Rascasse Audience Intelligence

Latin pop Audience in Germany

A data profile of the people who buy, follow and care about Latin pop in Germany — modelled from more than twelve digital signal sources. Latin pop has an estimated audience of 1,885,564 people in Germany.

#82among Musical genre in Germany#2036among Topic in Germany#296in Music & Radio

The average Latin pop fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Simon Helberg, Patton Oswalt, Amanda Seyfried, with strongest over-indexing on Simon Helberg (132.08× the country average).

Demographically, the Latin pop audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Latin pop fan in Germany is more female, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Simon Helberg.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Latin pop profile in Germany.

Audience size
1.9M
in Germany
Gender
57.4%♀
42.6% male
Age
34.0
average years
Country rank
#3567
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin pop fans

57.4% are female, 42.6% are male, average age 34.0.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Latin pop audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age34.0
Estimated audience size1,885,564
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Latin pop audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Latin pop audience comes from Germany.

Worldwide audience distribution share by country for Latin pop
CountryShare
United States25.8%
Mexico10.2%
Spain8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Latin pop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Latin pop fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.48×
02Saarland~30K1.24×
03Berlin~100K1.19×
04Mecklenburg-Vorpommern~40K1.08×
05Thüringen~50K1.04×
06Sachsen-Anhalt~50K1.03×
07Brandenburg~60K0.98×
08Schleswig-Holstein~60K0.93×
09Hamburg~40K0.92×
10Rheinland-Pfalz~90K0.90×
11Sachsen~80K0.89×
12Niedersachsen~100K0.81×
13Hessen~100K0.81×
14Baden-Württemberg~200K0.78×
15Bayern~200K0.75×
16Nordrhein-Westfalen~300K0.69×
Fig. 06

Affinity by region

Affinity by region — Latin pop, Germany
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Latin pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Latin pop audience
#·InterestCategoryAffinity×
01Simon HelbergMovies & TV132.08×
02Patton OswaltMovies & TV132.08×
03Applebee'sFood & Beverages60.14×
04CantopopMusic & Radio23.64×
05Amanda SeyfriedMovies & TV20.00×
06Bad BunnyMusic & Radio11.43×
07Urban artArts & Culture10.84×
08Salsa musicMusic & Radio9.68×
09RosaliaMusic & Radio8.01×
10New Year's EveHome & Garden7.38×
11MexicoTravel & Leisure5.67×
12Frida KahloArts & Culture5.13×
13ShakiraMusic & Radio5.08×
14CelloMusic & Radio5.08×
15Country rapMusic & Radio3.78×
16House musicMusic & Radio3.42×
17Contemporary R&BMusic & Radio2.82×
18Robert RedfordMovies & TV2.77×
19Electric guitarMusic & Radio2.70×
20Michael JacksonMusic & Radio2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin pop audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
Convenience OrientationPREMIUM1.24×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin pop audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.73×
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Latin pop have in Germany?

Latin pop has an estimated audience of 1,885,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Latin pop fans?

57.4% of Latin pop fans are female, 42.6% are male, with an average age of 34.0 years.

03

Which brands do Latin pop fans like most?

Latin pop fans show strongest brand affinity for Simon Helberg (132.08×), Patton Oswalt (132.08×), and Amanda Seyfried (20×) over the country average.

04

Where do Latin pop fans live in Germany?

Latin pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Latin pop fans also like?

Beyond Latin pop itself, the audience over-indexes on Patton Oswalt (132.08×), Amanda Seyfried (20×), Bad Bunny (11.43×), and Urban art (10.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Latin pop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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