Rascasse Audience Intelligence

Salsa (dance) Audience in Germany

A data profile of the people who buy, follow and care about Salsa (dance) in Germany — modelled from more than twelve digital signal sources. Salsa (dance) has an estimated audience of 1,664,528 people in Germany.

#2231among Topic in Germany#357in Music & Radio

The average Salsa (dance) fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Latin dance, Ballroom dance, Dance Academy, with strongest over-indexing on Latin dance (18.18× the country average).

Demographically, the Salsa (dance) audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Quality Awareness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Salsa (dance) fan in Germany is balanced, around 33.7 years old, with strong Quality Awareness tendencies and a notable affinity for Latin dance.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salsa (dance) profile in Germany.

Audience size
1.7M
in Germany
Gender
55.0%♀
45.0% male
Age
33.7
average years
Country rank
#4034
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salsa (dance) fans

55.0% are female, 45.0% are male, average age 33.7.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Salsa (dance) audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age33.7
Estimated audience size1,664,528
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Salsa (dance) audience in Germany
Age bracketShare%
16-1935%
20-2920%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Salsa (dance) audience comes from Germany.

Worldwide audience distribution share by country for Salsa (dance)
CountryShare
United States24.5%
Spain9.5%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salsa (dance) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Salsa (dance) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.27×
02Hamburg~50K1.22×
03Bayern~300K1.18×
04Baden-Württemberg~300K1.17×
05Hessen~100K1.10×
06Nordrhein-Westfalen~400K1.05×
07Rheinland-Pfalz~90K1.03×
08Bremen~10K1.02×
09Sachsen~80K1.01×
10Mecklenburg-Vorpommern~30K0.97×
11Niedersachsen~200K0.95×
12Schleswig-Holstein~50K0.88×
13Thüringen~40K0.85×
14Brandenburg~40K0.83×
15Saarland~20K0.82×
16Sachsen-Anhalt~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Salsa (dance), Germany
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salsa (dance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salsa (dance) audience
#·InterestCategoryAffinity×
01Dance AcademyMovies & TV18.28×
02Latin danceSports18.18×
03Ballroom danceMusic & Radio13.56×
04Maluma (singer)Music & Radio11.70×
05Joe CockerMusic & Radio11.23×
06Jazz danceSports10.49×
07Salsa musicMusic & Radio10.30×
08Dua LipaMusic & Radio9.65×
09RosaliaMusic & Radio8.94×
10Bad BunnyMusic & Radio8.35×
11Resident AdvisorMusic & Radio7.70×
12Classical balletArts & Culture7.19×
13ReggaetonMusic & Radio6.40×
14Street danceSports6.28×
15Frida KahloArts & Culture6.12×
16Hip-hop danceSports5.72×
17Dance studioSports5.13×
18High-intensity interval trainingSports3.97×
19BalletMusic & Radio3.67×
20LivemusicMusic & Radio2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salsa (dance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salsa (dance) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.61×
SpiritualityBALANCE1.60×
ExtroversionTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salsa (dance) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Family OrientationCONSERVATISM0.91×
PatriotismCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salsa (dance) have in Germany?

Salsa (dance) has an estimated audience of 1,664,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Salsa (dance) fans?

55.0% of Salsa (dance) fans are female, 45.0% are male, with an average age of 33.7 years.

03

Which brands do Salsa (dance) fans like most?

Salsa (dance) fans show strongest brand affinity for Latin dance (18.18×), Ballroom dance (13.56×), and Dance Academy (18.28×) over the country average.

04

Where do Salsa (dance) fans live in Germany?

Salsa (dance) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Salsa (dance) fans also like?

Beyond Salsa (dance) itself, the audience over-indexes on Ballroom dance (13.56×), Dance Academy (18.28×), Dua Lipa (9.65×), and Bad Bunny (8.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Salsa (dance) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Salsa (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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