Rascasse Audience Intelligence

Salsa (dance) Audience in United States

A data profile of the people who buy, follow and care about Salsa (dance) in United States — modelled from more than twelve digital signal sources. Salsa (dance) has an estimated audience of 13,373,296 people in United States.

#1774among Topic in United States#182in Music & Radio

The average Salsa (dance) fan in United States is 34.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Planet Fitness, Sam's Club, Diaper bag, with strongest over-indexing on Planet Fitness (3.33× the country average).

Demographically, the Salsa (dance) audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salsa (dance) fan in United States is more female, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Planet Fitness.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salsa (dance) profile in United States.

Audience size
13.4M
in United States
Gender
56.1%♀
43.9% male
Age
34.2
average years
Country rank
#2654
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salsa (dance) fans

56.1% are female, 43.9% are male, average age 34.2.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Salsa (dance) audience in United States
MetricValue
Female56.1%
Male43.9%
Average age34.2
Estimated audience size13,373,296
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Salsa (dance) audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Salsa (dance) audience comes from United States.

Worldwide audience distribution share by country for Salsa (dance)
CountryShare
United States24.5%
Spain9.5%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salsa (dance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Salsa (dance) fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~200K2.20×
02Florida~2M2.09×
03Indiana~400K1.51×
04Connecticut~200K1.47×
05New Mexico~100K1.46×
06Rhode Island~60K1.36×
07Maryland~300K1.35×
08Mississippi~100K1.31×
09Georgia~500K1.30×
10New York~900K1.20×
11Louisiana~200K1.14×
12Texas~1.5M1.12×
13North Carolina~400K1.09×
14California~1.5M1.08×
15Montana~40K1.04×
16Alaska~30K1.02×
17Arizona~300K1.01×
18Utah~100K0.96×
19Virginia~300K0.95×
20Colorado~200K0.95×
21Tennessee~200K0.93×
22Kansas~100K0.92×
23Idaho~60K0.92×
24Massachusetts~200K0.91×
25Washington~200K0.90×
26Washington, District of Columbia~40K0.90×
27Michigan~300K0.89×
28South Dakota~30K0.89×
29New Jersey~300K0.88×
30South Carolina~200K0.88×
31Hawaii~50K0.88×
32Oklahoma~100K0.87×
33Iowa~100K0.87×
34North Dakota~20K0.87×
35Illinois~400K0.84×
36Alabama~200K0.84×
37Oregon~100K0.83×
38Nebraska~60K0.83×
39Minnesota~200K0.81×
40Wisconsin~200K0.80×
41Maine~40K0.80×
42Nevada~100K0.79×
43Pennsylvania~400K0.78×
44Vermont~20K0.77×
45Missouri~200K0.75×
46New Hampshire~40K0.74×
47Ohio~300K0.73×
48Kentucky~100K0.73×
49Delaware~30K0.72×
50West Virginia~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Salsa (dance), United States
0.69×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salsa (dance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salsa (dance) audience
#·InterestCategoryAffinity×
01KaRoL GMusic & Radio6.24×
02Ballroom danceMusic & Radio5.06×
03AerobicsSports4.27×
04The HillsMovies & TV4.26×
05Diaper bagKids & Family4.16×
06Princess PollyFashion & Accessoires4.03×
07Carl's Jr.Food & Beverages3.94×
08Street danceSports3.79×
09Web serverTechnology & Electronics3.60×
10Dance studioSports3.58×
11Planet FitnessSports3.33×
12Sam's ClubShopping3.16×
13Las VegasTravel & Leisure2.88×
14DancehallsMusic & Radio2.67×
15ReggaetonMusic & Radio2.44×
16YouTube MusicInternet & Social Media2.32×
17WhatsAppInternet & Social Media2.24×
18MexicoTravel & Leisure2.11×
19Bass guitarMusic & Radio2.08×
20WingstopFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salsa (dance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salsa (dance) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.20×
Urban LifestyleOPEN1.20×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salsa (dance) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.72×
Convenience OrientationPREMIUM0.79×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salsa (dance) have in United States?

Salsa (dance) has an estimated audience of 13,373,296 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Salsa (dance) fans?

56.1% of Salsa (dance) fans are female, 43.9% are male, with an average age of 34.2 years.

03

Which brands do Salsa (dance) fans like most?

Salsa (dance) fans show strongest brand affinity for Planet Fitness (3.33×), Sam's Club (3.16×), and Diaper bag (4.16×) over the country average.

04

Where do Salsa (dance) fans live in United States?

Salsa (dance) fans in United States are most concentrated in Florida (reach ~2M), California (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Salsa (dance) fans also like?

Beyond Salsa (dance) itself, the audience over-indexes on Sam's Club (3.16×), Diaper bag (4.16×), Las Vegas (2.88×), and Aerobics (4.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Salsa (dance) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salsa (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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