?
Latin pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,657), Bayern (reach 149,806), and Baden-Württemberg (reach 147,919). These three regions account for the largest share of the active audience.
What other brands do Latin pop fans also like?
Beyond Latin pop itself, the audience over-indexes on Kodi (software) (7.77×), Hauptschule (10.08×), Progressive rock (1.86×), and Umrah & Hajj (23.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.