Rosalia Audience in United States
Rosalia has an estimated audience of 2,152,636 people in United States. 56.8% are female, 43.2% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: KaRoL G, Latin Music, Bad Bunny, Maquillaje Profesional, Liga MX.
The average Rosalia fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include KaRoL G, Latin Music, Bad Bunny, with strongest over-indexing on KaRoL G (30.67× the country average). Demographically, the Rosalia audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Rosalia fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.8 |
| Estimated audience size | 2,152,636 |
Audience persona
The typical Rosalia fan in United States is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for KaRoL G.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 458,645 | 1.94× |
| Texas | 278,637 | 1.51× |
| Florida | 253,093 | 1.74× |
| New York | 224,009 | 1.86× |
| Minnesota | 104,204 | 3.38× |
| Illinois | 102,671 | 1.43× |
| New Jersey | 82,801 | 1.51× |
| Pennsylvania | 67,665 | 0.93× |
| Georgia | 67,127 | 1.01× |
| Arizona | 63,995 | 1.46× |
| North Carolina | 60,956 | 0.94× |
| Massachusetts | 60,038 | 1.42× |
| Washington | 55,750 | 1.29× |
| Virginia | 54,888 | 1.05× |
| Maryland | 43,266 | 1.17× |
| Ohio | 42,678 | 0.64× |
| Michigan | 37,061 | 0.66× |
| Colorado | 35,093 | 1.03× |
| Tennessee | 31,207 | 0.72× |
| Indiana | 27,771 | 0.71× |
| Connecticut | 27,636 | 1.28× |
| Oregon | 26,874 | 1.09× |
| Nevada | 26,690 | 1.28× |
| South Carolina | 25,080 | 0.77× |
| Wisconsin | 23,399 | 0.72× |
| Missouri | 22,635 | 0.65× |
| Alabama | 19,975 | 0.66× |
| Louisiana | 19,089 | 0.69× |
| Utah | 18,445 | 0.96× |
| Kentucky | 17,455 | 0.65× |
| Oklahoma | 17,416 | 0.73× |
| Kansas | 14,497 | 0.85× |
| New Mexico | 11,958 | 1.11× |
| Washington, District of Columbia | 11,056 | 1.71× |
| Iowa | 11,019 | 0.62× |
| Arkansas | 10,591 | 0.6× |
| Rhode Island | 8,456 | 1.23× |
| Mississippi | 7,976 | 0.45× |
| Idaho | 7,729 | 0.72× |
| Hawaii | 7,679 | 0.83× |
| Nebraska | 7,648 | 0.71× |
| New Hampshire | 5,802 | 0.68× |
| Maine | 5,582 | 0.72× |
| Delaware | 4,405 | 0.74× |
| West Virginia | 4,378 | 0.44× |
| Alaska | 3,706 | 0.8× |
| Montana | 3,162 | 0.53× |
| Vermont | 3,085 | 0.82× |
| Wyoming | 2,620 | 0.82× |
| South Dakota | 2,254 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KaRoL G | 30.67× | Music & Radio |
| Latin Music | 23.97× | Music & Radio |
| Bad Bunny | 7.96× | Music & Radio |
| Maquillaje Profesional | 14.95× | Beauty & Wellness |
| Liga MX | 9.28× | Sports |
| Real Madrid C.F. | 5.19× | Sports |
| Regional styles of Mexican music | 8.81× | Music & Radio |
| El Palacio de Hierro | 12.38× | Shopping |
| Cruz Azul | 10.97× | Sports |
| Ozuna | 25.1× | Music & Radio |
| FIFA World Cup | 3.16× | Sports |
| Football tennis | 20.7× | Sports |
| Carros | 13.95× | Travel & Leisure |
| Salsa (dance) | 6.24× | Music & Radio |
| Salsa music | 6.1× | Music & Radio |
| Latin pop | 4.64× | Music & Radio |
| Bachata (dance) | 6.5× | Music & Radio |
| Medellín | 13.73× | Travel & Leisure |
| Rauw Alejandro | 10.65× | Music & Radio |
| Bad Gyal | 30.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.13 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Mindfulness | BALANCE | 1.02 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 24.9% |
| United States | 15.3% |
| France | 7.7% |
See Rosalia audiences in other countries
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Frequently asked questions
How many fans does Rosalia have in United States?
Rosalia has an estimated audience of 2,152,636 people in United States, concentrated in California and Texas.
What is the gender split and age of Rosalia fans?
56.8% of Rosalia fans are female, 43.2% are male, with an average age of 35.8 years.
Which brands do Rosalia fans like most?
Rosalia fans show strongest brand affinity for KaRoL G (30.67×), Latin Music (23.97×), and Bad Bunny (7.96×) over the country average.
Where do Rosalia fans live in United States?
Rosalia fans in United States are most concentrated in California (reach 458,645), Texas (reach 278,637), and Florida (reach 253,093). These three regions account for the largest share of the active audience.
What other brands do Rosalia fans also like?
Beyond Rosalia itself, the audience over-indexes on Latin Music (23.97×), Bad Bunny (7.96×), Maquillaje Profesional (14.95×), and Liga MX (9.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rosalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.