Salsa (dance) Audience in United States

Salsa (dance) logo

Salsa (dance) has an estimated audience of 13,373,296 people in United States. 56.1% are female, 43.9% are male, average age 34.2. Top regions: Florida, California, Texas. Top brand affinities: Historic site, Vocal harmony, Grinch, Mathcore, Hipster.

The average Salsa (dance) fan in United States is 34.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Historic site, Vocal harmony, Grinch, with strongest over-indexing on Historic site (24.56× the country average). Demographically, the Salsa (dance) audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Salsa (dance) fans

Demographic split for Salsa (dance) audience in United States
MetricValue
Female56.1%
Male43.9%
Average age34.2
Estimated audience size13,373,296

Audience persona

The typical Salsa (dance) fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Salsa (dance) in United States
RegionReachAffinity
Florida2,001,2432.21×
California1,669,6101.14×
Texas1,354,1431.18×
New York953,0311.28×
Georgia554,7041.35×
North Carolina413,1461.03×
Illinois393,5820.88×
Indiana380,7171.56×
Pennsylvania353,9690.79×
Michigan321,9730.92×
Virginia321,4020.99×
Maryland317,1911.38×
Ohio309,1980.75×
New Jersey303,7270.89×
Arizona280,1781.03×
Washington251,5760.94×
Tennessee248,7170.93×
Massachusetts245,6760.93×
Arkansas239,4402.17×
Colorado213,1961.01×
Connecticut202,2011.51×
South Carolina179,8040.89×
Missouri161,6000.75×
Wisconsin159,8700.79×
Minnesota155,9520.81×
Alabama153,9270.82×
Louisiana148,5140.86×
Mississippi143,6961.3×
Oregon132,5380.86×
Oklahoma128,0630.86×
Kentucky123,4010.74×
Utah117,1090.98×
Nevada103,5170.8×
Iowa95,8740.87×
Kansas95,6370.91×
New Mexico93,0841.39×
Idaho59,5150.89×
Rhode Island56,6821.33×
Nebraska53,2300.79×
Hawaii52,7190.92×
West Virginia38,8960.62×
Washington, District of Columbia36,5650.91×
Montana35,8970.97×
New Hampshire35,8180.68×
Maine35,2690.74×
Alaska27,1690.95×
South Dakota25,6740.83×
Delaware24,3660.66×
North Dakota21,3930.78×
Vermont16,5880.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salsa (dance) audience
BrandAffinityCategory
Historic site24.56×Arts & Culture
Vocal harmony12.41×Music & Radio
Grinch7.3×Movies & TV
Mathcore14.43×Music & Radio
Hipster14.87×Politics & Society
Nationality3.28×Politics & Society
Goop8.11×Internet & Social Media
Stamp collecting7.04×Home & Garden
Governor of Michigan10.69×Politics & Society
Fairy godmother9.61×Literature
TV Fanatic12.76×Movies & TV
Lahaina, Hawaii21.78×Travel & Leisure
Combat sport1.89×Sports
Kendra Scott3.36×Fashion & Accessoires
Product design2.02×Business & Career
Bank account2.52×Business & Career
No Escape (1994 film)11.13×Movies & TV
Harlow11.5×Travel & Leisure
La Jolla8.72×Travel & Leisure
UK garage5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salsa (dance) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.42
Luxury OrientationPREMIUM1.27
MindfulnessBALANCE1.19
Early Adopter MentalityPOWER1.19
Urban LifestyleOPEN1.17
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Salsa (dance)
CountryShare
United States24.5%
Spain9.5%
Mexico6.4%

See Salsa (dance) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Salsa (dance) have in United States?

Salsa (dance) has an estimated audience of 13,373,296 people in United States, concentrated in Florida and California.

What is the gender split and age of Salsa (dance) fans?

56.1% of Salsa (dance) fans are female, 43.9% are male, with an average age of 34.2 years.

Which brands do Salsa (dance) fans like most?

Salsa (dance) fans show strongest brand affinity for Historic site (24.56×), Vocal harmony (12.41×), and Grinch (7.3×) over the country average.

Where do Salsa (dance) fans live in United States?

Salsa (dance) fans in United States are most concentrated in Florida (reach 2,001,243), California (reach 1,669,610), and Texas (reach 1,354,143). These three regions account for the largest share of the active audience.

What other brands do Salsa (dance) fans also like?

Beyond Salsa (dance) itself, the audience over-indexes on Vocal harmony (12.41×), Grinch (7.3×), Mathcore (14.43×), and Hipster (14.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salsa (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.