Rosalia Audience in Germany
Rosalia has an estimated audience of 830,669 people in Germany. 54.3% are female, 45.7% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bad Bunny, Bachata (dance), Moda Feminina, Disney, Oklahoma, Shakira.
The average Rosalia fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bad Bunny, Bachata (dance), Moda Feminina, with strongest over-indexing on Bad Bunny (17.69× the country average). Demographically, the Rosalia audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Rosalia fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 34.5 |
| Estimated audience size | 830,669 |
Audience persona
The typical Rosalia fan in Germany is balanced, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Bad Bunny.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,320 | 1.14× |
| Bayern | 157,500 | 1.18× |
| Baden-Württemberg | 122,323 | 1.08× |
| Berlin | 86,809 | 2.34× |
| Hessen | 80,559 | 1.27× |
| Niedersachsen | 65,819 | 0.82× |
| Sachsen | 33,898 | 0.83× |
| Rheinland-Pfalz | 33,781 | 0.81× |
| Hamburg | 29,907 | 1.59× |
| Schleswig-Holstein | 21,968 | 0.74× |
| Brandenburg | 19,117 | 0.74× |
| Thüringen | 13,182 | 0.62× |
| Sachsen-Anhalt | 11,325 | 0.53× |
| Mecklenburg-Vorpommern | 8,696 | 0.55× |
| Bremen | 7,850 | 1.1× |
| Saarland | 7,093 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 17.69× | Music & Radio |
| Bachata (dance) | 23.07× | Music & Radio |
| Moda Feminina | 12.08× | Fashion & Accessoires |
| Disney, Oklahoma | 33.37× | |
| Shakira | 12.69× | Music & Radio |
| Salsa music | 15.66× | Music & Radio |
| Rosalía | 19.11× | Music & Radio |
| Swing (dance) | 20.11× | Music & Radio |
| Easy (store) | 13.46× | Home & Garden |
| The Hills | 38.01× | Movies & TV |
| Riviera Maya | 15.36× | Travel & Leisure |
| KaRoL G | 25.64× | Music & Radio |
| Latin dance | 11.18× | Sports |
| Salsa (dance) | 8.94× | Music & Radio |
| Latin pop | 8.01× | Music & Radio |
| Merengue music | 17.54× | Music & Radio |
| Jennifer Lopez | 7.23× | Music & Radio |
| Entertainment | 1.65× | Movies & TV |
| Sports and outdoors | 1.64× | Sports |
| Hobbies and activities | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.24 |
| Mindfulness | BALANCE | 1.17 |
| Early Adopter Mentality | POWER | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.09 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 24.9% |
| United States | 15.3% |
| France | 7.7% |
See Rosalia audiences in other countries
More Pop audiences in Germany
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- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
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- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Rosalia have in Germany?
Rosalia has an estimated audience of 830,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rosalia fans?
54.3% of Rosalia fans are female, 45.7% are male, with an average age of 34.5 years.
Which brands do Rosalia fans like most?
Rosalia fans show strongest brand affinity for Bad Bunny (17.69×), Bachata (dance) (23.07×), and Moda Feminina (12.08×) over the country average.
Where do Rosalia fans live in Germany?
Rosalia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,320), Bayern (reach 157,500), and Baden-Württemberg (reach 122,323). These three regions account for the largest share of the active audience.
What other brands do Rosalia fans also like?
Beyond Rosalia itself, the audience over-indexes on Bachata (dance) (23.07×), Moda Feminina (12.08×), Disney, Oklahoma (33.37×), and Shakira (12.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rosalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.