Rascasse Audience Intelligence

Rosalia Audience in Germany

A data profile of the people who buy, follow and care about Rosalia in Germany — modelled from more than twelve digital signal sources. Rosalia has an estimated audience of 848,532 people in Germany.

#63among Pop in Germany#1138among Person in Germany#762in Music & Radio

The average Rosalia fan in Germany is 32.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Bunny, Bachata (dance), Shakira, with strongest over-indexing on Bad Bunny (17.69× the country average).

Demographically, the Rosalia audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rosalia fan in Germany is balanced, around 32.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bad Bunny.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rosalia profile in Germany.

Audience size
849K
in Germany
Gender
50.4%♀
49.6% male
Age
32.6
average years
Country rank
#7499
Person in Germany
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rosalia fans

50.4% are female, 49.6% are male, average age 32.6.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Rosalia audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age32.6
Estimated audience size848,532
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Rosalia audience in Germany
Age bracketShare%
16-1941%
20-2918%
30-3915%
40-4917%
50+9%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Rosalia audience comes from Germany.

Worldwide audience distribution share by country for Rosalia
CountryShare
Spain24.6%
United States16.5%
France7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rosalia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rosalia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K2.39×
02Hamburg~30K1.46×
03Nordrhein-Westfalen~200K1.17×
04Hessen~70K1.11×
05Bayern~100K1.08×
06Bremen~8K1.07×
07Baden-Württemberg~100K1.03×
08Brandenburg~20K0.88×
09Sachsen~40K0.87×
10Schleswig-Holstein~20K0.82×
11Niedersachsen~60K0.80×
12Rheinland-Pfalz~30K0.78×
13Saarland~7K0.72×
14Thüringen~10K0.71×
15Sachsen-Anhalt~10K0.64×
16Mecklenburg-Vorpommern~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Rosalia, Germany
0.64×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rosalia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rosalia audience
#·InterestCategoryAffinity×
01The HillsMovies & TV38.01×
02Disney, OklahomaPOI33.37×
03KaRoL GMusic & Radio25.64×
04Bachata (dance)Music & Radio23.07×
05Swing (dance)Music & Radio20.11×
06Marc AnthonyMusic & Radio19.42×
07RosalíaMusic & Radio19.11×
08Bad BunnyMusic & Radio17.69×
09Merengue musicMusic & Radio17.54×
10Salsa musicMusic & Radio15.66×
11Riviera MayaTravel & Leisure15.36×
12Easy (store)Home & Garden13.46×
13ShakiraMusic & Radio12.69×
14Moda FemininaFashion & Accessoires12.08×
15Latin danceSports11.18×
16Salsa (dance)Music & Radio8.94×
17Latin popMusic & Radio8.01×
18Jennifer LopezMusic & Radio7.23×
19EntertainmentMovies & TV1.65×
20Sports and outdoorsSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rosalia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rosalia audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.18×
IndividualismJOY1.03×
Career OrientationPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rosalia audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.36×
PatriotismCONSERVATISM0.39×
ExtroversionTHRILL0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rosalia have in Germany?

Rosalia has an estimated audience of 848,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rosalia fans?

50.4% of Rosalia fans are female, 49.6% are male, with an average age of 32.6 years.

03

Which brands do Rosalia fans like most?

Rosalia fans show strongest brand affinity for Bad Bunny (17.69×), Bachata (dance) (23.07×), and Shakira (12.69×) over the country average.

04

Where do Rosalia fans live in Germany?

Rosalia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rosalia fans also like?

Beyond Rosalia itself, the audience over-indexes on Bachata (dance) (23.07×), Shakira (12.69×), Moda Feminina (12.08×), and Disney, Oklahoma (33.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Rosalia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rosalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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