Salsa (dance) Audience in Germany
Salsa (dance) has an estimated audience of 1,664,528 people in Germany. 55.0% are female, 45.0% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Product design, Commercial mortgage, Building insulation, Buddy – The Buddy Holly Story.
The average Salsa (dance) fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Product design, Commercial mortgage, with strongest over-indexing on Handmade Gifts (6.61× the country average). Demographically, the Salsa (dance) audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Salsa (dance) fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.7 |
| Estimated audience size | 1,664,528 |
Audience persona
The typical Salsa (dance) fan in Germany is balanced, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 391,116 | 1.07× |
| Bayern | 322,539 | 1.21× |
| Baden-Württemberg | 271,053 | 1.19× |
| Niedersachsen | 155,279 | 0.96× |
| Hessen | 141,712 | 1.12× |
| Berlin | 100,483 | 1.35× |
| Rheinland-Pfalz | 85,457 | 1.02× |
| Sachsen | 80,478 | 0.99× |
| Schleswig-Holstein | 52,123 | 0.87× |
| Hamburg | 46,385 | 1.23× |
| Brandenburg | 42,224 | 0.82× |
| Thüringen | 34,505 | 0.81× |
| Mecklenburg-Vorpommern | 30,006 | 0.94× |
| Sachsen-Anhalt | 28,800 | 0.67× |
| Saarland | 15,334 | 0.75× |
| Bremen | 14,125 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 6.61× | Kids & Family |
| Product design | 2.16× | Business & Career |
| Commercial mortgage | 1.98× | Business & Career |
| Building insulation | 3.9× | Home & Garden |
| Buddy – The Buddy Holly Story | 3.62× | Music & Radio |
| Ireen Sheer | 2.12× | Music & Radio |
| Home Delivery | 1.83× | Food & Beverages |
| Liberace | 4.01× | Music & Radio |
| Information sensitivity | 3.45× | Technology & Electronics |
| Fantasy Earth: Zero | 4.15× | Games |
| Jaguar F-Pace | 4.01× | Cars & Mobility |
| Picnic | 2.08× | Kids & Family |
| Cachorro | 1.98× | Pets & Animals |
| Bank account | 1.64× | Business & Career |
| Janitor | 3.48× | Home & Garden |
| El Calafate | 6.03× | Travel & Leisure |
| Italian Riviera | 1.71× | Travel & Leisure |
| Homesteading | 3.33× | Home & Garden |
| Jason Clarke (actor) | 2.42× | Movies & TV |
| Gudrun Sjödén | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Travelling | THRILL | 1.38 |
| Sports Activity | POWER | 1.32 |
| Urban Lifestyle | OPEN | 1.3 |
| Mindfulness | BALANCE | 1.26 |
| Creativity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Spain | 9.5% |
| Mexico | 6.4% |
See Salsa (dance) audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Salsa (dance) have in Germany?
Salsa (dance) has an estimated audience of 1,664,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salsa (dance) fans?
55.0% of Salsa (dance) fans are female, 45.0% are male, with an average age of 33.7 years.
Which brands do Salsa (dance) fans like most?
Salsa (dance) fans show strongest brand affinity for Handmade Gifts (6.61×), Product design (2.16×), and Commercial mortgage (1.98×) over the country average.
Where do Salsa (dance) fans live in Germany?
Salsa (dance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 391,116), Bayern (reach 322,539), and Baden-Württemberg (reach 271,053). These three regions account for the largest share of the active audience.
What other brands do Salsa (dance) fans also like?
Beyond Salsa (dance) itself, the audience over-indexes on Product design (2.16×), Commercial mortgage (1.98×), Building insulation (3.9×), and Buddy – The Buddy Holly Story (3.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salsa (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.