Rascasse Audience Intelligence

Rosalia Audience in United States

A data profile of the people who buy, follow and care about Rosalia in United States — modelled from more than twelve digital signal sources. Rosalia has an estimated audience of 2,511,651 people in United States.

#61among Pop in United States#2004among Person in United States#1258in Music & Radio

The average Rosalia fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include KaRoL G, Latin Music, Bad Bunny, with strongest over-indexing on KaRoL G (30.67× the country average).

Demographically, the Rosalia audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rosalia fan in United States is more female, around 33.1 years old, with strong Mindfulness tendencies and a notable affinity for KaRoL G.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rosalia profile in United States.

Audience size
2.5M
in United States
Gender
57.5%♀
42.5% male
Age
33.1
average years
Country rank
#11884
Person in United States
Fig. 01

Search interest · 12-month trend

+196%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rosalia fans

57.5% are female, 42.5% are male, average age 33.1.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Rosalia audience in United States
MetricValue
Female57.5%
Male42.5%
Average age33.1
Estimated audience size2,511,651
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Rosalia audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Rosalia audience comes from United States.

Worldwide audience distribution share by country for Rosalia
CountryShare
Spain24.6%
United States16.5%
France7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rosalia audience in United States is strongest.

Fig. 05

Top regions by affinity

Rosalia fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~90K2.71×
02Washington, District of Columbia~10K2.00×
03New York~300K1.95×
04California~500K1.86×
05Massachusetts~70K1.63×
06Florida~300K1.62×
07New Jersey~90K1.48×
08Washington~70K1.43×
09Illinois~100K1.42×
10Nevada~30K1.38×
11Texas~300K1.37×
12Connecticut~30K1.32×
13Rhode Island~10K1.31×
14Arizona~60K1.24×
15Oregon~30K1.22×
16Maryland~40K1.12×
17New Mexico~10K1.10×
18Colorado~40K1.05×
19Vermont~4K1.03×
20Virginia~60K1.02×
21Utah~20K0.98×
22Pennsylvania~70K0.96×
23Georgia~70K0.94×
24Kansas~20K0.91×
25Maine~7K0.91×
26North Carolina~60K0.90×
27Hawaii~8K0.83×
28Alaska~4K0.82×
29New Hampshire~7K0.80×
30Delaware~5K0.80×
31Idaho~9K0.76×
32Wisconsin~30K0.75×
33Nebraska~8K0.73×
34South Carolina~30K0.72×
35Tennessee~30K0.71×
36Indiana~30K0.70×
37Louisiana~20K0.69×
38Oklahoma~20K0.69×
39Montana~4K0.68×
40Ohio~50K0.67×
41Michigan~40K0.67×
42Missouri~20K0.65×
43Kentucky~20K0.63×
44Arkansas~10K0.63×
45North Dakota~3K0.63×
46Iowa~10K0.62×
47South Dakota~3K0.61×
48Alabama~20K0.60×
49West Virginia~6K0.54×
50Mississippi~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Rosalia, United States
0.50×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rosalia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rosalia audience
#·InterestCategoryAffinity×
01KaRoL GMusic & Radio30.67×
02OzunaMusic & Radio25.10×
03Latin MusicMusic & Radio23.97×
04Football tennisSports20.70×
05Maquillaje ProfesionalBeauty & Wellness14.95×
06CarrosTravel & Leisure13.95×
07MedellínTravel & Leisure13.73×
08El Palacio de HierroShopping12.38×
09Cruz AzulSports10.97×
10Liga MXSports9.28×
11Regional styles of Mexican musicMusic & Radio8.81×
12Bad BunnyMusic & Radio7.96×
13Bachata (dance)Music & Radio6.50×
14Salsa (dance)Music & Radio6.24×
15Salsa musicMusic & Radio6.10×
16Real Madrid C.F.Sports5.19×
17Latin popMusic & Radio4.64×
18UEFA Champions LeagueSports4.25×
19FIFA World CupSports3.16×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rosalia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rosalia audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.58×
Pet OwnershipJOY1.20×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rosalia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
Community OrientationOPEN0.61×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rosalia have in United States?

Rosalia has an estimated audience of 2,511,651 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rosalia fans?

57.5% of Rosalia fans are female, 42.5% are male, with an average age of 33.1 years.

03

Which brands do Rosalia fans like most?

Rosalia fans show strongest brand affinity for KaRoL G (30.67×), Latin Music (23.97×), and Bad Bunny (7.96×) over the country average.

04

Where do Rosalia fans live in United States?

Rosalia fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rosalia fans also like?

Beyond Rosalia itself, the audience over-indexes on Latin Music (23.97×), Bad Bunny (7.96×), Maquillaje Profesional (14.95×), and Liga MX (9.28×) compared to the United States average.

Appendix

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See Rosalia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rosalia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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